Kyle
Justapinch, is a Nashville startup in the coveted recipe space. Although it may seem it’s the average recipe repository, they do boast the largest online collection of user submitted recipes in the world. In fact they have over 90,000 recipes available on the site.
Justapinch is a subsidiary of two year old American Hometown Media. As the company name suggests they like to build communities, like justapinch, that focus on user submitted content. That’s been a recipe for success so far for AHM and it’s CEO Dan Hammond (you see what we did there?).
How successful has AHM and justapinch been? Well they were recently named one of Nashville’s 25 most innovative technology companies by the Nashville Post. While that’s an honor in itself, Hammond was named Nashville’s Entrepreneur of the Year by both the Nashville Post and the Nashville City Paper.
Just five months ago the social media startup received a series A round of 4 million dollars. Nashville Capital Network’s Tennessee Angel Fund and affiliated angels, Tennessee Community Ventures, Limestone Fund, and Solidus Company participated in the round.
“The site’s fast growth, engaged user base and proprietary programming were key factors for our group’s investment decision,” says Sid Chambless, Executive Director of Nashville Capital Network. “We were also drawn to the strong management team and their successful track record in previous business ventures. These recent awards only reaffirm our group’s decision to support Just A Pinch.”
More after the break
While some startups use celebrities as pitch partners or get celebrity backing, Hammond actually makes the hometown content curators the celebrities themselves. Spotlighting everyday American home cooks and their delicious recipes is the secret sauce that’s helping to fuel justapinch’s success.
“Our site’s innovative ‘vertical social network’ approach to recipe and coupon sharing, along with its unparalleled functionality, has led to site growth and user engagement that has exceeded expectations,” founder and CEO Dan Hammond said. “Our phenomenal growth can be attributed to the authenticity of the site content. Our members want real recipes from real home cooks, and we delivered that to them through a sophisticated social vertical engineered from the ground up,”
Hammond had success in traditional print media with his magazines “American Profile” and “Relish”. It was a similar formula for highlighting real people in real communities.
Linkage:
Check out Justapinch here
Nibletz is the voice of startups “everywhere else” get your startup featured email us here
We’re on a nationwide sneaker-strapped startup road show, for more on that and to help click here
Nibletz is a startup and in a startup challenge please endorse us here before May 3
