KyleHere’s something you probably didn’t think I would say, I learned a lot about boobies at TechCrunch Disrupt NY 2012. Well, not so much boobies as bras. See as a dude, I’ve been wearing the same Starter brand ankle socks and Hanes brand boxers since high school (now a whopping 20 years), no not the same actual pairs but those are the brands I get. Women don’t have it quite as easy.
Now if you’ve ever been with the lady in your life on a trip to Victoria’s Secret you probably thought, man there are a lot of bras and panties in here. Well there are, but there are even more bras out in the world. How many? Well Brayola’s database of bras has over 5000 different bras in it.
I know, you’re probably thinking database of bras? Well Brayola founder Orit Hashay probably knows more about bras than Victoria herself. Hashay explained that she was in the mall in Israel looking for some really nice bras. She found two that she liked that were about $60 USD a piece, so she bought them. Well after wearing them a couple of times each they started to stretch and expand. She had to stop wearing these expensive bras. This got her frustrated.
Harshay didn’t understand why it had to be so hard to find bras. Well her startup Brayola, solves that problem.
In the video at the bottom of the post, she takes us on a step by step walk through of how Brayola works.
To summarize: A woman signs up for a free Brayola account. Once the account is established she enters in the brand, type and size of her favorite bras. Harshay is quick to point out that the user needs to enter the size of the bras not her bras size. As Harshay found out, all bras are not created equally. A 34D at Victoria’s Secret could be a totally different size at Fredericks of Hollywood, or any of the other hundred or more bras vendors out there.
Through data base information and crowd sourcing Harshay and Brayola have created a database that can account for different bras sizes and tell you what your size would be in another brand at another store, based on the size of your favorite bras.
There are several options for women and their bras and Brayola accounts for them all. It helps the woman select new bras based on her preferences. She can then store here favorite bras in her virtual door under categories for example sexy, sports bras, wire bras etc. You can choose to buy one at a time, or empty out your entire set of drawers.
When you’re ready to buy, Brayola takes you to the vendor that has that particular bras and voila, new bras on the way in the mail and you didn’t even need to get fitted.
Check out the video below. Harshay is very enthusiastic about Brayola and she knows a lot about bras. She taught me a lot today about bras (not boobies).
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