Interview With Boston Startup Jaxx, A Social App For Dudes

Jaxx is a mobile social application just for guys they call it “an app for your entourage”. Jaxx stands by the fact that women and men communicate differently. Where women need face to face interaction men prefer shoulder to shoulder.

That’s why the Jaxx app has three key elements. Jaxx allows men to form entourages of friends. Within the entourage they can “throw down” bets on games, “call out” friends to challenges and “roast” each other.

The roasting part was actually pretty funny. It’s a location portion of the social mobile app which allows you to leave a smack talking roast when your “bro” gets close to that area. For instance if you know your bro is going to play tennis you can leave a roast like “Man you hit like a girl” and when he gets to the tennis court he’ll get that message.

Jaxx launched a beta at TechCrunch Disrupt for iPhone and they plan on launching an Android app as well. They were handing out an investor prospectus at TechCrunch Disrupt NY 2012 which said they were expecting major growth in 2013 an d2014 and they were seeking a $500,000 seed round.

At this point in time Jaxx is more of a novelty than anything serious. There are several social networks revolving around sports that men may find a lot more appealing, and a bit more mature. Judge for yourself though, check out the video below:

Linkage:

Check out Jaxxapp here at their website

See more of our TechCrunch Disrupt coverage here

We’re on a sneaker-strapped, nationwide startup roadtrip, more here

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