Nibletz Staff
If you’re a starutp pitching “discovery” these days you need to make sure you have something unique, fresh and disruptive. London based startup Colour DNA is one of those startups.
Colour DNA isn’t about the things your friends like, it’s about the things that you like.
Once you sign up for the service you pick a color that matches your personality or your favorite color (it’s colour because it’s the British spelling). From there you use an icon with your colour and a heart symbol to mark all the things that you love. Sounds simple so far right?
Then through their property algorithms, ColourDNA matches your likes with other likes across the network. All of these places, foods, events and things also get their own colour based on the spectrum of colours that everyone who loves them has used.
So now you get matched with the things you love and ColourDNA matches you with the people you have the most matches with. Then, ColourDNA takes the things those people love that you don’t love and matches you to those things as discoverables.
Now ColourDNA has helped you discover things and share your things with others. Pretty simple huh?
There’s a lot more to it then meets the eye. Ben Poynter, Co-Founder and CEO of ColourDNA told TechCrunch in an interview earlier this year:
“We are all about discovery new things to enjoy in life based on your interests.. and a few other factors like your favourite colours. We think the interest graph should be about making it easy to discover new things that you’ll love through personalisation, much like Facebook has made it easier for you to re-connecting with your friends.
“I think Pinterest has done a great job as a beautiful and intuitively designed curation tool. We are less a curation tool, and much more a discovery tool… A key feature for us is that a user doesn’t need to know anyone to get an immediately rewarding experience from their unique actions. We push you personalised recommendations by unlocking how your interest graph overlaps with other users, so that you can discover great new things that you would struggle to elsewhere without having to spend a considerable amount of time endlessly browsing.”
Once you download the app itself you’ll see how all of these different aspects of Colour are relevant in ColourDNA. Check out our video below as well:
Linkage:
Check out ColourDNA at their website here
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