Google has Acquired a Wahington DC startup called KikScore. KikScore is an online reputation startup that helps smaller online businesses build reputations and become more trusted for consumers.
CEO and co-founder Rajeev Malik created KikScore after his wife noticed that people would fill up their shopping carts on her furniture website and then abandon them. Malik and his wife did some research and discovered that most incomplete shopping cart purchases were partially based on the customers trust, or lack thereof, of the merchant.
Malik describes KikScore on their blog as:
a patent-pending online reputation score and interactive report card for small businesses around the world. KikScore enables online small businesses to take information and reputational data about themselves, their track record of responsibility and dependability and show their website visitors that their business can be trusted. Small businesses do this by placing the interactive KikScore Confidence Badge, real-time merchant report card and comment platform on their website so they can close more leads and sell more.
KikScore’s other co-founders are Travis Valentine CTO, Mike Collins Head of Product, Mike Mauseth Board of Advisors member, and Tom Lewis another Board Of Advisors member.
This article from SocialMatchbox positions the acquisition as a straight up acquisition without acquihire. Malik told SocialMatchbox that he aimed to spend more time with his budding family and work on his next startup.
Google will most likely fold KikScore into their current Trusted Stores product that falls under the Google Checkout/Google Wallet department.
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