Memphis Startup Interview With Friendsignia Not Just Another Social Dashboard

So this is how Friendsignia went down. I got a tweet from Cole Hawkins, co-founder of Friendsignia, the other night. He pointed me to a blog entry written as a parody of Lord of the Rings. Truth be told at 36, I read the Hobbit as a kid but never saw Lord of The Rings, or read the book. If you want to test my geekyness, I’ve never seen or read a Harry Potter book, Twilight or the Hunger Games, and don’t get me started about Doctor Who.

So I knew the blog entry was good, I just didn’t get it. Were they taking on Facebook. Who in their right mind would pitch me taking on Facebook. No. So I forwarded the link to the blog post to one of my other editors and asked her to explain it to me. She said “it’s a social dashboard”. I mean that’s a little better than challenging Facebook but I’ve tried a good 40 to 50 social dashboards to date.


Once I was told that Friendsignia was a social dashboard. I took another look at it, and basically what it does is it narrows down your social feeds to the 150 most relevant people to you. This is based on Dunbar’s number which says that scientifically you can’t keep up with more than 150 relationships. Truth be told I have a hard time remember 25 but ok.

The next piece is that it narrows down your most relevant social contacts, which for a Power User (like myself with 100,000+ Twitter followers, is truly relevant).

Friendsignia is a recent graduate of Memphis’ Seed Hatchery incubator program and they are currently building out of Beta. They are also starting to raise funds. After spending time with the founders they’ve got a great idea for a product.

I tried it late last night and I’m working with the team so that they can handle power users with six figure followings. I will tell you on my personal Facebook account with nearly 1000 friends, it did awesome!

Check out the founder video interview below.

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