LaunchMemphis Archives - Serious Startups

Memphis’ Eric Mathews: What!! You Want Us To Just Find You A Technical Co-Founder?

One of my favorite interviews with TechStars co-founder David Cohen, is when he is being interviewed by a woman who’s asking great questions. They get into talking and Cohen says something to the effect of, “ya know that startup, that one where all these great ideas are listed and people can just buy them”, the interviewer plays into the question and Cohen says “me neither, because the startup hasn’t been made, ideas are worthless without execution”.

That same idea plays into a blog post written recently by Launch Memphis CEO and Co-President, Eric Mathews about a problem that he, and several other startup community leaders face every day, “Can you find me a technical co-founder”.

Mathews and his Launch Your City organization are responsible for running Emerge Memphis (the local incubator), Launch Memphis (startup initiatives including curriculum, support, and a free coworking space) and Seed Hatchery the cohort based Memphis accelerator.

With that wide range hats on Mathews and the other Launch Your City staff get the “can you find me a technical co-founder” question a lot. In his blog post he explains a much better way of securing technical talent.

Many people walk in our doors with ideas they believe will change the world and make them rich. The problem they invariably have is that they can’t build it. 95% of these potential founders have an idea for an mobile app or web app and they want the LaunchYourCity team to play matchmaker to a developer. These potential founders don’t realize that the developer probably has his own awesome ideas. Why would he switch from developing his ideas to developing yours? These potential founders will get no where fast with developers because they have ignored the obvious: a developer is your first investor.

Like all investments you need to earn the right to ask!

Here is the typical scenario. A non-technical founder approaches a potential technical co-founder with just an idea. These potential founders usually have very little skin in the game. They haven’t invested a ton of their own time, but expect a developer to contribute 100s of hours. They haven’t even dipped into their own funds to get something mocked up or designed. These potential founders have not invested energy into determining who the customer is, understanding their buying behaviors, or even determine if they would want the app and pay for it. The outcome is always the same. The developer says no and gets annoyed with wannabe entrepreneurs and gets turned off to the startup world.

This is a very bad outcome for our entire community. It could all be avoided.

Imagine going to a technical co-founder and saying the following:

“I have been working to validate an idea for a new app over the past couple of weeks. I didn’t know if this was a good idea so I talked to 50 customers and found out that not only was it good, but also determined what the minimum features would be to satisfy the customer. Because I wanted to continue to make progress, I taught myself to code a little bit.

“With a logo that I paid a local designer to polish up for me, I was able to get a one page website up and running articulating the features of the future app. I also was able to code the website to capture email addresses from future customers. I created a blog to talk about the industry and my perspective on the changes coming. I got a lot of feedback and interest from the blog — one post has been viewed 10,000 times and has 56 comments.

Continue reading here

Heading to Memphis for this? You should be!

Launch Memphis Launches UpStart Women’s Startup Initiative And 48 Hour Launch Dec 7-9

Launch Memphis, one of the key ecosystem drivers for startups in Tennessee, has launched a new initiative aimed at women entrepreneurs and startups. Getting more women engaged in startup communities is a goal that most cities are working on. Driving entrepreneurial growth among women is also a key factor in the overall health and success of an entrepreneurial ecosystem.

Launch Your City and their Memphis arm, Launch Memphis, are no strangers to the startup ecosystem. They’ve been the driving force behind Memphis’ startup and entrepreneurial growth since 2006. Launch Memphis runs a free coworking space; The LaunchPad, curriculum based initiatives through Launch Memphis and a startup accelerator in it’s third year, Seed Hatchery.

With the success of their most recent endeavors, including playing host to over a dozen Global Entrepreneurship Week events, now is the perfect time to announce a women’s initiative.

The kick off event for the women’s initiative, dubbed “UpStart” is a 48 Hour Launch event being held December 7-9th at Emerge Memphis. The three day hackathon style, startup launching vehicle has been so successful in Memphis, the folks in Nashville recently replicated the event for their startup community.

The UpStart 48 Hour Launch is open to both women and men to participate however the ideas pitched will be from women. These women entrepreneurs will drive their teams through 48 hours of hacking, collaborating and building a viable product.

Unlike many of the “official” Startup Weekend events, 48 Hour Launch is coupled with the existing resources of Launch Memphis and Emerge Memphis which serves as the epicenter for startup and entrepreneurial activity in the mid south.

“We recognize that the disparity between men’s and women’s high growth potential startup companies is not unique to Memphis; however, Memphis can be unique in our deliberate approach to close this gap and fuel women’s innovation and entrepreneurship”. Elizabeth Lemmonds, Chief Brand Officer at LaunchYourCity told nibletz.com

Danielle Inez, a successful PR, marketing and event planning consultant in Memphis is anxious to pitch her newest idea at the UpStart 48 Hour Launch in December. Inez was among hundreds who participated in Launch Memphis’ Risk City Field Day event last Friday as part of Global Entrepreneurship Week.

Inez took to Twitter on Tuesday to express her enthusiasm for both events.

Eric Mathews, Co-President and CEO of LaunchYourCity said: “We are making a commitment to cultivate and fund a woman led and majority woman owned startup by the end of the first quarter of next year. We encourage women to reach out and get involved in all levels of our platform as mentors, investors, and of course as potential founders.”

UpStart programming also includes a women’s meetup and plans on being a permanent fixture in the LaunchMemphis programming.

Linkage:

Upstart Memphis is here

No one covers high growth technology in the south east like Nibletz

Make sure you’ve got a ticket to this grand event

Memphis Startup: Yaddoog Final Pitch At 48 Hour Launch

Yaddoog, Good Day spelled backwards, was one of the best startups at 48 Hour Launch this weekend in Memphis. It was a great event overall with a lot of Memphis’ startup community supporting the entrepreneurs and their ideas all weekend long.

For first time startup founder Harold Strong, it was a weekend to get the idea living in his head out into the open and developed. According to the support team at Emerge Memphis Strong had been working on his pitch for days prior to Friday’s first pitches and the hard work then and over the weekend has paid off.

Problem: The answer to the question “How Was Your Day” is usually bull sh*t. 99% of people answer “fine”

Solution: Yaddoog wants to turn the question on it’s head. They do this with a new photosharing app. I said repeatedly all weekend long to people who asked for my feedback on the event, that it has been a longtime since I heard a good pitch for a photo sharing app, until Friday.

Yaddoog lets the user take a series of up to 24 photos (representative of hours in the day) and then publishes them all onto the Yaddoog website at the set time at the end of the day. The user can also assign two emotions to each picture like, happy, sad, pissed, etc. As Strong said in his presentation and in talks with us throughout the weekend, 24 photos tells a story.

After the event I was talking with David Traxler co-founder of Memphis startup Friendsignia and Eric Matthews CEO and Co-President of Launch YourCity and we all agreed that in addition to telling great stories of someones day Yaddoog would be great for special days like, a baby’s first day, or leading up to a kids first day at school. Weddings was another time that Yaddoog would be awesome.

Showing the roulette wheel of emotions a bride has leading up to the big moment would make a great story for Yaddoog.

Of course it’s not all about happy bappy days either. We’ve all had a college buddy who has had their picture taken and posted to Facebook after a night of drinking, pictures get progressively worse as the night ensues, with the final picture typically being a face full of Sharpie marker. Traxler said, wouldn’t it be great to see that guys day starting with his bowl of cornflakes the previous morning.

Indeed it would.

Traxler’s startup Friendsignia just graduated from the most recent SeedHatchery class last month and was paying his experience forward by mentoring Strong and the other startups all weekend long.

Strong admitted that they have a lot of work to do to get the app to market but he’s going to do it or die trying. Check out his final pitch from Sunday here:

Linkage

Checkout Yaddoog here on Facebook

Here’s more coverage from 48 Hour Launch

Nibletz is the voice of startups “everywhere else” check out these stories from “everywhere else”

Memphis Startup: HappyPotty Final Pitch At 48 Hour Launch

Lot’s of people came out Sunday night to the final pitch event for LaunchMemphis, SeedHathery and LaunchYourCity’s 48 hour launch event. Graduates of SeedHatchery’s two previous classes were in attendance all weekend long to mentor and support their fellow startups. Also, previous participants in the last 5 48 Hour Launch events were in attendance as well.

Hometown startup hero Sarah Lacy of PandoDaily was absent from the event, despite the fact that she vowed to cover startups everywhere in her inaugural post at the relatively new startup focused Silicon Valley website. Oh Well we’ve got a lot of coverage here from the great event.

HappyPotty was another one of the unique “finalists” selected to develop over the weekend long event.

Problem: Finding a clean bathroom on a road trip

Solution: HappyPotty hopes to be the mobile app of choice to find clean “Happy” bathrooms while traveling by car.

There are a couple of similar sites out there. The biggest one was developed in conjunction with toilet paper giant Charmin, however it has it’s flaws.

HappyPotty ran through some statistics including the fact that there are over half a million potty breaks during road travel per year. That number actually seems a little low.

The app is simple, go to a bathroom and rate it “Happy” or “Crappy” the interface shows two toilet flushers, one colored green, and the other red.

They hope to add more functionality like details on the bathroom from cleanliness, to changing tables, seat covers and more.

For monetization they are looking at traditional mobile app in app ads and geo-located advertising with couponing.

The biggest challenge with an app like this is they have to build enormous, nationwide scale fast. The other challenge is sourcing bathrooms. Surely there are a lot of location based api’s however none that will tell you whether they have a multi-person bathroom or a one person bathroom or if you’ll have to purchase something to even use the bathroom.

They Happy Potty team was able to track down some gas station and rest stop data to start the build out of the app, alongside FourSquare API’s. Check out the pitch video below:

Linkage

Check out Happy Potty here at happypottyapp.com

Here’s more of our 48 Hour Launch coverage

Nibletz is the voice of startups everywhere else, check out these stories from everywhere else

Memphis Startup: LostPetCast Final Pitch at 48 Hour Launch

Sunday night in Memphis brought the final pitches for the four startups that were selected to develop at the weekend long event. LostPetCast was the first startup to the plate.

Idea: A centralized place to report lost pets and found pets

Problem: Losing or finding a pet can take hours of work to get the message out and spread the word. You need to contact local vets, animal shelters, humane societies, put up flyers, and search Craigslist ads.

Solution: LostPetCast allows users to quickly enter information for a lost or found pet. Through LostPetCast the information is automatically shared across multiple channels. It also becomes the one spot to see if your pet has been found by others.

LostPetCast is also offering premium features like an email/fax blast to local vet clinics, adoption services, shelters etc.

The idea is great. There are a couple of competitors in the space however if LostPetCast builds scale quickly they could have an advantage. They want to have several localized sites under the LostPetCast umbrella.

When I wrote about them on Friday I was concerned about the name. In the original pitch the founder said that they were the “amber alert for pets” however they researched that and there is already an amber alert for pets. Now they’re faced with a domain name challenge.

You can find them online at lostpetca.st while it’s a clever name it’s the same challenge that know.es faces it doesn’t roll off the tongue and when spread by word of mouth it will be hard to explain and then remember.

One way to get over that challenge is to have damn good SEO and get to the top of the Google results page for lost pets. That may be a new challenge in itself.

The concept is great. We can’t wait to see the execution. Check out their final pitch video below:

Linkage:

Check out LostPetCast here at their website

See more of our 48 Hour Launch Coverage Here

Nibletz is the voice of startups “everywhere else” check out these stories from “everywhere else”

Memphis Startup Interview With Friendsignia Not Just Another Social Dashboard

So this is how Friendsignia went down. I got a tweet from Cole Hawkins, co-founder of Friendsignia, the other night. He pointed me to a blog entry written as a parody of Lord of the Rings. Truth be told at 36, I read the Hobbit as a kid but never saw Lord of The Rings, or read the book. If you want to test my geekyness, I’ve never seen or read a Harry Potter book, Twilight or the Hunger Games, and don’t get me started about Doctor Who.

So I knew the blog entry was good, I just didn’t get it. Were they taking on Facebook. Who in their right mind would pitch me taking on Facebook. No. So I forwarded the link to the blog post to one of my other editors and asked her to explain it to me. She said “it’s a social dashboard”. I mean that’s a little better than challenging Facebook but I’ve tried a good 40 to 50 social dashboards to date.

Once I was told that Friendsignia was a social dashboard. I took another look at it, and basically what it does is it narrows down your social feeds to the 150 most relevant people to you. This is based on Dunbar’s number which says that scientifically you can’t keep up with more than 150 relationships. Truth be told I have a hard time remember 25 but ok.

The next piece is that it narrows down your most relevant social contacts, which for a Power User (like myself with 100,000+ Twitter followers, is truly relevant).

Friendsignia is a recent graduate of Memphis’ Seed Hatchery incubator program and they are currently building out of Beta. They are also starting to raise funds. After spending time with the founders they’ve got a great idea for a product.

I tried it late last night and I’m working with the team so that they can handle power users with six figure followings. I will tell you on my personal Facebook account with nearly 1000 friends, it did awesome!

Check out the founder video interview below.

Check out more of our 48 Hour Launch coverage here

The 4 Memphis Startups Selected To Develop At 48 Hour Launch

LaunchMemphis, SeedHatchery and LaunchYourCity had over 20 startups pitch on Friday evening to try and secure a spot for development over the weekend at 48 hour launch. The field was great. There were all kinds of different pitches as you can see here at nibletz.com. Here are the four that were chosen by popular vote amongst their peers to develop.

ScrewPulp

ScrewPulp (as in Pulp Fiction, literature etc). Founder Richard Billings has an innovative new spin on the publishing and selling of e-books. Traditional models are flawed because the pricing is so spread out.

Screw Pulp’s distribution works like this. The first 100 copies of an e-book are distributed free in exchange for two things. Those two things are a social media mention across Twitter or Facebook and a star rating review. In other words, threw ScrewPulp an avid reader could read as many books as they want for free, as long as they were one of the first 100 people to download it, share it on social mean and then they give it a rating and review.

Now you can’t get another free book until both the share and the rating/review are completed. Why is this important? Because it drives feedback for the book and sharing of the book. You’re not obligated to give it a good review, just a review.

Now the next batch of books are $.99 then $1.99 and so on. Hear Billings describe it in the video below.

Yaddoog (Good Day Backwards)

I had to think to myself for a while, when was the last time a good photo sharing app was pitched. It’s been quite a while. However Friday night in Memphis a brand new idea for a photo sharing app was pitched and it’s great.

Founder Harold Strong started his pitch out by asking “How was your day” and pointing out that just about everyone in the world says “Fine”, which of course is a BS answer.

Strongs app idea has you take 24 pictures on your smartphone throughout your day. Then at the end of the day at a set time, the app uploads all 24 pictures to the Yaddoog site. Why not one by one, why 24? Because 24 pictures tells a story.

Watch the pitch below… It’s good…

Happy Potty

I know one entrepreneur who had a very similar idea called soflush.it two years ago but never developed it. No problem because Douglas Starnes and Daniel Pritchett have Happy Potty down pat.

Imagine you’re on a car trip and you have to go to the bathroom. When you pull over at the local BP station the restroom is a disaster and hasn’t been cleaned in days. Now imagine if you had an app with bathroom ratings on cleanliness, ease of use, hospitality etc.

Now, imagine that the app followed your GPS location and mapped out for you bathrooms that were open on your route, and clean. You would use that, you know you would.

I can’t wait to see the product they have at the end of the weekend. See the pitch below.

LostAPet

The idea here is great. The pitch was heartfelt, I think the name sucks but that’s because the pitch was so good.

James told a great story about finding a lost dog, spending hours researching what to do with a found dog and then distributing over 100 flyers. This process took hours.

During the presentation, James said “There’s no amber alert for pets”. That’s why I think the LostAPet name sucks so bad.. the name was right there in the pitch, something like “PetAlert””Doggie Alert”BowWowAlert” but nevertheless if 48 Hour Launch was a nationwide popular vote contest, this idea would be hard to beat. Everyone has a soft spot for pets and a nationwide bulletin board site to find and post lost dogs is something long needed.

It’s one of those ideas where you think “Why didn’t I think of that?”, because James did! Watch the video below, and maybe someone from the team will agree that the name could be better:

See more of our 48 Hour Launch coverage here

Memphis Startups: Launch Memphis Holding 48 Hour Launch Event This Weekend

This weekend if you’re in the Memphis area and an entrepreneur you should probably go ahead and skip the heat and humidity and head indoors to EmergeMemphis (516 Tennessee Street) to Launch Memphis 48 hour launch event.

The event takes the format of a typical startup weekend but your time is actually shaved down six hours.

Friday will start off with a 2 minute pitch contest for ideas that entrepreneurs have.From there teams will be put together to launch these new ideas and the teams will have until Sunday evening at 7pm to build their idea, test their idea and present it to the crowd.

This event will be great for the startup community in Memphis and for entrepreneurs to test out ideas. As with the 54 hour startup weekend events across the world, some entrepreneurs take ideas that they aren’t 100% sure on and flesh them out. We’ve seen some great startups born out of a weekend’s worth of work.

More after the break
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