Kyle
Sunday night in Memphis brought the final pitches for the four startups that were selected to develop at the weekend long event. LostPetCast was the first startup to the plate.
Idea: A centralized place to report lost pets and found pets
Problem: Losing or finding a pet can take hours of work to get the message out and spread the word. You need to contact local vets, animal shelters, humane societies, put up flyers, and search Craigslist ads.
Solution: LostPetCast allows users to quickly enter information for a lost or found pet. Through LostPetCast the information is automatically shared across multiple channels. It also becomes the one spot to see if your pet has been found by others.
LostPetCast is also offering premium features like an email/fax blast to local vet clinics, adoption services, shelters etc.
The idea is great. There are a couple of competitors in the space however if LostPetCast builds scale quickly they could have an advantage. They want to have several localized sites under the LostPetCast umbrella.
When I wrote about them on Friday I was concerned about the name. In the original pitch the founder said that they were the “amber alert for pets” however they researched that and there is already an amber alert for pets. Now they’re faced with a domain name challenge.
You can find them online at lostpetca.st while it’s a clever name it’s the same challenge that know.es faces it doesn’t roll off the tongue and when spread by word of mouth it will be hard to explain and then remember.
One way to get over that challenge is to have damn good SEO and get to the top of the Google results page for lost pets. That may be a new challenge in itself.
The concept is great. We can’t wait to see the execution. Check out their final pitch video below:
Linkage:
Check out LostPetCast here at their website
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