Kyle
If you’re one of those people with great plans and bad follow through than this New York startup may be for you. Moteevate is a motivational site that helps people going on their goals and plans. This is achieved by offering a huge knowledge base of action plans that use easy and manageable steps for just about anything and everything.
Moteevate offers a ton of action plans on a wide range of topics like the arts, business and money, coaching and motivation, music, health and fitness, pets and many more.
You can also create your own goals and action plans and then recruit your social networks aka Facebook friends and motivate friends, to cheer you on and help you with your progress.
For instance, if you’re looking to lose weight you can set up an action plan for diet and exercise or use one of the suggested action plans via Moteevate. Either way, once you’ve picked your plan your friends can monitor your progress and help you out when you’re having an off day and cheer you on when you’re on target.
Moteevate has already helped users with job hunting, finishing their thesis, running, staying in shape while traveling and even conquering the medicine regiment associated with breast cancer. As they said in the interview below, Moteevate is for just about anything, and everything.
Check out the interview after the break.
What is moteevate?
Essentially we have a huge amount of really focused and specific actionplans using easy and manageable steps and often including videos which teach you to do just about anything or let you record progress on just about anything. You can also make your own actionplans for customized goals. You’re kept going through the process by other people on the site, whether they’re friends or just someone you invite to help you out with a certain goal. These guys can help either by directly encouraging you to succeed and sharing tips or simply by being aware of what goals you have and indirectly keeping you going based on your fear of your mother’s cousin from Ohio knowing that you’re not keeping up with your goal to cut back on pastries, or learning how to invest in that exchange traded fund. At heart moteevate is designed as a motivational site and keeping people going on their goals is a big part of what we do, so a lot of tools are included both for the user to request help and for other people to give it.
Who are the founders and what are their backgrounds?
Dr. Dov Biran is the founder and CEO of moteevate.com. Dov was a professor of computer and entrepreneurship at Babson College, Northeastern University and Tel Aviv University. He was the founder and president of Bridges for Islands, which was acquired by Attunity (NSDAQ: ATTU) in February 2000. Dov holds a B.S, MBA, and a Ph.d in Computers from Tel Aviv University.
What is the problem that moteevate solves?
January 1st isn’t the only time people make new goals and don’t follow through on them, it’s a year-round occurrence. Here at Moteevate we aim to stop that from happening. Of course we can’t exactly meet everyone in person to make sure they’re still on track (maybe for premium account members, we’ll see), but we can do the next best thing and give them all of the tools they need to keep going.
What is your secret sauce?
Our secret sauce is our refusal to implement any sort of limitations in the site. Users can use our actionplan store to select free plans for everything from how to captain a ship to learning advanced skateboard tricks to jumpstarting a car or over 500 other plans. Fitness goals are important, but they only scratch the surface of what we have to offer here at moteevate. And if people don’t find something in our store or want something more specific to their own needs (like losing 8 pounds before your sister’s wedding or spending more time with the kids at the end of the day), they can use our goal builder to construct any sort of goal and make use of our site’s built in trackers.
What is one challenge you faced building a startup?
One of the biggest challenges is to create a leading brand in a saturated market. To create a viral product that speaks for itself, and creates real added value to users.
What is your plan to build scale in a very competitive space?
We have a plan to tackle each marketing front differently. Our system is fully scalable on social media, video ads, banners and email campaigns. Our system offers almost any brand in the world the ability to offer their products and services to the relevant, targeted audience, and to engage large groups based on their demand.
What’s next for moteevate?
Currently we’re working on an advanced goal builder to create even more detailed plans which people can publish and even sell in our actionplan store, which will be a really cool feature for anyone who does something particularly well or has a great plan that they’ve been using themselves that they want to share with others.
Linkage:
Sign up and find out more about Moteevate here at their website
Check out Moteevate on Facebook here
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