UK Startup: Parcel Genie, Simple Mobile Gift Giving

ParcelGenie,UK Startup,startup,text a gift,gift giving,startups,nibletz,pandodailySimple is good, right? If that’s the case then you’re going to like the ease and simplicity built into UK gift giving startup Parcel Genie. Sure it’s got a “blah” name but remember Parcel may be much more glamorous in the UK, you know the way they add that “u” to colour it makes it more colourful (and boy does spell check hate it).

Parel Genie is available on iOS, Android and even Windows Phone 7. It makes sending gifts to your friends as easy as sending instant messages and texts.

“We are pioneering the concept of gifting as communication,” says John Taylor, CEO and co-founder of ParcelGenie. “With our service, people can respond to news from friends, co-workers and loved ones — an achievement at work, a personal goal achieved, a quick thank-you, or someone not feeling well — with an immediate, low-cost real little gift and personal message. ParcelGenie closes the gap between thought and action, making it easy to do something meaningful to deepen emotional connections with the people in our lives.”

With Parcel Genie you send small little gifts, almost like chotzkes to your friends and family via their mobile number. If you know their actual address you can enter it for delivery. If you don’t have their address or don’t have time to fumble with it, they’ll receive a text message notifying them that you’ve sent this great little gift and prompt them for their delivery address.

In Europe the service is called Parcel Genie and there’s a Parcel Genie app in the iTunes App Store, Google Play Store and whatever it is they call the app store in Windows Phone 7. In the United States and other countries Parcel Genie is actually a white labeled partner service for some of the major e-commerce sites out there. If you see a “send an instant gift” or a “ping” button it takes you to the Parcel Genie service on behalf of that partner.

The company’s website says they are totally international and are opening an office in California.  Their management team includes Sir Chris Powell, an actual knight, who achieved knighthood for his role in British advertising.

Their CEO is Dr.John Taylor, who is an actual doctor ;). Taylor actually thought up the idea for Parcel Genie back in 2006.  The management team rounds out with CTO Dr. Richard Tolcher and Bruce Garvey (who is a real Bruce).

What we like about this startup:

Well sending vouchers, gift cards and other executables seems so generic. Sending real presents with flower arrangements and cards is so, well 2006. We like the immediacy of Parcel Genie. We also like the fact that Parcel Genie eliminates the problem of “I would send someone a gift but I don’t have their address”.

Exploring their gift store a little more gives way to cool key chains, coffee mugs and even boxes of Jelly Belly’s, I mean who wouldn’t appreciate a box of genuine Jelly Belly’s.


For more on Parcel Genie click here

Download it in the Google Play Store here

Here they are in the iTunes App store

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