Kyle
This past weekend at TechWeek in Chicago, startup ReviewTrackers had a very innovative guerrilla marketing technique to expose people to their company. What they did was give the TechWeek bathrooms a hashtag #twbr. This was actually the first thing we noticed when we arrived for TechWeek and started checking out the tweets.
The tweets were a mix of clean enough for tv potty humor blended with facts about reviews on Yelp and other sites, which are at the core of ReviewTrackers business.
Here we’ve assembled a collection of all the hashtag signs that were prominently displayed in the men’s bathroom. The custodian for the Merchandise Mart wouldn’t allow us in the women’s bathroom even after hours.
We’re familiar with companies taking to the bathroom to promote their message. At TechCrunch Disrupt in New York for instance, an Israeli startup left what looked like car keys in the bathrooms. If you found one you were directed to a treasure chest in the Israeli pavilion at Disrupt to see if your key opened the box.
Often times at other conventions you’ll see company stickers plastered to the backs of stalls and above urinals. In this case ReviewTrackers was able to expose their message in various tweet style signs and get traction going on Twitter during the four day event.
Here are the signs:
Linkage
Check out our story and video on ReviewTrackers here
Visit ReviewTrackers on their website here
Here’s more of our TechWeek 2012 coverage
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