Kyle
Last week, when we stopped in Madison Wisconsin as part of the Nibletz sneaker strapped, nationwide startup road trip we took office hours with 10 hungry entrepreneurs and startup founders. One of those founders was Thomas Mueller who is hoping to take something that happens on lots of airlines, streamline it and execute it through an app.
Seat swapping is nothing new. A lot of people get on an airplane and realize for some reason or another the seat that they picked or have been assigned isn’t going to work out. At that point, if the plane is full, the passenger is stuck. Sometimes when this happens you’ll hear people trading seats or even selling their seats. In fact I’ve done this a number of times. I often select an exit row seat and then someone really tall comes along and wants the seat with the extra leg room. More often than not I’m offered between $20 and $60 to swap seats. (as long as they’re coming from an aisle seat I typically do it. I don’t do window seats, you get out of the plane quicker on the aisle).
Well Mueller is also very familiar with this practice. Every now and then you’ll see seat swap requests on major flights happen on Twitter. Typically the bi-coastal NY/SF or NY/LA flights have the most traffic on Twitter. Tweets will read “I’m on NY/LA Flight XXX and need an aisle seat $50”.
Interestingly enough the flight attendants don’t seem to care as long as you don’t delay them starting their safety instructions, and of course don’t interrupt the flow of other passengers getting to their seats.
Well Mueller realizes that websites like seatguru and seatexpert already know which seats are the best. Other sites like tripit know what flight your on and of course all the airlines offer viewable maps online of the inside of the plane so you can see where your seat is.
When you put all this information together and then tie it in with a mobile app you have the opportunity to create a seat swapping app.
Now it’s not as easy as it sounds and Mueller is ready to face the challenge. Of course with any mobile app the first thing a founder wants to do is build scale. Mueller has to build tremendous scale because for the app to work, two people need to be on the same flight. In addition as Mueller told us “If a plane is half full there’s no market for us”.
That doesn’t seem to be a problem though because since 9/11 airlines have reduced their number of flights and have tried to fill every plane to capacity. The load factor right now is 83% full while some of the more popular flights like New York to San Francisco are 98% full. Those are the flights where people would really benefit from an app like SeatSwapr.
Mueller is hoping to partner with some of the other travel sites to implement his technology.
Linkage:
Check out SeatSwapr here at SeatSwapr.com
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