Kick Ass Boulder Startup: “Startup The Game” Yes An Actual Mobile Game For Startups

There’s not a lot of downtime in the startup life, in fact there’s virtually none at all. But we all know that at some point there needs to be some release. You need to free your mind from coding, pitching and business developing so your brain doesn’t just totally fry. Some turn to Angry Birds, others turn to SongPop but now, thanks to a Boulder Startup there’s “Startup The Game”.

Startup The Game is a classic video game. You have to capture as many good characters as you can before something bad happens. Good characters in Startup The Game include research,good press,users and venture capital. Bad characters include bugs,bad press, and competition.

The soundtrack for the game is fittingly, “dub step” music which is perfect for startups.

The scrolling game has you jump and crouch to get the things you need and avoid the things that you don’t.

Now the game is about as fun and mind relaxing as that helicopter game or even Temple Run, but that’s just the beginning.  Robert Reichs, the founder of “Startup The Game”, has actually added a way for startups to create traction in a fun and competitive way through “Startup The Game”.

When you finish the game you can donate your points to one of the popular startups that’s trending within the game. If your favorite startup isn’t available you can add it, and hopefully your startup will shoot up the ladder and other players will start donating their points to you.  Reichs tells us there are already 500 startups signed up within the game.

We wanted to find out just how does someone  come up with a game like this.  Reichs told us:

“I teach a couse at the university of colorado (CU) Called Startup ( as part of the class i wanted to make sure the basic curriculum being taught allowed the students to create awesome products quickly. So i took the class I was teaching. Startup the game was the outcome.”
Reichs is no stranger to the startup scene. In addition to teaching a class on startups his other credits include; being an entrepreneurial executive with over 15 years experience directing product life cycles from concept, development and launch, to feedback and refinement. Unique blend of creativity, design, strategy and senior executive management skills.He is also the Founder / CEO Openspace Store – social discovery of apps, Founder / moderator boulder denver new tech, Founder / VP Product OneRiot – real time search (sold to Walmart labs),Founder / CEO of Ecosystems – content management software (sold to Me.dium). Reichs is also the Adjunct Professor on Media and Business Design at University of Colorado (CU), named inventor and contributor on 6 patents, advisory board member of Silicon Flatirons, board member Boulder Digital Works at CU, Openspace Store and OneRiot.
While for the most part this is a fun project for Reichs he does plan on adding a store for users to actually buy things with those points.
We’ve been playing “Startup The Game” for a little while and it is a nice break from the big startup game we’re all playing everyday.  Check it out at the links below.
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