Can This Florida Startup Feathr, Get Rid Of The Traditional Business Card?

A gang of young twenty somethings from Florida have started a new startup to eliminate the business card. CEO, Aidan Augustin, along with cohorts Neal Ormsbee and Gabriel Busto are in the process of launching an app called Feathr.

Augustin says that while he was interning in Silicon Valley he attended a networking mixer with young entrepreneurs. Admittedly the attendance was the top echelon of future entrepreneurs, millionaires, Stanford students, graduates and drop outs. Augustin said in an interview that none of these young professionals had a traditional business card. By the end of the evening they were trying to take each others information down by downloading bump, passing phones around to input information and any other means that they could. It seemed ridiculous that there was no app to handle this process, so they created it.

Feathr allows the user to create an interactive virtual business card, that can link to a persons website, portfolio,email address, phone number, social networking channels and more. Then, through a graphically pleasing UI, users can share all or as much of the information they want with someone new.

The real benefit to Feathr lies in the fact that both parties don’t have to have the Feathr app installed in order to exchange Feathr cards. Augustin explains that if the receiver doesn’t have the Feathr app they get a text message with a link to where the virtual business card resides in the cloud. This is one of the big differentiators between Feathr and other similar apps in the space.

Another big difference between Feathr and their competitors is that most other apps in the business card, and networking space are about input and intake of information. Feathr is focused on sharing.

On the user side, once you’ve got someone’s Feathr card in your Feathr contact list, you have one click access to whatever means you want to communicate with that person. If you want to Tweet to them you can. If you want to send a text message you can. If you want to call you can. You can even view their portfolio and flip through their work. It’s that robust and at the same time that easy.

Feathr is still in private beta. You can follow the link below to request early beta access.


Sign up for the Feathr Beta here

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