KC Startup: Ray Ray’s Rub Delicious After Ten Years Slow Cooking

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Just over a decade ago Bostonian Ray Walters and his family moved west. They landed in the barbecue capital of the world, Kansas City. While Walters mannerisms and sports influences are definitely still intertwined with the north-east, for instance he still says Wicked Pisah and is a die-hard Red Sox fan, his culinary artistry is firmly planted in Kansas City.

According to Ray Ray’s Rub’s Kickstarter page, Walters’ real fascination with barbecue started 10 years ago at a restaurant called Arthur Bryant’s Barbecue. Walters’ a connoisseur of fine meat, fell in love at first bite with the succulent, slow cooked ribs that were served up at Arthur Bryant’s. Walters was determined to emulate the mouth-watering flavor and then tweak the recipe until it was his own.

Walters has been doing private catering for friends and family over the past decade, he even owns a pair of “Double D” slow cookers that he hauls on a trailer behind his pickup truck to deliver the goodness to his buddies. In 2010 Walters was the official caterer of the first Big Android Barbecue event in Austin Texas. Sure there are plenty of great barbecue joints in Texas but after some of the organizers (buddies of Walters’) tasted his world-famous barbecue the decision was made that for the next two annual events he would deliver the goodness.

Personally after trying his barbecue at that first Big Android BBQ event I was sold, and I’ve experienced North Carolina, Memphis and St.Louis Barbecue as well. Ray Ray’s is most definitely top-notch.

Walters insists there’s no real secret to his world-famous barbecue rub, he just keeps innovating and never stops learning.

If you’re questioning why we are running a story about a barbecue startup, why not? But for validation, a Washington DC based barbecue company called Pork Barrel ¬†Barbecue attracted an investment from ABC’s Shark Tank Shark Barbara Corcoran. By day Corcoran is a power real estate broker in the mean streets of New York City, but even she loves great Barbecue.

While Walters doesn’t have the luxury of pitching in the Shark Tank, he’s had the opportunity¬†to cook for tens of thousands over the last decade, who’ve always asked him to package his famous rub and send it mail order. That’s exactly what he’s hoping to do if he reaches his modest goal of $10,000 on Kickstarter. Walters’ isn’t that far off. He’s already raised nearly $4,000 at the time of publishing with over 20 days left to go.

By day Walters is a tech writer for ZiffDavis publications ExtremeTech and Geek.com he’s also been an editor for Androidguys.com, host of the AGTN podcast, co-organizer of the Big Android Barbecue, Youth Pastor and more, but all the while, there’s been something literally cooking in his kitchen, his front yard and his head. Walters is simultaneously working on a book about Ray Ray’s Rub, which is included in perk packages over $50.

On the meat, Ray Ray’s Rub is full of great flavor and not too strong. Sure it would be great if Walters could find a way to actually ship his barbecue creations fully cooked and ready to eat. Who know’s perhaps after Ray Ray’s Rubs takes off he could get complete brisket and other dishes with the rub baked in, into stores across the country. For now though, it’s all about the rub.

Walters preaches about honesty, integrity and hard work which are the keys behind this startup he’s launching on Kickstarter. He has a great video that you can see below that isn’t fancy and doesn’t have a lot of effects but it’s honest and, you’ll love the way this north-east transplant says barbecue.

His Kickstarter entry is $1 and it goes all the way up to $2,000. He’s raising $10,000 to rollout 1000 bottles of rub, create the business, and expand his website. We’re willing to bet this will be one of the rare hard good food projects that gets over funded.


Linkage:

Go here now, pledge, and order your bottle of Ray Ray’s Rub

Nibletz is the voice of startups “everywhere else” here are more startup stories from “everywhere else”

Now, instead of our link to crowdfunding, we’re linking to Ray Ray’s again, because even in the worst of times and the hardest of times, great food does wonders.

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