Maryland Media Firm: Discovery Communications, Backs “Pinterest For Learning” Grockit

Grockit, Discovery Communications, Valley startup, Maryland company, funding, startup newsThe Maryland mega media firm that owns cable channels TLC and the Discovery Channel, Discovery Communications has made a financial and strategic investment into valley startup, Grockit.

Grockit has iterated several times since coming onto the scene in 2006 as a video test prep course for standardized testing. They relaunched at TechCrunch 50 in 2008 as a hybrid of test prep and a multi-player learning game.

Today, they’ve iterated again, keeping their feet firmly implanted in social learning. They’ve added a new product to the mix called Learnist, which allows teachers and students to discover, share and clip content from the web to a clipboard. Grockit’s Founder Farbood Nivi told TechCrunch that the Learnist product has seen 400% growth and doubled their user session length from 10 minutes to over 20 minutes.

While Learnist targets students in grades K-12 quickly checking out the site you’ll find that in can easily be expanded to assist with socially learning anything from K-college and beyond.

TechCrunch is reporting that the financial investment from Discovery Communications was $20 million dollars. GigaOM is quick to add that the strategic partnership includes shared technology, marketing, distribution and promotion. Of course everyone is thinking that Discovery will integrate the Learnist and Grockit technology into the web/social companion products for Discovery’s top brands.

“We think of our audience as people who are curious,” said Roy Gilbert, CEO of Grockit said to GigaOM. “We’re blurring the layer between things I need to learn in the classroom – common core [content] – and general nonfiction media. People are coming to the internet, not just to do differential equations but to learn about what’s going on in Syria.”


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