There are a lot of fitness startups out there. At CES 2013 back in January, a panel of media big wigs actually talked about the fact that there may be too many fitness startups these days. There’s a lot of noise in the fitness space and you’ll have to be unique to succeed.
Atlanta startup Body Boss may actually have that uniqueness people are looking for. Body Boss isn’t just a fitness app, but it’s a fitness app for teams. High School, college and even professional sports teams can use the Body Boss platform to track the fitness performance of their players.
Coaches can use Body Boss to track workouts from individuals as well as the entire team. The platform gives coaches the analytics they need to compare each player, how fit they are and where they need improvement.
Body Boss is making it easier for college recruiters to get a better picture of the high school athletes they’re looking at.
“This is a great tool for tracking and recruiting high school athletes. I like the competitive aspect, accessibility on smartphones and tablets and instant updates. There is nothing on the market that is this professional looking” John Sisk, Director of Football Player Development at Georgia Tech said about Body Boss.
The competitive aspect that Sisk mentions is a feature in Body Boss that allows intra-squad competition. Virtual weight room crap-talking can be done through Body Boss, and whether athletes want to admit it or not, that can be a powerful tool.
Real time updates and an easy to understand UI make it a great way to create accountability for players and coaches. It also eliminates paperwork coaches would have to do on athlete’s workouts.
As the platform grows, Body Boss co-founders Daryl Lu and Don Pottinger hope that teams will be able to use Body Boss to not only keep up with their own team but other teams as well. A network for collaborating and sharing is already baked into the platform.
Check out the video below:
For more info on Body Boss visit bodybossfitness.com