Mitchell tells us in this video interview that Plisten came about after he had some trouble with major brands. He gives us just one example, citing a problem he had with a major bank where he had been a customer for years. As his situation got escalated he became more and more frustrated with customer service and the way the bank was treating him. Finally, a customer service “manager” told him to get any further he would need to write a letter to the CEO. Plisten is that letter.
But, Plisten is more about good interactions with brands as opposed to bad ones. Facebook, Google+ and even Twitter have taught us that people will communicate about their favorite brands. People will tweet about great experiences and of course bad experiences with any brand from Best Buy to BMW.
Coca-Cola, MTV, Disney, Red Bull, Converse, Starbucks and McDonalds are just some of the top brands on Facbeook today. Those seven brands alone count for over 250 million likes.
Brands are definitely a big play, Yu and Mitchell are hoping to hit a homerun with Plisten, which is a pinboard specifically for brands.
Consumers will be able to talk about their favorite brands, like their favorite brands and communicate directly with those brands. This is a powerful tool for consumers and for the brands themselves. By cutting away the noise from everything else people like, and honing in just on brands, Plisten will be able to deliver captive audiences and in turn those brands will be able to market directly to their most active customers.
Of course in Mitchell’s case, when someone has a problem with a brand they’ll also be able to communicate that problem. Perhaps they’ll find that the problem is more widespread. They may also find it’s isolated, but either way, with the focus strictly on brands, brand managers will have a better way of finding those problems, and fixing them.
Check out our video interview below.
You can find out more at plisten.com