Tennessee startup Listenup.fm just got back from pitching at everywhereelse.co The Startup Conference. Their platform is designed to engage fans with their favorite artists and bands while also returning bands and record labels with valuable analytics.
Their streaming music platform is built on top of the highly successful Spotify platform and rewards fans for sharing the music they’re listening to across their social networks.
CEO Mykas Degesys explains that as the music industry moves from an ownership to an access model, bands need more and more ways to engage with fans and of course generate extra revenue.
Even just a few years ago it was important to own your music collection. Whether it be vinyl, cassette, CD or mp3, most people who loved music owned it in some media format or another. Now with services like Rhapsody,Rdio,Slacker and Spotify, and high speed internet, more and more people are turning to all you can eat access packages with libraries millions of songs deep.
Royalties are baked into services that range from $4.99 a month to $19.99 a month, all supplying some sort of unlimited listening.
Bands can now find ways to get to their exact target market. They can reward fans with prizes and Listenup.fm even allows fans to earn points to purchase prizes like limited edition swag and backstage passes.
Check out Degesys’ pitch from the Spark Nashville event in the video below.
Listenup.fm also pitched at everywhereelse.co 2013, don’t miss everywhereelse.co 2014 with tickets now at 2013 prices through March 27. Click here