Startup America Bring’s Steve Blank’s NEXT Program To SXSWi

NEXT, Steve Blank, Startup Weekend,Startup AmericaBack in October, Startup Weekend, Startup America and Steve Blank teamed up to give an uber intensive startup program on customer discovery to startups across the country. The curriculum in the NEXT program is a kin to the courses taught at Stanford, Berkeley, Columbia, Caltech,Princeton, the University of Michigan and Georgia Tech.

Ten startups attending SXSWi will have the chance to go through a condensed version of the program taught in person by top industry veterans.

“In just the few short months since its launch, NEXT has enabled hundreds of startups across the country to refine their customer development process, a critical component for any young company trying to reach their goals,” stated Scott Case, CEO of Startup America. “We’re excited to partner with Startup Weekend and Steve Blank to introduce this curriculum at one of the leading startup events in the country: SXSW Interactive.” 

Participating startups will receive hands-on feedback throughout the four-day period, including morning program sessions and one-on-one mentoring. In addition, the teams will then spend their days engaging potential customers, honing their business model, participating in office hours and receiving invaluable feedback from investors, media, and large corporations.

“This is a fantastic opportunity for startups attending SXSW to learn from the man who literally wrote the books on Customer Development,” said Marc Nager, founder of Startup Weekend. “We’ve put together an incredible schedule for the startups and can’t wait to see what they can accomplish in four short days in Austin.”

This is just one of a number of great events hosted by Startup America at SXSWi. For the full schedule visit Startup America’s SXSW page, here.



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