Anna Curran, pitched her startup, Cookbook Create, to the panel of dolphins in the Startup America Dolphin Tank. The Dolphin Tank was designed to offer startup founders feedback rather than criticism, on the Startup America Live stage at SXSW.
Curran’s company is taking the old family cookbook and bringing it into the digital age. Many families have a cookbook (or two or three or more) that have been passed down from generation to generation. These cookbooks often times have a lot more than just recipes in them. Some have family notes, or reasons why the recipe in the book. These family cookbooks tell stories through food.
Cookbook Create, is a collaborative platform that allows users to create a cookbook, that tells stories through food. The cookbook’s are then manufactured and delivered to the users home as an actual book.
Back in February Curran announced that they are taking the Cookbook Create platform and creating an official SXSW cookbook that will tell the stories of the evolution of SXSW through food.
“When I attended the SXSW Festival for the first time, I was struck by the vibrant, interesting community,” said Curran. “These were the people who are making the culture we live in, and I wanted to share that spirit with the world. Cookbook Create helps people share their story through food — and we wanted to help SXSW tell their story with this cookbook.”
“SXSW Interactive celebrates massive creativity,” says SXSW Interactive Festival Director Hugh Forrest . “Cooking is one of the many areas where this innovation manifests itself. So compiling a cookbook featuring recipes from some of our most interesting speakers is a great way to show what SXSW is all about.
The published volume will be available for sale at the 2014 Festival in the SX Bookstore. It will include 100-200 recipes selected from SXSW Interactive’s 8000+ past speakers telling their fascinating stories of how the SXSW community has evolved.
Cookbook Create combines the best of Web 2.0 and Print-On-Demand technology to deliver a fun, easy-to-use tool to make personalized, custom cookbooks featuring recipes, pictures, commentary and more. Families, aspiring cookbook writers, or even at-home chefs can use CookbookCreate.com to make a collection of their favorite or most cherished recipes.
In the video below you can learn more about Curran’s company,by watching the pitch she made in “The Dolphin Tank”
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