We bumped into Clara DeSoto and Erica Mannherz, of Clearhart digital, in the Startup America Live lounge at SXSW 2013. Clearhart digital is a digital agency and app creation studio out of New York, that just happens to be founded by women.
They told us all about their first app, KillSwitch. This app is for the broken hearted, and does exactly what the name suggests.
After you break up with someone you use KillSwitch in conjunction with your Facebook account. It quickly purges your entire Facebook and gets rid of any references, photos, status updates, etc, of your X. Useful, huh?
Now both ladies are well aware that there are different degrees of breaking up, and KillSwitch allows for those degrees. If it’s a soft break up, you can easily get your photos and statuses back. If it’s a hard break up, and it’s totally over, you can neturalize your account from any reference of your X.
The idea for KillSwitch came about when Mannherz and DeSoto were talking to a third mutual friend. The girlfriend of theirs had just gone through a break up and was doing what most people do when they break up with someone, she was deactivating her Facebook account.
That can really suck for all your other friends though, they can’t tag you in photos, invite you to events or send words of wisdom over the break up on your Facebook wall.
KillSwitch makes it seamless. Now the broken hearted can just move on. And, of course it makes playing the field the next time around, much easier.
As for the slacktivism piece, a portion of the proceeds from the KillSwitch app are going to the American Heart Association so you can help fix broken hearts when you’re broken hearted, pretty neat huh?
Check out the video below. Geeks are going to love DeSoto and Mannherz, who’s agency Clearhart Digital, they liken to a double edged light sabre, you can find out more about that here. For those looking to make break ups suck less, check out KillSwitch here at killswitchapp.com