Startup Weekend announced this week that they have a new global partner in Atlanta based Coca Cola.

Since the first serving of Coca-Cola at Jacobs’ pharmacy more than 125 years ago, innovation has been a part of The Coca-Cola Company’s DNA. With over 500 brands in more than 200 countries, Coca-Cola develops new beverages, packaging, equipment, and content on a daily basis. Startup Weekend is extremely excited to welcome a new global partner to the family: The Coca-Cola Company. Besides being one of the most iconic brands in the world, The Coca-Cola Company is dedicated to spurring innovation, inspiring entrepreneurs, and supporting the world’s greatest innovators. Startup Weekend posted on their official blog.

Coca Cola joins the ranks of Amazon, Google, FedEx, Microsoft and countless other big corporate companies, stepping up to the plate to further innovation across America and around the world.

Internally Coca Cola has introduced a more environmentally friendly bottle called the “Plantbottle”. The current Plantbottle is made of 30% plant based PET. They have a goal of creating a bottle that is 100% plant based PET. They also recently introduced the Coca Cola Freestyle Fountain at many restaurant locations across the country. Customers can go into places like Moe’s and Firehouse subs and dispense over 100 brands in limitless combinations.

Coca Cola has also introduced the 5by20 program with a goal of empowering 5 million women entrepreneurs by 2020. They also have a clean water program called the Slingshot Vapor Distillation device.

Coca Cola also support entrepreneurship in other countries, like their Coca Cola Africa Foundation. This multi million dollar program helps youth in 12 African countries and is a joint effort with Junior Achievement and Students in Free Enterprise.

Startup Weekend says that Coke will help entrepreneurs “By sharing knowledge, resources, and assets like infrastructure, scale, and expertise, Coke wants to help entrepreneurs succeed faster. They hope to help inspire invention and prototyping, and to help people gain the practical skills that it takes to imagine and deliver ideas.”

Coca Cola is Startup Weekend’s first non “technical” sponsor. Startup Weekend organizers can request a Coca Cola representative at their next event.

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