The stories about Mike Jeffries,the king of retail douche baggery, have been all over the interwebs over the last two weeks. That’s when he went on the record saying that he doesn’t sell his clothing to plus sized women and that Abercrombie is elitest and only wants a certain kind of customer.
Jeffries actually said, in regard to this policy, ” In every school there are the cool and popular kids and then there are the not so cool kids. We go after the cool kids. A lot of people don’t belong and they can’t belong”.
This has prompted a wide range of reactions across the country. Boycotts, meme’s, and the latest endeavor, one social entrepreneur’s way to get back and give back.
He went into a Los Angeles GoodWill store and bought up their entire inventory of Abercrombie and Fitch clothing, in a variety of sizes and styles. He then set out to L.A.’s skid row, an area with one of the largest homeless populations in America and started giving away the clothes.
In the video below Karber says he can’t do it alone. He wants anyone that can to go through their closets, their friends closets and their neighbors closets and donate all their A&F clothing to their local homeless shelter. And when you do this, tag it #fitchthehomeless.