Kyle
Prodigi Arts is an animation startup that works out of the same incubator that we work out of. While an animation studio may not be your typical high growth potential startup, as a technology company based in Memphis founder Chris O’Conner and all around jack of all trades and Public Relations Coordinator for the company Joshua Colfer, are running the company with the vigor of any startup.
They rely on the resources that other startups in Memphis rely on and they face many of the same issues tech startups face in a medium sized revitalizing market. As Colfer tells us below, O’Conner started Prodigi Arts as a side business or side startup and then made the decision to take the plunge and take the company full time.
Now both O’Conner and Colfer will contribute to the Nibletz community providing content based on their experiences as entrepreneurs, experience in technology and experience in technology. Prodigi Arts will contribute on a wide range of themes, from best practices for startups resorting to animation videos for telling their startup stories, to taking the plunge and pushing an idea forward.
Both O’Conner and Colfer are committed to the world of startups and animation. After just moving into the incubator they made it appoint to attend the first everywhereelse.co The Startup Conference and then sought out the nibletz team to share their thoughts. Colfer and O’Conner are joining an evergrowing stable of great people contributing to the nibletz community like Sarah Ware (co-founder and CEO of Markerly), Mike Muhney the godfather of CRM, and several members of the Young Entrepreneurs Council.
Below Colfer tells us a lot more about Prodigi Arts and just why they’re part of the nibletz, “everywhere else” community. If you want to take your animation project to the next level you can find out more about Prodigi Arts here at prodigiarts.com and you can email Josh directly at jcolfer@prodigiarts.com
Prodigi Arts is an animation studio that produces memorable and poignant multimedia productions used in advertising, commercials, product development, training videos.
Prodigi was founded in 2005 by Memphis native Chris O’ Conner. Steeped heavily in the arts world, Chris grew up sketching, singing, composing music and performing for audiences everywhere. After graduating from Middle Tennessee State University in 2006, Chris had the opportunity to continue his education in animation in Southern California, or return to Memphis to grow and cultivate Prodigi Arts. He chose to return to his hometown to work as a Marketing Representative for the Germantown Performing Arts Center from 2007 to 2010, and served as a Creative Consultant for the performing arts Group, Watoto De Africa as well. During this time, he also began fine tuning the business plan for Prodigi Arts and making connections in the area.
We are based in Memphis, TN.
The startup culture in Memphis can be likened to the AV kids in high school who find support and belonging in the dark confines of the technology room, who one day hope to join the society of filmmakers or special effects artists. Fortunately, startups in the Bluff City have the support of organizations like Launch Memphis, Emerge Memphis and the University of Memphis Center for Entrepreneurship and Innovation. Since Memphis is a city that is not as quick to embrace innovation and technological advances, startups face some difficulty securing capital from investors willing to take risks on fresh ideas.
Prodigi Arts creates memorable, engaging and entertaining productions through the art of animation. Capturing the attention of audiences is a difficult endeavor for any company, small and big alike. We solve this problem by incorporating 2D & 3D animation, motion graphics, live action and video production into every project. We solve the problem of communicating complex ideas in a simple and concise manner for companies and organizations to tell their stories in the most understandable way possible.
A difficulty that we have faced is entering into the entrepreneurial process without investors or startup capital. Thus far, we have been able to subside entirely on revenue generated from client projects, with the intentions of holding private ownership over the company.
A recent stride that we have made as a company has been our Corporate Sponsorship of Leadership Memphis, which is shared by large entities like United Way and FedEx. In addition, we have signed a three year contract to create the animated and video productions for the CFO of the Year and Small Business Awards with Memphis Business Journal. In addition, Prodigi’s founder, Chris O’ Conner has spoken at numerous events about being a minority business owner, and was honored with the Innovator of the Year Award in Decemeber of 2012 at the “Agents of Change” Gala.
Within the next year, we hope to take on projects that will stretch our creative abilities as an animation studio and grow a more diverse portfolio that highlight different animation techniques. We also aim to become a staple animation company in the Memphis and Mid-South region within the next year that companies will go to when they seek animated commercials, instead of larger firms in the New York or Los Angeles area.
One of Chris’ mentors is a marketing professor at Middle Tennessee State University, who has helped him organize his business plan and strategize about how to market animation services to businesses in the area. Another is Dale Carnegie, author of the book “How to Win Friends and Influence People”. While no longer alive, Carnegie’s ideas about forming business relationships and working within the framework of others’ objectives is an imperative lesson for Prodigi as we seek to make connections with companies and grow our clientele base.
One of our advantages to being located in Memphis is that we are the only animation studio to occupy a niche that has previously gone unoccupied in the past. Being the only animation company, we can provide a creative service at a lower cost than the larger studios in New York or Los Angeles. However, the associations with animation have at times dissuaded businesses from using our services. More often than not, companies assume that we provide animation for children’s shows and cartoons, rather than for companies looking to tell their stories in creative ways. In Metropolitan areas, animation is used regularly in advertisements and commercials, and provides a memorable alternative to video production. Many businesses in Memphis have yet to think of these kinds of applications for animation, and still hold on to their assumptions of animation for children’s shows and cartoons. In essence, we are creating a market for animation.
At the moment we have just finished a live action animation project with Hnedak Bobo Group, and will be starting on the Small Business of the Year Awards with the Memphis Business Journal within a week. After that we have potential clients in mind that we will focus on reaching out to in hopes of partnering with them to bring their brands to life.
We can be found out at www.prodigiarts.com
Twitter Name: prodigiarts1
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