Revealed: What It Takes To Get A Top 10 Rank In The Apple App Store

With so many mobile-first and mobile-focused startups in the world these days, one of the biggest hurdles startups and app developers have is breaking the highly coveted Apple App Store Top 10. With many startups, that are truly starting from the beginning, without the help of a rock star team, cracking the top 10 can make or break a company.

Reading those words may be scary, but that’s the breaks with literally millions competing in the same space.

Trademob analyzed 72 campaigns conducted over an eight month period from August 2012 to March 2013. The analysis revealed average CPI’s (cost per install), during boost campaigns as well as data about the required volume of installs necessary to achieve a position in the top 10 of Apple’s App Store in each country.

Trademob found that installs required for top 10 status in the “free” chart for Apple’s App Store in the US were 3x as high than the UK, the next ranking country. Likewise the US also had the highest cost per install. ¬†They also discovered was that even if an app cracked the top 10 in the UK, Germany, France, Italy, and Spain, they still wouldn’t necessarily have the installs needed to crack the U.S. top 10.

The data set specifically looked at boost campaigns and their effect on app installs for iOS. It also highlights the “organic uplift” achieved from a boost campaign.

” In order to rank in the top 10 of the iOS App Store, an app must achieve a high number of downloads within 72 hours. App marketing boost campaigns can boost an app’s ranking by generating (buying) large numbers of downloads in a short amount of time. The downloads achieved during the last 24 hours have the biggest impact on the ranking position”. Trademob wrote.

If you’re an app developer and a mobile focused or mobile first startup, check out the data below.

 

Mobile tips, iOS tips, iOS rank, startup tips, TradeMob, Infographic

 

Now check out this infographic: 10 Rules For A Great Startup Idea

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