Chattanooga Startup Skuid, The Easiest Way To Build Salesforce Pages

Skuid, Chattanooga startup, Southland, startups, Salesforce

Salesforce, the cloud-based customer relationship management platform, is feature packed and quite possibly the best way to retain customer data. There are literally thousands of features, and customizations built into the platform. For a lot of companies, the easiest way to get their employees on the platform is to scale it down or build custom Salesforce pages, apps, and UI’s based on the information relevant to that company.

Normally, building interface components can be a long, drawn-out process. Salesforce has attempted to make it easier by providing shortcuts and one click access to certain features, but there’s still quite the learning curve.

Now a Chattanooga startup called Skuid has built a drag and drop platform that allows just about anyone to quickly build customized Salesforce pages. You can take one data field and move it to wherever you need it on the interface.

The company launched four months ago and has already bulked up to a staff of 12 and moved to the Southern Saddlery building, home to some other “ramp up” companies. reported that the company was able to go cash flow positive without taking a venture capital investment.

“We thought when we started out that we would need investment to get launched, and we don’t need it at this point,” Ken McElrath, co-founder and president, said. “We started with in-pocket capital, and we’re already cash flow-positive. We had numbers we were trying to hit in our first quarter, and we blew those out of the water. I think we were too conservative in our growth plans.”

Skuid isn’t the only Salesforce startup to go straight to revenue in Tennessee. Memphis based Cloud For Good, a company that does SalesForce development for non-profits and religious institutions, went straight to revenue.

Check out our video interview with Skuid from The Southland Conference below. For more information visit


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