On Friday the Denver Broncos launched a new socially-charged website to help fans stay better engaged with their favorite team. The effort is starting now, during training camp, and will continue through the regular season.

Broncos fans can go to denverbroncos.com/social where they will find an aggregated home screen with all of the official Denver Bronco’s Twitter and Facebook feeds. The official @denverbroncos Twitter account, along with the Bronco’s TV Twitter account, Bronco’s cheerleaders, and several actual Broncos players have their latest Bronco-related tweets and status updates in one central location so that socially active fans can engage.

Right now, during training camp, the site is encouraging fans to look up and use the hashtag #broncoscamp. Using that tag fans can find the latest behind-the-scene goings-ons at Bronco’s training camp.

To pull off this next evolution of fan interaction, the Denver Broncos turned to local Denver startup Wayin, who has already had success creating social pages for the Atlanta Falcons and the St. Louis Rams.

Wayin is an official certified Twitter partner.

“When people want to talk about what is real and current, they do so on Twitter,” Wayin’s senior director of product Hunter Ansley said in a statement. “Enabling brands to display Twitter’s unparalleled in-the-moment content to further engage their followers is a goal we aim to accomplish with our Hubs.”

The Denver Post reports that in addition to The Atlanta Falcons, Wayin was also the social startup of choice for Cheverolet’s SXSW efforts last March in Austin, Texas.

The Denver startup has already raised in excess of $20 million dollars and is chaired by Sun Microsystems co-founder Scott McNealy.

Marc Freeman, the Denver Broncos Senior Vice President of Business Development told The Denver Post that team wanted to create “an engaging experience that gives fans minute-by-minute updates.” Our fans are extremely tuned into social media, making tools like Twitter more important than ever before,” Freeman said.

You can find out more about Wayin here at wayin.com

The St. Louis Rams also use St. Louis startup Bonfyre to engage with fans socially on site at home games.