GigTank Demo Day Kicks Off With Princeton Startup Mira

Chattanooga’s GigTank accelerator kicked off their second annual demo day on Tuesday afternoon. In perusing the startups in the second cohort before they took the stage, we quickly realized that startups from around the world were accepted into the program in the first GigCity in the U.S. (sorry Kansas City).

GigTank attracted startups from Bulgaria (HutGrip), The Cayman Islands (Tidbit.co) and of course across this country. One of those startups hailed from Princeton and chose to come to Chattanooga for access to the extremely fast internet and the wide range of mentors, lead mentors, and seed capital that Sheldon Grizzle, Mike Bradshaw, and the team at GigTank have provided.

Mira is the latest startup to tackle the offline retail experience with data points and information typically only found online. Now we’ve talked with a few startups in the space, but what they lacked was an actual hardware/software platform in the store that would allow the customer to get an online experience within the walls of the retail store.

During the presentation they talked about a woman, Michelle, who is looking for running shoes specifically for a 10k. She forgot to do research so rather than postponing the purchase or going “window shopping,” she was able to use the Mira Pod, an in-store interactive sign to choose the shoes that she needed. After she went through her personal experience, she was able to try the shoes on, pay, and get on with her day.

There is definitely value in bringing that kind of web experience into a retail outlet. Check out the pitch below to better understand Mira.

You can find out more about Mira here at shopwithmira.com

Here’s our interview with Mira Designs:

And here’s their pitch video:

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