Kyle
Domino’s is embracing the fact that their pizza fuels thousands upon thousands of hours of time spent working on startups. Pizza and Red Bull power hundreds of hackathons. I’ve spent many a Startup Weekend eating pizza for breakfast, lunch, and dinner.
Now the Ann Arbor-based pizza giant has embraced its relevance in the startup world with a brand new TV advertisement.
“Without pizza, school projects and music albums might go unfinished. Startups, unstarted. …No one’s coming up with a world-changing idea over halibut. No way. It has always been pizza,” the announcer says in the commercial.
“No one knows the power and possibility of a great idea more than Domino’s, having been the ones that truly revolutionized pizza delivery over fifty years ago,” said Russell Weiner, Domino’s Pizza chief marketing officer, in a statement. “Gatherings that create great ideas often include pizza — and we want to do what we can to fuel the next revolutionary concept that will also continue to be celebrated fifty years from now.”
This ad is part of a new campaign to show Domino’s support of startups. The company has also announced that they are giving 30 startups $500 pizzavestments, $500 gift cards for free pizza. These pizzavestment cards will be delivered in the above pictured pizza box shaped attache case. The company hasn’t announced how to get the pizza cards just yet.
They are also partnering with crowdfunding site, Indiegogo, to give people who support upstart projects free pizza as well, reports creativity-online.
Watch the new TV spot below and as soon as we find out how to enter to get that pizzavestment, we’ll pass it on!
