What’s one of the best parts about marketing and sharing content online? This content has the potential to go viral, which means you have a chance at some free publicity plus the chance at reaching users that you wouldn’t normally reach.
While that sounds great, it’s a lot easier said than done. You may find yourself wondering why the awesome content you’re creating isn’t getting as many shares as you would have hoped. Obviously, having solid content that is worth sharing is important, but there is more to it than that. We’ve provided a few tips that you can follow in order to get a kick-start on getting your content shared. Keep reading to get the ball rolling!
Draw Them in With Your Visuals
There’s a reason you keep hearing that people are drawn to visual content online. Time after time, it’s been proven that people interact most with posts that include great visuals. So go ahead and add big, high quality photographs, infographics, and other great images to your work. Even if your company isn’t a part of the most visual industry, you can still easily pull quotes from your content to create graphics for users to pin, tweet or share. Just make sure to combine the right amount of text and graphics so that your audience is drawn in, while knowing what the content has in store for them. If something is able to catch your audience’s eyes, they’ll believe that it will catch their friends’ eyes as well.
Any time that you share something, encourage feedback from your fans on what they liked, what they think you could do differently or any other comments they might have. Not only will this encourage more buzz and conversation centered on you and your topic, but also it will make your fans feel like they have helped you and been a part of your thought process, as if they have a stake in your brand. This makes it much more likely that they will want to share the things that you generate in the future with their own audiences.
Volunteer to Write Guest Blogs
A great way to introduce yourself to a new audience, is by creating content for other sites. Reach out to other companies, create alliances and offer to produce a guest blog here and there. This will be a great chance to network with other brands and create connections that can lead to more helping and shares in the future. Plus, as we said earlier, it will get your information out to a broader audience, while providing the potential for even more people to see and share it.
So, someone has interacted with your content… your job with them must be done right? Wrong. Marketing online is about more than getting one share or like. It’s about fostering long-term relationships with your audience. One share is great, but developing a relationship with your audience members that compels them to share even more of your content is better. You’d be surprised how far a simple, well thought out comment or thank you goes with someone who has interacted with your brand. It provides them with the incentive to interact more and more. Another great way to show appreciation? Check out their website or profile to see if you can share anything of theirs to return the favor.
Remember, all of these items are important, but don’t ever sacrifice the quality of your work. Whatever information you put out there should be correct, helpful, and consistent with your brand voice. That (along with the tips above) will give your content a great shot at reaching all types of people.
*This post originally appeared on the Tailwind blog.