Are You Making The Most Of Your Online Presence?


It’s amazing to think just how much of a difference the internet has made to modern life in the space of a few decades. What was once purely the preserve of scientists and expert engineers is sitting the in pockets of just about every single person on the planet. What was once a luxury is now pretty much a standard part of everyday life. This means that, where many businesses might once have had a presence on the internet as a bonus, it’s now something that you simply cannot be without if you want to be successful. If people want to find a business, then the first place that they’re going to look is online. If they can’t find you online, they aren’t going to make an effort to go searching through the phone book for you. To make sure that your business doesn’t fade away, here are some ways to make sure that you’re making the most of your online presence.


Your website should be the center of your online presence. Think of it in the same way you would think of your head office or your physical store. It should be the hub where customers can go to find everything they need from products to further information. The first thing that you need to do is find and register a domain, with something like a GoDaddy promo code, you’re able to find one without breaking the bank. Then you need to make your site attractive and easy to navigate. You should also make sure that everywhere that your business exists online is accessible from this one place.


One of the biggest challenges that many businesses face is trying to get customers to develop and emotional connection to them. That connection is crucial when it comes to developing a bond and a sense of loyalty between your business and your customers. A blog can help you do this by lifting the curtain and showing the humanity behind the business. Rather than just being another faceless company, customers can see that your business is made up of passionate, dedicated people who are interested in creating the best possible product and experience as possible.

Social Media

One of the difficulties that many businesses have had for a very long time is that it can be very difficult to connect with individual customers. When you’re running a brick and mortar store then you can do that but only in a very limited capacity. Thanks to social media you can now interact with customers on an individual level no matter where they are in the world. You can respond to questions or complaints, interact with them in funny or engaging ways, and let them know that they do matter to you. Not only that but it’s a place where other customers can see you doing this which acts as a great marketing opportunity as well.

Don’t assume that your physical and online presence have to be completely different either. They should come together to complement each other as much as possible, cross promoting and improving one another.


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