Nibletz Staff
Businesses have never had it harder than they have it today. Let’s face it – there is more competition than ever. That means there is a lower market share, and it’s harder to become a market leader. If that isn’t enough, strategies like search engine optimization are leveling the playing field. The result: a business has to work extra hard to stand out from the crowd.
If you’re reading this, you’re probably thinking ‘how do businesses succeed in 2017?’ There are lots of answers ranging from money to luck, but one answer is becoming more popular. Localizing a site might not seem like a profitable plan, yet it’s helping companies around the world. Do you not believe that to be true? If you don’t, take a look at the following.
Larger Audience
The Holy Grail is to advertise products and services to people around the world. The reason is that it increases the amount of potential customers, which directly affects the number of sales. And, the more sales you can generate, the higher profit margins (hopefully). Usually, companies would toss and turn at night thinking about this goal and how to hit the bull’s eye. Nowadays, they don’t have to worry about a lack of sleep. By localizing their site in regions around the world, they are bound to increase their traffic and conversion rate. Sure, they need to understand how to target the right base so that they don’t waste their time. Still, that’s the easy part compared to boosting the base.
Greater User Experience
Any entrepreneur knows they have to personalize the user’s experience for better results. When a customer can relate to a site, they are more prone to make a conversion. The issue is that it isn’t easy to personalize a site when you’re targeting a different group of people halfway around the world. Of course, the intricacies of the site just don’t translate, so the site becomes arbitrary. With a few localization tips, this can all change. In fact, it’s possible to build a site that speaks directly to the people in a specific country. All you have to do is alter the suffix at the end of the domain name to redirect them to the correct page. Then, changing the grammar and spelling to suit their preferences will make them feel more at home. Oh, and local SEO terms never goes amiss either. They are only small changes, yet they make a huge difference.
Reduces Bounce Rate
You might think that increasing the traffic to a site would increase the bounce rate, right? After all, it’s simple mathematics because there are bound to be people that don’t want anything to do with the site. But, you’d be wrong if you think it’s going to have a negative impact. Thanks to the enhanced user experience, browsers are more likely to stay than bounce. By no means does this mean they are going to make a conversion, although the chances do increase the longer they stay. Still, it adds to the exposure and visibility of the site, which reflects kindly on the business. Companies are always looking for ways to increase traffic and reduce bounce rate, and localization is the answer. Well, it is as long as you use it properly and don’t play around.
And Risk
Companies are vulnerable, and they are vulnerable because of the competition. Because it’s easy to set up a new business, more entrepreneurs are ready and willing to eat up your market share. You don’t need telling that losing your market share is akin to the final nail in the coffin. Somehow, firms need to negate the risk by staying one step ahead of the movers and shakers. As you can guess, localizing the site and its content does it with ease. To begin with, it boosts the audience for the site and the brand. Secondly, it decreases bounce rate and increases the likelihood of higher conversions. And, it adds to the experience, which enhances your reputation. When you have a stellar standing across the globe, the risk of tumbling down the ladder is much lower. Of course, there are risks with localizing the firm. For instance, localizing often means scaling up to deal with the increased demand, and scaling can turn sour if you’re not ready. For the most part, the business isn’t as exposed to the common dangers that occur today.
By the way, if you still aren’t convinced, just remember that localization is easy to integrate.
