Startup Factory Drops “Triangle”, Announces Fall 2013 Cohort

The Triangle Startup Factory, the premiere acceleration program in North Carolina has made a slight change in their name and announced their fall class. The accelerator program will now be know as just “The Startup Factory” dropping the word “triangle” from it’s name.

The news about the name is no surprise. Earlier this month we reported that MapQuest co-founder and Startup Factory co-founder, Chris Heivly was speaking at an event in St. Louis, which reportedly could be paving the way for a new Startup Factory branch there. Heivly was very impressed with all of the efforts the St. Louis community has already focused on startups.

In addition to possibly expanding out west to St. Louis, the Triangle Business Journal reports that Heivly is excited about the announced expansion of the American Underground, HQ and the new ThinkHouse project.

Here are the five startups selected for the fall cohort at the Startup Factory.

+ Szl: A technology company that aims to help people get news from the internet. “Only a small percentage of people who get their news from the internet spend the time to set up RSS feeds and filters,” TSF says of Szl via release. “Szl addresses these problems directly and solves them.”

HomeWellness: A technology company creating “building science-based software,” programs that help employees improve the comfort, energy efficiency and air quality of their homes.
Coursefork: A technology company creating a platform for educators to share and collaborate on course materials. “In essence, Coursefork seeks to ignite viral teaching.”
Brevado: A technology company hoping to create interactive timelines for project-based businesses. “Clients stay in the loop with automatic progress notifications as items are completed.”
Flagtap: A technology company trying to solve marketing engagement issues “by bridging the gap between getting traffic and getting traffic to engage in revenue-generating ways.”
4Soils: A technology company trying to engage children with their faith in a new way. The mission? “To bring the Bible to life for kids.”

Raleigh To Get New Living/Learning Accelerator, ThinkHouse

The Research Triangle Park (RTP) area of North Carolina is known for its, well, research, and lately, for its startup efforts. There are so many entrepreneurial things going on in Raleigh, listing them all could make your head spin. Obviously, this is a good thing. It’s good for the Raleigh Durham, area and it’s good for the economy.

Things like the American Underground, HQ, Triangle Startup Factory, and many more entrepreneurial efforts are making sure that entrepreneurs exiting out of some of the finest institutions in the south east (Duke, UNC, NC State) have access to continued resources and support.

Well now, HQ Raleigh co-founder Jason Widen and Chris Gergen, and entrepreneurial veteran in Durham, have teamed up for a natural next step, a living and learning accelerator.

In what is being dubbed the “ThinkHouse,” entrepreneurs are going to live and develop their ideas in one place. Many studies have shown that when you work and live in the same place, it can be a lot more productive. 4am brainstorming sessions don’t involve waiting for someone to come to the office, and at the same token, a 9am rock climbing, clear-your-head expedition can be easily arranged. While living and working in the same place may seem harmful and means more work focus, it’s actually the opposite.

With all that in mind the Triangle Business Journal reports that ThinkHouse will house a group of “entrepreneurs in residence” who will take a 9 month residency in the house. The entrepreneurs will be selected by a panel, like any other accelerator, and then they’ll be able to collaborate with each other, mentors, and a peer advisory board.

The group plans to open up 50 think houses in 50 cities within 5 years. You can find out more here.

Triangle Startup Factory Considering St. Louis For Next Location

Techstars, Dreamit Ventures, and even Bizdom are successfully running accelerator programs in multiple states. It’s a growing trend with accelerators that do well with their original programs, typically in their hometown.

The Triangle Startup Factory has been very successful over the past few years. It’s one of the more popular startup accelerators everywhere else. The program had its first cohort in the fall of 2012, and this spring they completed their third class. The Triangle Startup Factory infuses each company with $50,000 in seed capital and hands on mentorship from their network of active angels, successful founders, and experienced technology experts. This combination is often a recipe for a stellar program.

Chris Hievly, the co-founder off Mapquest and the co-founder and Managing Director at the Triangle Startup Factory will be in St. Louis on Wednesday for an evening startup and networking event called Plug in2 STL, according to techli.com. The regional tech blog, founded by entrepreneur Edward Domain, says that Hievly is highly considering St. Louis for his next accelerator program, and those with creative startup ideas should attend the event to help court Hievly and the startup factory.

The free event also includes a tour of the new @4240 startup space. If you’re in the St. Louis area, you can get free tickets by following this link.

photo: Trianglestartupfactory.com

This huge national startup conference in Cincinnati is encouraging startups to “start where u are”

After Multiple Startup Competition Wins, Charlotte’s WeRx Launches

Over the summer, when nibletz.com was in Charlotte for the Democratic National Convention, as part of our sneaker-strapped startup road trip, we got a chance to interview Amir Khoshnevis the founder of WeRx.org.

WeRx.org had just won the Startup Rockon pitch contest as part of the Startup America DNC festivities.

WeRx.org is an innovative crowdsourcing platform that would definitely be considered in the social entrepreneurship space. Khoshnevis and his co-founders discovered that people are paying way too much for their medication. Of course we’ve known this for years but what the WeRx team found was something that will blow most people’s minds away.

Take Lipitor for example. In it’s generic form the WeRx team found some pharmacies sold the drug for $11 and on the high end, $180 and that’s right in the Charlotte metro area. The unfortunate reality is that most people who require medication may do a limited cost comparison, and if they do they check the few pharmacies close by. If they can’t afford the cost of the medication close by they often decide to not take it. This can ultimately lead to death.

As another example Khoshnevis and the WeRx team found that in West Charlotte diabetes medications cost two to three times as much as they do in the Ballentine suburb of Charlotte. Why? Because the demographics skew more diabetic in West Charlotte.

Prior to their launch today, WeRX also won the Distilled Intelligence startup competition as well as the Reboot America competition in Washington DC. Now all of their hard work is set to pay off as they’ve launched the platform to the world.

The official launch is a huge step toward connecting consumers to the prescription price information and savings they need,” Khoshnevis said. “We started this company after being doctors in the trenches for many years and watching patients suffer simply because they can’t afford their medications. This is one of the last industries where consumers have not had easy access to price comparison tools and we have changed that today.”

Kosnevis continued, “We have a lot of positive momentum and have been extremely pleased with the recognition but we are keeping our focus on solving the problem. 100 million Americans lack prescription coverage or are underinsured and are at risk of not being able to afford their medications. Our goal is to leverage the power of consumer choice to create a more fair, open and transparent system for prescription meds. We sincerely believe that by empowering consumers and doctors with pricing information, we can allow patients to stay on their medications and remain healthy.”

What the heck is a sneaker-strapped road trip?

Startup Marketing Lessons from the Everywhere Else

Brandery,Startup Branding,Mike Bott, Startup Tips, Guest Post

Mike Bott GM of The Brandery and former P&G Brand Manager talks about Branding for startups at everywhereelse 13 (photo: Allie Fox for NMI)

By Joe Recomendes, Command Partners

I recently had the opportunity to attend the Everywhere Else conference in Memphis, TN to meet and learn with many promising startups from across the country – Dan Rogers of Millenium Search, LLC has outlined some of the most promising companies in attendance on his blog – but I was there to focus on marketing for the startup community. The conference was founded to provide a networking opportunity for startups not based in the hubs of New York or Silicon Valley, but rather those entrepreneurs cutting their own paths “everywhere else” in the country.

I was there not as a startup, but as a marketing agency looking to see what startups are doing to market themselves and learn from other successful founders. Scott Case, the CEO of Startup America, provided a crucial wake-up call to the founders in attendance – “It’s not ‘if you build it, they will come,’ it’s ‘If you market it, they will come.” Startups everywhere need to pay attention – you may have a great idea, but if no one knows about it, it will not work as a business.

A branding session by The Brandery outlined the following steps that every startup should consider when beginning a marketing strategy and build a brand pyramid, the foundation of all marketing messaging:

Brand Promise – The essence of your brand, and the highest-level benefit that your company or products contributes to the consumer.

Brand Positioning – The value statement of your company or product, similar to an elevator pitch. Why does anyone need the idea that you are bringing to market?

Brand Character – The portrayal of your idea that should convey truth and inspiration while demonstrating the need for your idea.

Brand Attributes – The base level of your brand, which should illustrate points of difference and points of parity between your product or idea and your competitors.

Once you have your brand defined, it’s time to consider how you will market your idea, and through which channels. Startups should consider the following strategic marketing initiatives:

A Website – Absolutely, a must have for traffic, leads, and information about your company. This should be the foundation of your marketing channels, and should be optimized to capture and convert leads. All other marketing efforts should drive people to the site. While I won’t go into detail here, it is also important to support your website through SEO, PPC, email marketing, and other website marketing efforts.

Public Relations – Depending on the quality of your media outreach efforts and the potential importance of your idea or business, public relations can either be a huge boon or wasted time. As a technology startup, getting coverage in Mashable, Techcrunch, VentureBeat, etc. can catapult you into the public sphere, but the chances of getting this coverage without properly curating your pitch and relationships are slim.

Social Media – While time-consuming, a well-groomed presence on social media can give an air of credibility to your brand, while allowing for communication distribution and engagement with your key audiences. Start with a presence on Facebook, Twitter, LinkedIn, and Angel’s List. These four networks will allow you to engage existing consumers, find new leads, and show a presence to potential investors.

A Pitch Deck – For getting new investors, a pitch deck will be a crucial piece of your marketing mix. Ensure that it is short but impactful by providing the information that investors need, and consider revising your deck for each pitch based on the conversations that you have had with the investor prior to your meeting.

Marketing a new startup can be time-consuming, but is of paramount importance to achieve awareness, recognition, and success. If you’re unsure where to start, hire a startup marketing agency to help define your brand and business goals, and execute your marketing strategy for you.

What have you found to be the most valuable channel for marketing your startup, or what other advice would you give? Let us know in the comments.

Command Partners is a Charlotte based internet marketing company with a passion and love for startups. Find out more at commandpartners.com

Don’t miss everywhereelse.co 2014 more information can be found here

Rawporter: Nitty Gritty Raw Citizen Journalism

Rawporter, New York startup, North Carolina startup, citizen journalism startup,startup,everywhereelse.co

Rawporter co-founder Kevin Davis pitches at everywhereelse.co 2013 (photo: Allie Fox for NMI)

By: Andrea LeTard, University of Memphis Entrepreneurial Journalism Student

To startup co-founders Rob Gaige and Kevin Davis, news is news, and it’s spreading fast with their website, rawporter.com.

“Rawporter.com helps people earn money for the photos and videos they normally post on Facebook and Twitter,” said Gaige. “Think about when you see breaking news or you see a celebrity, your normal instinct is to take a photo or video, and you tweet it out. With Rawporter, you can make money off these posts.”

Many media outlets, ad agencies, and brands want to use the photos and videos people post online. The problem is they can’t always find good, relevant photos and videos, and when they do, they can’t always trust them. Once they finally find one they actually want, they have to negotiate and determine what it is worth.

“With Rawporter, you can actually take a photo or video, post it to our site, and we still tweet it or put it on the Facebook page, but it’s got a watermark and it’s got a price tag,” said Gaige.

Every big idea has a story, and Rawporter came about when Gaige and Davis were at the right place at the right time. Back when both of them were working in corporate America two years ago, they were at a local bar’s happy hour talking about their future careers when a car ran into the restaurant next to them. According to Gaige, it was a huge scene, with the street closed down and people running out to take pictures and videos – something they assumed would naturally be seen on the news that night. Wrong. The story didn’t even make the local evening news.

Gaige said, “By the time the news media got there, the scene had already been cleared and there was no story, but if they would’ve had our footage they could’ve had something to lead off the newscast.”

Rawporter turns regular people into reporters. Media outlets send push notifications via the Rawporter app if they know a story is breaking across town. If they can’t get there fast enough, they can go to Rawporter and see how many people are in that area, and those people will be paid for the job.

“So instead of media outlets patrolling twitter or hoping someone got a photo, they can now go online and find what they need immediately,” said Gaige.

With several thousand users in over 50 countries, Rawporter’s base is now strong enough for them to approach media outlets and outsource their assignments.

For more information on Rawporter, visit http://rawporter.com.

CES 2013: Nibletz Will Be Rawportering From CES 2013 And Eureka Park

Imagine if you could make money by simply taking video of something newsworthy with your smartphone. This new form of reporting is called citizen journalism and startups like Charlotte NC’s Rawporter are at the forefront of this wave of crowdsourcing the news.

Rawporter was founded in 2011 by Kevin Davis and Rob Gaige two marketing executives who left their cush office jobs to to dig into the trenches of startup life and make everyone, potentially, a Rawporter.

The idea came to Davis and Gaige after they were eating at one of their favorite local Uptown Charlotte restaurants. While they were dining there was a rather big car accident right in front of the restaurant. Naturally smartphones were up in the air taking video and pictures at the scene. What Davis and Gaige noticed was that the official news stations didn’t arrive until the accident had cleared.

They, along with several others, sent their homemade videos into the news stations but none of them actually aired. Sure there some of the national cable stations ask people to send in their videos but localized rawportering hadn’t broken through.

Now Rawporter has become a platform that allows bloggers, journalists and even tv stations to crowdsource news footage and has a mechanism for citizen journalists to get paid for their videos. For small one to three man blogs, Rawporter is a great way to get video coverage of events they can’t otherwise attend or report on.

We’ll be sharing a lot of our CES video coverage on Rawporter for free. Other blogs are welcome to use the video coverage that we supply via Rawporter, all we ask is that you credit nibletz.com with a source link.

While we’re giving our videos away, if we wanted to we would be able to sell them for whatever we would like.

On the flipside if we needed video from CES or any other event we could put out a call for an assignment, let the community know how much we were willing to pay and voila we would have our video like we were there.

Check out our Rawporter CES coverage once CES officially gets rolling. We will link to it here on nibletz.com on the right side bar.

Rawporter is also the official on-site video sponsor for the biggest startup conference in the U.S. everywhereelse.co The Startup Conference, for tickets and info click here

Charlotte Startup: Womadz Is A Crowdsourced Video Advertising Platform

Have you ever watched tv and thought that you could create a better commercial for something than the one you just watched? Well that’s exactly what Diek Minkhorst and Sam Reitman were thinking one night while they were just chilling in college. Most advertising is boring and while advertisers want to attract buyers with hot models, and beautiful pictures, these ads don’t resonate well because they aren’t the actual users.

That’s why Minkhorst and Reitman created Charlotte startup Womadz (they have a presence in New York as well).

Womadz hosts online video contests for their brand partners encouraging film makers and those people that just make silly videos for fun, to make videos about products and advertisers. The video makers have an opportunity to win prizes and the advertisers have the option to have great content provided to them by a variety of people. That’s where the crowdsourced part comes in.

Once the video contest is initiated Womadz encourages the general public to check out the videos and vote on the ones they like the best. That’s where the winning and the prizes come in.

We got a chance to talk with Minkhorst about Womadz. Check out our interview below.

Durham Name Your Price Startup BuyStand Raises $450,000 Looking To Raise $2M More

Durham startup, BuyStand, that is brining the name your price, Priceline, model to retail buying has just raised $450,000. WRAL Techwire is reporting that the company is looking to raise $2.5 million dollars in a mix of debt, options and warrants.

They’ve also added a new CFO, Charlie Farrell, who was most recently a financial executive at Edmunds.com

BuyStand is the latest startup from North Carolina serial entrepreneur, Joe Davy, His most recent startup EvoApp failed, of course as any good founder and entrepreneur knows failure leads to success. Failing fast is just one of the methodologies entrepreneurs in 2012 live by.

BuyStand is completely different than Davy’s previous startup.

For concept demonstration purposes Davy used one vertical market, outdoors. Obviously the platform will work for any retail good but outdoors was a great place to start.

As you can probably imagine, reading this far, BuyStand takes the “name your price” concept and applies it to outdoor goods. Whether you’re looking for the latest running shoes or the best all terrain jacket or back pack, you’ll find it at BuyStand. But you won’t find a typical priced out click through e-commerce portal.

With BuyStand the user selects the item that they want, names the price they’re willing to pay and then BuyStand sets that payment aside. Once a buyer has named a price, the BuyStand system lets the buyer know they have a taker and from there the “bid” is either accepted or rejected. If the “bid” (price) is accepted than BuyStand pays the vendor and the buyers product is shipped to their home.

It’s a two click process, name your price and click.

Davy says the need for BuyStand arises from the fact that buyers waiting for items and buying them second hand, used or “off the truck” at sites like e-Bay and Craigslist account for $200 billion dollars in lost profit.

“BUYSTAND solves this problem by eliminating the price and creating an open, efficient, free market.” Davy told the CED Start Something Blog.

Davy joined BuyStand as CEO in September. The startup was originally launched by Ted Kraus in 2011.

Linkage:

Find BuyStand on the web here

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Charlotte Startup: Worksnaps Helps You Monitor Your Remote Workforce

As the internet gets faster and faster more and more remote work opportunities have opened up at companies both large and small. Sure gigantic Fortune 500 companies with a telecommuting workforce have monitoring tools in place, but for small companies like startups and even blogs can’t afford the same luxury.

Sure you can see output but how can you tell if a delayed assignment is a legitimate issue in the workflow or perhaps your telecommuter decided to take a three hour lunch?

Charlotte startup Worksnaps, founded by Waley Zhang, hopes to solve the problem of monitoring remote workers. They employ technology similar to the kind you may find monitoring children using the internet. Spyware would be an unfair term for the type of service Worksnaps offers because ultimately it’s meant to benefit the business owner or entrepreneur but essentially that’s what it is.

Worksnaps technology is based on screen shots that are taken while the remote worker is “on the clock”. A service like Worksnaps may draw harsh criticism from privacy advocates. The easiest way around that would be to supply the remote worker with a company owned computer. As Zhang told us in an interview, it’s about monitoring work flow and making sure that remote workers are actually working, not what they may be doing in their free time.

Worksnaps has already attracted 3000 clients with over one million hours tracked, and with that, productivity improves.

Check out the rest of our interview with Zhang below.

Understand Your Dog Better With North Carolina Startup Dognition

Brian Hare, the founder and director of Duke University’s Canine Cognition Center is introducing a new startup to help normal folks understand their dogs better. His North Carolina based startup, called Dognition, isn’t going to magically give your dog a voice, however it will provide ways for you to better understand your canine friends.

Dognition will feature a website and mobile app. The first step with Dognition will be an assessment test. The test will be offered via the mobile app and will tell dog owners exactly how to administer it. According to the News and Observer, through the administration of the test, dog owners will be able to discover their dogs cognitive strengths and weaknesses. From there, dog owners will be able to set up a “Dognition Profile” report.

Dognition will go into free beta testing today and plans to open to the public for between $40 and $60 in January. That may seem a little steep to you however the American Pet Product’s Association has said that despite the recession spending on pets has risen 4.8% or more in the last few years and is on pace to raise another 3.8% this year.

Hare is also hopeful that the research they do at the Canine Cognition Center will benefit from having hundreds of dogs across the globe using the platform.

“The collective data that Dognition accumulate also hold the promise of expanding our scientific understanding of dogs” Hare said. “Academic centers such as the one he leads at Duke only have the capacity to test a few hundred dogs a year, so opening up such tests to dog owners worldwide via the Internet has the scientist practically drooling.”

Local serial entrepreneur Kip Frey has come aboard at Dognition as CEO. Also McKinney, the largest advertising agency in the Research Triangle will also support Dognition with market research, marketing, brand development and helping with the UI for the website and mobile apps.

McKinney’s CEO Brad Brinegar has three dogs and told the News & Observer: “I wake up every morning and think, ‘This is going to be big”

Science has suggested in the past that to draw parallels between humans and other mammals you need to look to dolphins and apes. According to Hare, research over the last 15 years has suggested that dogs are more intelligent than once thought.

“Dogs are more sophisticated than even the most dedicated dog lover might imagine,” Hare said.” Actually dogs, in many ways, solve problems really similarly to human children. And they’re more similar to human children than … apes.”

Frey has already raised $1 million dollars for Dognition in an angel round.

Linkage:

Check out Dognition here

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Charlotte Could Be Next City For Founder’s Institute

Founder’s Institute, the largest startup accelerator in the world, is looking for their next new location. Founder’s Institute has had success in the valley, Boulder, Los Angeles, Seattle, Washington DC and other major cities around the country.

Now, Founder’s Institute is testing the waters in Charlotte North Carolina.

Once a conservative banking center, Charlotte has become a major hub for innovation Amon cities in the south east.

Charlotte played host to the Democratic National Convention this summer, and with that they give entrepreneurs, entrepreneurial media and more a glimpse into their growing startup scene. On our trip there for the convention we got to work out of Packard Place, a 4 story building in Charlotte’s Uptown (what they call their downtown) that serves as the hub for innovation.

Founder’s Institute has opened up discussion about coming to Charlotte on their website here.

Founder’s Institute also plans to test the waters by hosting a handful of events in Charlottte, over the next month:

Startup Pitch Bootcamp Wednesday November 28th

Founder’s Institute Info Session Wednesday December 5th

Startup Ideation Bootcamp Wednesday December 12th

If you’re in Charlotte and want to weigh in on Founder’s Institue coming to Charlotte click here

Charlotte Serial Entrepreneur Unveils Soccer Startup Social Network KYCK

Mac Lackey and Ross Saldarini are serial entrepreneurs in Charlotte North Carolina, they’re also soccer enthusiasts. The pair have started several startups and even had a few exits. Their most notable exits were selling internetsoccer.com to a public European media company, and selling Mountain Khakis to Remington.

Now they’re back at it again, infusing their love of startups, social media and soccer into one new company called KYCK. KYCK is a social network, and community for soccer enthusiasts connecting them to each other and an abundance of great soccer related content.

Through a proprietary content delivery system that Lackey calls “media layers” they are able to offer even the most scrupulous of soccer fans the best possible experience through their own personal soccer focused dashboard.

While we’re all familiar with how popular soccer is overseas, a poll conducted by ESPN earlier this year showed that soccer has climbed to the second most popular sport in the United States behind football among those age 12-24 which is one of the most important demographic for professional sports.

(source: ESPN)

With the vast amount of soccer related content, pouring in from across the globe, and the increase in popularity for the sport, KYCK is poised to become the destination for soccer fans around the world.

We got a chance to talk with Lackey about soccer, KYCK and raising a startup in Charlotte, North Carolina. Check out the interview below:

Durham North Carolina Gets More Space For Startups

The Research Triangle in North Carolina, consisting of Raleigh, Durham and Chapel Hill has always been a hotbed for technology. Over the past few years, tech startups have started to spread like wildfire in the region. Now a new startup hub and accelerator in the American Tobacco Historic District of Durham is adding to that growth.

American Underground, will offer another 22,000 square feet of space for up to 50 new startups in the Research Triangle Region, according to wral.com. The space is formally called Underground@Main Street. 15 startups have already committed to moving into the space which will occupy 2 floors of the Self-Help Credit Union Building. They expect to open their doors in April.

The space is operated by Capitol Broadcasting which owns media holdings across the east coast including WRAL. Capitol Broadcasting has been supporting the regions startup and entrepreneurial community with investments and now this space. They also own the American Tobacco Historic District where the new space will be housed.

“The Underground is full with a growing wait list,” Adam Klein Chief Strategist for American Underground said to WRAL. “We see the strongest demand coming for smaller private offices, which is one of the reasons we are expanding to Main Street.”

“Capitol Broadcasting believes its success is tied to the success of the communities in which it operates,” he told WRAL News. “We see the growth of the startup community as essential to the development of a talented, creative workforce that will lead this region for the next 50 years. Our investment in the Underground allows CBC to nurture and support the transformative and disruptive technologies that will create a new and bold future for the Triangle.”

The Durham area alone has seen startups increase from 30 in 2010 to over 80 now. The new accelerator will allow Capitol Broadcasting and the leaders of the Durham startup community to better serve companies at their earliest stages.

Capitol Broadcasting isn’t alone in this endeavor. NC IDEA, the Self Help Credit Union. Research Triangle Foundation, and Bandwidth.com have all partnered with Capitol to open the new space. Bandwidth.com will be providing tenants of the space with internet.

Here are the startups committed to the space already:

ArchiveSocial, a social media archiving firm
Green Plus, which focuses on sustainable development
HaitiHub, an online learning site for Haitian Creole
iKlaro, a mobile marketing technology company
Impulsonic, a developer of sound simulation software
Mint Market, which focuses on local food purchasing for restaurants
Pluribus, which is developing security software for mobile payments
PlusDelta Technologies, a pharmacy technology company
Privateer Digital, a social media firm
SalesTags, a software developer for jobs and careers
Song Backer, a web-based venue for musicians
Sqord, which focuses on games and increased activity for children
StartupSpot, a company focused on helping startups find financing
SyncHear, which is developing technology to deliver audio to smartphones in environments such as bars and restaurants from TVs
Thryv, an online site to track and share fitness

Linkage:

Check out the American Underground here

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