Shake Up Your Site With A Complete Content Supercharge

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When it comes to creating content, you can often find yourself getting a little bit stuck. Whether you’re always running out of ideas, not reaching the traffic levels that you’d hoped, or can’t seem to engage with your audience, you may be in need of a little help. Sometimes, you don’t even know that you’re struggling until you read something like this and think, yes – that’s me! When that’s the case, you may even need to shake things up and go for a complete overhaul. But again, how do you know where to start?

It’s the nature of content to be interesting, entertaining, informative, educational, or even inspiring. When you find that your site’s content isn’t any of these things, you may need to regroup and get yourself back into a strong position once again. Whether you’re a writer and run a blog, or you’re an entrepreneur with a business site, the process is going to be largely the same. Because content is content; it needs to be engaging regardless of its purpose. So now’s the time to spice up your current content and start to head in an entirely new direction, and here’s how you’re going to do it.

Research

Read Anything & Everything

First of all, you’re really going to want to get your research in. This can often be the most important part of all. Because how are you to know where to improve, if you’re not able to find out what you should be doing. Looking at different content marketing ideas as Forbes.com tells us is just one avenue towards making this happen, but you can also read different marketing and business sites and blogs to find out some great ideas for taking your site to the next level.

See What The Industry Is Up To

But you’re also going to want to take a look at some of the sites in your particular industry too. Whether you have a blog or a business site, you should be looking at what your competitors are doing with their content, as well as other blogs and sites that are in the same niche as you. Here you will be able to see what you’re doing well, as well as where you need to improve, and even get some ideas for going forwards too.

Head To Social

Then, you’ve also got social media to scour too. Because you can often get some really great ideas from different social media platforms. In short, you need to be able to tackle your research from all kinds of different angles, and social media can often provide you with that final piece of the puzzle to pull things together.

Create

Generate Some Ideas

Okay, with your research complete (or enough for now anyway), you’re then going to want to get onto the actual creation side of the overhaul. And the first part of this is all about generating some ideas. Based on your research, your mind should be buzzing with different creative ideas you have for new content, as well as things like design and even features too. So, now, you need to get these ideas down on paper.

Spice Up Your Posts

Then, when it comes to creating some content, you’re going to want to think about making things a little more exciting. There are lots of different ways that you can spice up your content, but you’re definitely going to find that varying your post types can help too. Don’t always stick to long, lengthy posts. Go in with videos and fun imagery, even detailed infographics to make things more exciting too.

Focus On SEO

From here, you should also be sure that you’re putting enough emphasis on your SEO. If you really want your site or blog is sing, it needs to be optimized. But don’t panic, if you know nothing about SEO right now, you can learn all about it. With a few tweaks to the way you approach creating content, you’ll feel like a pro in no time.

Analyze

Analyze The Results

Then, you’re going to want to think about analyzing the results of your new efforts. Because putting content out there isn’t enough. You need to be ensuring that it works and actually engages with your audience. To do this, you need to be checking in with your site analytics on every post to see which are working and why, and which aren’t, and why.

And Your SEO

You should also think about doing this with your SEO. Again, you don’t have to panic. Because there are software services such as Botify.com that were created to specifically help you with this. You need to ensure that your SEO is not only working, but that it’s getting you the results you need, and to do that, you need to start analyzing it.

And, Finally, Your Social Too

The last area that you should look to analyze on a regular basis is your social media. Because if your want your content to be king, social plays an important part in it. Is your content shareable, or popular with your audience? You can use social to find out. So you need to get onto your platforms and look into the analytics to find out what’s working the best.

Optimize

Create New Content Based On The Results

From here, you then need to take all of that analysis that you’ve just done, and come up with some clear conclusions. The results are likely to show you what kinds of content works for you, and what doesn’t do so well. So you’re then going to be able to take this information to continue on creating new content. But this time, you should find that the content is much more of a hit.

Try New Things

As you start to move forwards with your new content, you’re also going to want to ensure that you start to try new things. Because sticking to the same old stuff is just one way to get yourself stuck in a rut again. So, to help you try out new things, you not give A/B or split testing a try? You could find out what ideas work best among your audience, to continue to optimize your content going forwards.

Ask The Audience

At this stage, you should also be asking your audience what they want. It’s easy to think that you should know what they want, but you’re only human – you can’t read minds. To find out what your readers want, you need to ask them. It’s what all successful businesses do. Because if you want your content to work, it has to be what they want.

Repeat

Re-Apply New Results

Then you’ll find that you get to the stage where you’re pretty much repeating the above processes. It’s the best way to ensure that your content stays relevant and really gets you the results you want, whether you’re a blog or a business. You should be researching, creating, analyzing, and optimizing over and over to ensure you’re putting out the best of the best.

Trial Trends

But, again, don’t be afraid to try new things. You should be thinking about the different ways to can apply new content marketing trends as sites such as Contentmarketinginstitute.com talk about, as you’re going forwards. Some might not work, but when something does, you’ll be glad you gave it a go.

Adapt To Industry Changes

And finally, you’re going to want to ensure that you move with the times. That’s why the idea of constantly repeating the steps is so important. The world of content is fast-paced, and what works for you now may not work for you in a few months time. So you need to use this repeated process to keep yourself ahead of any industry changes.

Why Physical Stores MUST Accept E-Payments

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It seems weird that a physical store has to accept credit cards, but the days of handling cash are over. Okay, so there people who still deal with cold, hard cash. But, these people are fewer and farther apart than ever before. It’s an irrefutable fact that the majority of customers use a thin piece of plastic to make payment. If your store isn’t on the bandwagon, there’s a healthy chance that it will miss out on lots of custom.

Below are four more reasons why stores have to accept e-payments in today’s day and age.

Flexibility

A business which doesn’t take credit cards forces customers to make a choice. The choice is simple: you can shop here, but you need to have cash in your pocket. Some people won’t mind this ultimatum because it won’t impact them whatsoever. But, the majority will bounce to a competitor because it makes their life harder. Consumers don’t want to bother ensuring they have pocketfuls of money before they hit the high street. Instead, customers see something they like and make a spur of the moment purchase. Without a card machine, it isn’t possible.

Competition

Even if you don’t agree with their methods, you have to be aware of how your rivals operate. Why? It’s because they may stumble on a technique which increases their market share. Simply put, more than three-quarters of your competitors will use paymentsprocessing.co to acquire a POS system. So, that means you have to mirror them or risk getting left behind in their dust. You might not think it’s an essential piece of equipment, but the figures say otherwise. Anyway, there is no harm in trying the material to see if it works. A point of sale machine isn’t expensive and is easy to resell.

Upselling

In short, to upsell is to offer extra products which customers didn’t plan on buying. It’s an excellent way to shift additional units because consumers tend to give in to temptation. However, they will only throw extra items into their basket if they have the means to pay. Say they just have enough cash to cover the essential things, they are immune to upselling. It isn’t because they are strong-willed but because you have limited their options. A credit card machine encourages regular sales and additional ones, too. The amount of money which the company can make from upselling is worth investing in a POS system.

Online

Accepting online transactions is the only way to run an eCommerce site. Frankly, it’s impossible to receive cash via the internet. Sure, you don’t have to set up a website, but the best companies have a digital presence. In fact, fourthsource.com says it’s vital in the modern day industry. Think of a site as a marketing tool which has the potential to move products and services. And, because it’s open 24/7, it’s a constant source of advertising and revenue. Without an online POS system, however, it’s pointless.

It seems strange to think that some stores don’t accept credit cards in 2017. However, they are organizations that haven’t made the switch, and it’s to their detriment.

Drive Online Sales By Doing This One Simple Thing

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The most radiant golden nugget of truth you can discover when learning to drive online sales is that the customer is always right. It’s old wisdom for sure, but that doesn’t mean that it’s not still valid. In fact, being customer focused is the single most important way you can increase your sales and profits. Of course, to be successful, you have to learn to apply this concept to each different area of your businesses. Read the post below to find out how.

Product

To drive online sales, you must have a great and innovative product, and it may be that you are a business genius of your time. The next Branson, Gates, or Jobs, but that doesn’t mean that every product idea that your brain farts out is golden. In fact, good products are rarely devised on the first go. They take development, research, and above all a willingness to listen to what customers actually want.

OK, I know Jobs is famous for saying that he designed things that people didn’t even know they wanted yet, but really all that means is that he took the less overt clues. Then developed them into a product that filled a need.

So, do you market research, get reviews, get tests done and see how people really feel about your product. After all, it is those guys that will be putting their hands in their pocket to pay for them. So they definitely need to be your first and last though when coming up with your design.  

Website

Websites are important for driving online sales, no shock there, but is super surprising is that so many people in online sales don’t really know why. They get that you have to have a virtual shop front to display your product and give customers a chance to make a purchase. However, they often remain are unaware of all of the other sales driving benefits that a great website brings to the table.

Benefits like extended customer reach allowing clients to purchase anywhere, at any time. As well as the ability to track customer habits with analytics. Something that enables you the seller to customize their experience to improve it.

A good website will also help you establish that trust relationship with your customers, especially if it’s user-friendly, reliable, and attractive. This is why many business looking for online sales, research the best website builder to use for their needs, thoroughly beforehand. Enabling them to achieve an effective and customer friendly site that looks good on the customer-facing side, helps to drive sales, and is also easy to manage on the content management side of things too.

Marketing content

Something else that is going to fall flat on its face, and drive no sales if not totally focused on your customers is your marketing. Regarding content, the focus should not be on what your company is comfortable producing, but what it is that your customers want.

After all the point of marketing content is to get your brand, and product front of the customer is a positive way. That means if your demographic isn’t responding to video, try podcasts, or if they don’t like articles much, go for infographics instead.

Luckily there is such a huge range of content types that you can use. Just make sure that you make it a priority to identify and then create the ones that your customers respond best to. As it is these that will drive the most sales.

Payments

What is a transaction? It’s when you a company sells a product (or service) to a member the public, and they pay you for it. Without the payment, you are just giving stuff away, and while that is a most noble act. It’s not going to make you much of a profit, or stop that little vein on the side of your CEO’s head from popping out in your next sales meeting. That means payment is significant and not just because it’s what you want to receive but also as it can make or break the customer’s decision on whether to go ahead with the purchase or not.

It’s all about choosing the right payment method to offer. Otherwise, you risk them not wanting to make the effort to put in their credit card details. Having to fill in all those annoying forms that have terrible habit flashing up red and saying you have made an error. When you quite clearly haven’t! No one can be bothered with this. So to help drive sale make the payment part of the transaction as easy as possible.

That means offering a payment option that is popular like PayPal, so it’s easy for your customer to click through. Yes, you will always need to have the credit card option as well, but quick-pay is what people will plump for, given a choice, and you can exploit this minimize the time your customers have to reconsider their purchase. So, closing as many sales as possible.

Delivery

People don’t like missing their packages or having to take a day off work to wait in for the delivery men. They also don’t like to have to wait five weeks for something that they want right now. In fact, this is something that can stop them purchasing altogether. Driving them to look for another vendor that can offer the product in a shorter space of time.

That is why it’s vital that you make sure your delivery process is set up to benefit your customers and not just your company. That means offering a date selection service so customers can ensure that they will be in. It also means offering tracking services, so customers can see when to expect their package. As well as being able to change the delivery options by text or email if they are unexpectedly not going to be there to receive it.

Expedited delivery is something that customers just expect now too and for a reasonable price. Thanks, Amazon Prime! So be careful to include all these focused customer elements in your delivery service to drive the most sales of your product.

Returns

They say to err is human and to forgive divine, but as most of your clients are likely to be the former you had better watch out! As they may decide that they erred when making their purchase from you, and want to return it.

This is problematic for online businesses because it can cost money to have the product picked up, checked and re-entered into stock. As well as the admin costs for refund that needs issuing. However, it is worth factoring these things into your prices in the first place, because offering returns, free ones if possible, is actually a great way to drive online sales.

This is because buying things online is a lot different than going into a shop and making a purchase. You are relying on pictures and a description to help you make your choice, without ever having seen the product in real life. That means it could well be the wrong, shape, color, size when it does arrive, and if you can’t return said item you are now the proud owner of something that is totally useless and has cost you money.

This is something that can stop people making online purchases, although by offering free returns, you can remove this block. As customers feel reassured that even if it does turn out to be not quite right, they will not be out of pocket. Something that also helps to drive more online sales.

Online Advantages You Can’t Let Your Competitors Have Over You

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Everyone and anyone running a successful business today will tell you how important it is to get yours online. Without that website presence, you might as well be invisible to hundreds and thousands, if not millions, of potential customers. But it’s not enough to get online anymore. You have to keep up. These are a few of the advantages that your competitors might already have over you if you’re not careful.

The race to the top

Google has been a giant since the earliest stage of the internet, but there are few who could have guessed it was so important to having a successful online marketing presence. As https://www.entrepreneur.com/article/224785 states, however, your competitors may already be
doing everything they can to make sure they’re as close to the top of relevant Google searches as possible When most people look online for a service, search engines are exactly where they start. SEO is your means of grabbing their attention first. Having first place makes you not only a more convenient trust. It’s also how many consumers measure trustworthiness. Google is a business authority now, so make friends with it.

The other internet

Mobile phones on the internet haven’t been a new thing for over a decade, but that doesn’t mean that it’s not worth keeping up with. As many people browse and even do business on mobile devices as they do on laptops and desktops. What’s more, your regular internet presence might not be enough for mobile devices, either. Sites have to be made specifically responsive to smaller screens for one. You also have to consider the different ways that people use smartphones compared to computers. For one, social media has a much more powerful presence for smartphone users, just another reason you can’t half-bake your presence there.

Their own platform

There is a way to steal the show and deliver more value directly to your customer without having to share space with your competition, too. As http://www.androidguys.com/2017/09/12/ditch-the-coupons-try-the-dealdash-android-app/ shows, creating your own app can lead to brand new levels of success and an entirely new revenue stream. Whether it’s a new ecommerce store, an omnichannel to work with your physical store, or just a way to offer quotes and support, it’s another way to create a fully branded space, often with more flexibility and function in design than a website.

Find your king

As big of a multimedia engine that the internet is and the breadth of experiences that it offers, it’s simple content marketing that still reigns as king. If your business doesn’t already have one, start a content creation process. Offer tips, news, or just interesting insights that your audience is likely to not only enjoy but share. Even if it isn’t directly promoting your services, it gets the brand spread around and, more importantly, it makes it a trusted authority.

Online marketing isn’t something that you can get started and then drop. It’s a constantly moving side of the business, one that requires you to keep up with it. Fail to do so, and it could be as if you never took the business online to begin with.