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EXCLUSIVE: Los Angeles: 23 Year Old Woman Launches Smartzer, A Startup That Will Change Video Forever

smartzer, tv, kevin harrington, Karoline Gross, Nibletz

23 Year Old Karoline Gross Is The Founder Of The New Video Platform Smartzer (photo: K. Gross)

This story has wow written all over it and Nibletz, the voice of startups everywhere else has it first.

With all the innovation in video in the past few years we knew it was a matter of time before someone, some company or some startup would find a way to hot link or link map products in videos, like product placements, to actually make them clickable and then purchasable. We didn’t know it would be a 23 year old woman from Los Angeles that would do it. That’s exactly what Karoline Gross and her startup Smartzer are doing.

Imagine watching a movie or an episode of one of your favorite shows and seeing an iPad or some cool new iPad charging cradle you haven’t seen before. When the Smartzer officially launches this fall, and the video content is Smartzer enabled you will be able to click that iPad or iPad charger and see more in-depth information about the product or purchase it. This is what people like Kevin Harrington, CEO of “As Seen On TV” has been dreaming about.

When the technology launches producers will have to integrate the Smartzer system into their videos in order for it to work, but with the progress Gross has made so far, and the fact that she’s in Los Angeles meeting with studio executives all the time, it won’t be too long until we see this technology on the big three networks. You will be able to use your smartphone to watch tv and interact with tv for more than just checking in and redeeming deals, you’ll be able to click, look and buy.

You like the jacket Ryan Seacrest is wearing on Idol, click, look, buy. You like the dress your favorite star is wearing on the red carpet, click, look buy. What about that song in Glee, click, look, buy. Yes we knew it was coming and Smartzer is setting the pace.

We got a chance to catch up with the busy 23 year old entrepreneur and here’s what she had to tell Nibletz about herself and her amazing startup:

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Charlotte Startup: Rawporter Talks About What DEMO Was Like

Our good friends Kevin and Rob at Rawporter were among the startups that presented at DEMO last week in Santa Clara. We reached out to many of the startups that were coming from “Everywhere Else” to DEMO to talk to them about their experience and what it is they were doing.

Rawporter is an app and service (Service as an app) that allows everyday people with smartphones to take pictures and videos, upload them to the rawporter site and then get paid for providing “man on the street” coverage to news outlets across the country, and the world. It’s also a great service for bloggers to source video that they might not otherwise be able to cover.

“Now anyone who needs custom video and photo content can request it from our users who might already be in the right place at the right time. In exchange for responding to assignments, our Rawporters get the compensation and credit they deserve simply for putting their smartphone to work.” Kevin Davis, co-founder of Rawporter told Nibletz.com

So we wanted to find out why, with all the startup competitions across the country, did Rawporter choose DEMO?

“We knew DEMO was a tremendous platform to launch a new business, but since we’re still bootstrapping, we weren’t sure if we could afford the exhibition fee. Luckily, they offered us a scholarship and that made it a very easy decision. The DEMO team was incredibly helpful and we can’t thank them enough for the experience and exposure that Rawporter received at the event.”

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Denver Startup: Forkly Giving Foodspotting & Nosh A Run For The Money

Forkly is of course a food based mobile app. It’s the brain child of Brightkite alumni Brady Becker and Martin May, so they went into Forkly seasoned startup founders. Back in September 2010 Becker and May left Brightkite. As TechCrunch reported at the time they left a farewell note at Brightkite and rumors started surfacing that they were starting something called Forkly.

Forkly was in stealth mode. Back then there was just a splash page that said “We are Forkly”.

A year later Forkly was revealed. Forkly was a food and restaurant discovery engine of sorts. By the time Forkly launched last summer the food recommendation app space was filling up. The two most well known competitors are FoodSpotting and Nosh. Foodspotting is more visual while Nosh uses both ratings and photos. Forkly does both.

Some tech pundits weren’t too sure about Forkly. Becker and May were experienced at startups but Brightkite, a location based discovery app, was a little too early on the scene. The fear with Forkly was that it may have been too late. That didn’t prove to be the case.

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Toronto Startup: Quimby Technolgies Creates Self Destructing Mobile Messaging

Have you ever been in a relationship and maybe sent a naughty message or two, possibly with a picture? Did you live to regret that message when you broke up with that person? Now we’re not talking about kids or teenagers and sexting here, real adults do this kind of thing, especially those that travel a lot. Maybe you had a really rip roaring night at the club and sent a bunch of photos to your posse, perhaps you wanted them to live the moment with you, but not on Monday morning back at the office. What about this, have you ever had an idea you may have wanted to share with some somewhat trusted colleagues, but just enough so they could grasp the idea, not steal it down the road?

If you’ve ever found yourself in one of those scenarios or millions of other similar types of situations than you’d be happy to know that Heather Burns and her Quimby Technologies, a Toronto Startup, has created a self destructing messaging platform. Burns teamed up with Alkarrim (Alex) Nasser of BNotions, to create Quimby Technologies and Quimby the self destructing messenger app.

Now Burns is pretty sharp, she is well aware that there are some people who are going to shout out at the rooftops why this is a bad idea. The same kind of people that can’t get over the fact that Craigslist or Zaarly exist, and in our exclusive interview we asked her about just those types.

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NY Startup GiddyUp Launches Social Mobile App For Short Term Planning

GiddyUp Co-Founder Elliott Goldwater asks a very relevant question these days, of the last 10 social apps that you downloaded how many do you still use right now. So I did an inventory. I’ve downloaded 36 apps that fit in the social mobile space. Here are the ones that I still use, at least in some kind of moderation: Hootsuite (all the time), Facebook (all the time), Instagram (quite frequently), Path (moderately), Pinterest (minimally), Sonar (moderately), Glancee (moderately), Trover (a little more than moderately). I’ve dumped countless others including Highlight.

So why bother with another social mobile app. Well as Goldwater points out, Giddy Up is a social mobile app in the truest form. The app allows you to plan and attend events and then communicate through the app using your actual friends regular contact info, novel huh.

Event hosts must sign up for Giddy Up however their friends don’t have to. While Giddy Up has integration with Facebook, and Twitter (with Privacy Controls) the foundation for the event is built upon actual contacts in your contact list. The user creates an RSVPable event.

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New York Startup: Wendr Wins $25,000 Partnership With AB InBev For Mobile App Idea

(photo: adage.com)

Wendr is a new mobile social app that launched in February at the onset of Social Media week in New York. It has many of the same characteristics of the Ft.Lauderdale startup we profiled yesterday called MyNyte. In trying out both apps MyNyte has a more personal feeling to it. However Wendr is hoping to lend their technology to AB InBev (Anheiser Busch) the makers of Budweiser.

The two month old startup won a $25,000 partnership with the beverage giant in Manhattan Wednesday as part of Ad Age’s Digital Conference. The hackathon was called “Brand Hack” and the wet behind the ears CEO Sam Zises blew away the competition, not necessarily with the app itself but with his total package.

Ad Age’s Jason DelRay report that not only did Zises bring his customized app called “Buds By Budweiser” but he engaged the crowd at one point doing a wardrobe change on stage from his Wendr hat to a hat that was already emblazoned with a “Buds By Budweiser” logo. This is the kind of thing that gets investors and contest judges engaged with the people presenting as much as the idea itself. A point echoed by Fubu founder and ABC Shark Tank Shark Daymond John in a recent Google+ Hangout Townhall meeting with high school students studying business.

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Kansas Startup Front Flip Takes Their Virtual Scratch Card Platform National

In Overland Park Kansas, home to Sprint, a new startup called Front Flip has been trying out a new and fun way of engaging customers and increasing loyalty in Kansas, Chicago, Columbia, Dallas, Houston, Los Angeles, Miami, Minneapolis, New York, Orlando, Phoenix, Philadelphia, San Antonio, and St. Louis. As we’ve reported with startups like Lokalty and FreebeeCards the loyalty, rewards and engagement space is heating up big time right now. Part of the reason is because local merchants are becoming tired of killing their margins with daily deals sites that only attract a customer one time, and that one time is typically at a loss.

That’s one of the reasons why Front Flip co-founder and CEO Sean Beckner created Front Flip.

“The market is ready for a change. Daily deal programs aren’t building customer engagement or rewarding loyalty — in fact, they have rather the opposite effect,” Beckner said in a release. “Front Flip’s mission is to help businesses engage with their customers in a fun and exciting way both inside and outside the store by increasing understanding and building customer loyalty.”

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3 Fort Lauderdale Entrepreneurs Launch MyNyte A Mobile Nightlife Social Startup

Three young entrepreneurs in Ft. Lauderdale have teamed up to launch an innovative new social mobile startup called MyNyte. The focus is to answer the question “What are you doing tonight” and then team up with your like-minded friends to do the same thing. Essentially, the app helps eliminate the hours of planning, phone tag, text tag, email tag, voicemail tag and any other kind of tag you can play as you plan your evening.

This app is pretty hot, how hot? Well Tyrese for one has been tweeting about it. MyNyte’s co-founder Jimmy Caylor says that Tyrese isn’t the only celebrity that’s checked out the app. A social mobile startup like this could not have picked a better market to introduce itself in as south Florida. We all know that Miami, South Beach and Fort Lauderdale are the hubs for night-time entertainment.

The three guys that founded MyNyte are no strangers to nightlife and the partying scene. Through their own personal experiences and the experiences of their friends they’ve made sure that MyNyte has everything taken care of.

Planning your night- MyNyte helps you scout the perfect places. Whether you’re looking for an upscale night of martinis, cocktails and lounging or you’re looking for the hottest clubs with the best people MyNyte uses your profile to match you up with the action.

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Denver Startup: Closely Gives Small Businesses A Competitive Edge With Perch Dashboard

As a small business owner how do you keep track of what your closest competitors are doing? Do you wear blinders and pretend they aren’t there? Do you shop at competitor locations to see what they’re doing? Do you plant spies? Do you set up Google alerts?

While some of these things (except wearing blinders), may seem effective, they all involve time and most small business owners don’t have that. Luckily there is a Denver based startup called Closely that is looking to simplify the monitoring of your competitors in one easy to use dashboard they’re calling Perch.

Perch is currently in a closed beta. The founders at Closely are hoping that Perch will give local merchants a snapshot of competitors marketing activities and help merchants build ideas of how to respond.

“We found that the majority of businesses don’t quite yet understand the level of activity surrounding them,” Closely CEO Perry Evans told Street Fight in an email. “As the application that they learn to rely on for daily tracking and watching, we’re in a front row position for helping them participate.”

Evans, started his career in technology as head of the Mapquest publisher group so he’s very familiar with the benefits of LBS, group deals and the other technologies that are preying and benefiting local merchants.

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Leesburg VA Based Startup: Time Razor Promises You’ll Never Miss Out

Time Razor, a Leesburg VA based startup just recently took their project out of stealth mode. The company is venture backed and puts a new spin on events, and time management. TimeRazor was founded by Barry White (no relation to the R&B singer), who has a mixed background mostly in real estate development. However in the hustle bustle world of the DC suburbs we’re sure a developer knows a thing or two about time management.

What TimeRazor ultimately does is cut out the noise from other similar event recommendation apps. Through their proprietary software and algorithms TimeRazor combs through over 300,000 events a day and serves up suggestions and updates for events that the user would actually like to attend. They call this technology the “distillery”.

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Groupon Goes MIA From iTunes

Business Insider is reporting that the consumer version of Groupon has gone MIA on the iTunes store. While checking, the merchant version is still their however, the one users use isn’t. This while doesn’t make sense to some, actually does. Apple wants a cut from everything being used on their ecosystem. They built it, they should. However, Groupon while selling to customers directly on their website, or via the emails they sent out, unless have an understanding with Apple to give a kickback, are breaking the TOS.

For three separate editors on different computers and different networks, a search for “Groupon” brings up one app from Groupon LLC, but it’s the one for merchants, not the consumer-facing Groupon app.

Below is a screen shot of it missing the from iTunes store which Business Insider provided.

Chicago Startup: iFindit Takes On Real Social Discovery

We’ve heard about hundreds of social discovery apps. You’re familiar with the type, punch in your account info for Foursquare, Twitter or Facebook and find people near you. That’s what we are used to when it comes to “social discovery”. Well there’s a relatively new startup out of Chicago that helps users connect with real their real “social” environment.

We’re not talking about finding new people who share the same interests as you. We’re talking about things like food, shelter and medical care.

Here’s how the founders of iFindit describe themselves on their web page:

The application aims to assist social workers, case managers, providers and residents. iFindit was built to serve Chicagoans by providing quick information regarding access to food, shelter and medical care in their area.

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Philly Startup: Lokalty Combines Local Loyalty Reward Cards With The Power Of One

Three University of Pennsylvania graduates, Balu Chandrasekaran, Philip Tribe and Bipen Sasi created a startup last October that puts an entire new spin on recommendation, reward and loyalty at the retail level. We’ve often suggested that the recommendation/reward space is going to become hotter than daily deals as merchants focus on retaining and growing their customer base through loyalty. While Lokalty is only available in Philadelphia at the moment, these three entrepreneurs get that.

According to their website Lokalty was born in February 2011 out of an idea that the three had at a Rittenhouse gym. They started working on the project seven months ago and went live just five months ago. As we suggested above, they were growing tired of daily deals and wanted to find something more effective for both the merchant and the customer.

The idea behind Lokalty has been tricky as Chandrasekaran told FlyingKitemedia:

“Growing the company has been tricky”, says Chandrasekaran, who says he and his partners have taken on a difficult task, marketing to businesses and consumers at the same time. “It’s the classic chicken and egg problem.” While Lokalty means marketing for retailers, “most small business owners would rather hear sales pitches that address the cost side instead of the revenue side.”

After the trio gets over this hurdle, the benefits to a platform like Lokalty are easy to see. A customer in the Lokalty program, like may of us, has a key ring full of rewards cards. With Lokalty you get one card for all the network merchants. Lokalty makes it so if you buy enough coffee from Elixr you can get free bagels from Spread Bagelry . You can use points from one merchant in the network with any other merchant in the network. So not only is the Lokalty program encouraging repeat business at one merchant, but they’re encouraging discovery and repeat business at all the other merchants in the network as well.

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Massachusetts Startup: 7 Lunches Brings Lunch Specials Right To Your Email Or Phone

The daily deals space is blowing up like crazy. Other than social discovery apps, daily deals has to be the hottest app platform out there right now. It’s getting crowded, but every once in a while something different comes along in the daily deals space worth mentioning.

7 Lunches is one of those things. With the hustle and bustle lives we all live these days, the cost conscious business professional doesn’t have time to comb through lunch specials on restaurant websites. They also don’t have the time to cruise down to their local hot spot to just “see” if there is a good special. We need to know the specials and we need to know them now.

That’s how co-founder and co-creator of 7 lunches, Ryan Maturski came up with the idea for 7 lunches. He was eating in a local sub shop in North Adams, MA and he told the owner that he should send his daily lunch specials out via email. Voila. Marturski and co-founder Jeff Lee set out to do just that, not just with the sub shop but with every restaurant that they could get to participate.

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