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Dead Tags Can Hurt Your Startup, ObservePoint Can Help

The general consensus among website analytics experts is that 20% of tags on most websites for companies big and small are tagged incorrectly.

Provo, Utah startup ObservePoint has found that this discrepancy can amount to big losses for companies dependent on web traffic. The newest trend in web analytics companies are those that are doing “tag auditing”. ObservePoint is one of those companies.

In a recent case study, ObservePoint found that they’ve been able to increase the amount a site can sell ad and banner space for by 100% simply because the traffic site owners are reporting is actually lower as a result of tag “mis-firings”.

The same can be true for the other end of the spectrum as well. In some cases they’ve seen sites with up to 37% inflation because there are multiple instances of the same tag on a page that fire and then traffic numbers are inflated.

As mobile and web advertising continues to increase ten-fold, media buyers are desperately looking for the most accurate traffic. To find that, there is a need to look past traditional SEO and directly to tag auditing, which is where ObservePoint comes in.

ObservePoint founders Rob Seolas and John Pestana both come from solid web traffic and analytics backgrounds. Seolas was the co-founder of iLead Media an internet sales lead generation startup that was acquired by Think Partnership in 2005. Pestana was co-founder at Omniture which was acquired by Adobe in 2009.

Now they’ve put their collective smarts together to help companies optimize not just their sites but right down to the tags.

We got a chance to talk with ObsevePoint. Check out the rest of the interview below.

What does your company do?

ObservePoint keeps tag and web analytic data honest by going through a site and auditing each page’s tags to verify whether or not they are firing and reporting accurate data

Who are the founders, and what are their backgrounds

When starting ObservePoint both founders Rob Seolas and John Pestana set out to solve the problem of correcting the accuracy in online marketing and web analytics data. Each founder had a solid background in understanding how companies measure web traffic and produce web leads.

Where are you based?

ObservePoint is located in the Silicon Slopes, or more officially Provo, Utah.

What’s the startup scene like where you are based?

Provo is a city about an hour south of Salt Lake City, which has a vibrant start-up community. It was been named to a number of business lists as a top place to start a business. Forbes named it at the No. 1 place for business and careers.

Provo’s technology and start-up pedigree runs deep and many of the area’s tech startups can be linked to Novell and WordPerfect. Since the Novell and WordPerfect days the Silicon Slopes – a name coined by John’s previous partner and Omniture co-founder, Josh James– there have been hundreds of tech companies that have launched and gone on to be acquired by bigger out-of-state companies or private equity. In the past six years that list includes Altiris (by Symantec for $800M), Omniture (by Adobe for $1.2B), Ancestry.com (by Permira Funds for $1.6B), Vivint (by Blackstone Group for $2B), among others.

In addition to the acquisitions, Angels and VCs have been active and investing heavily in Provo-area companies like Qualtrics ($70M), InsideSales.com ($35M), and Domo ($125M) to name a few. Other non-Utah-based companies like eBay, Adobe, HP and American Express have established significant presences in the area.

Add the fact that Google Fiber recently chose Provo, and it’s been a pretty good year for the region.

What problem do you solve?

Most web analysts know that their analytics data is dirty, but they either don’t know how to detect and clean it up or they know they and their superiors have come to expect it and sweep it under the rug.

A major hurdle is the thousands of hours it would take to go through each page to check AND test each tag to make sure it is firing correctly. At least that’s how it was before ObservePoint came around. What we’ve found is that on average, websites have a 20 percent error rate in their web analytics data due to tagging problems.

When we tell a web analyst they show us the tags and proudly state that the tags are there. However, they don’t really know whether the tag is firing and reporting the data accurately. In addition to tags not being present or firing on the page we have found that some sites have a huge inflation rate because of tag duplication on one page and each of them report that as unique traffic. This inaccurate data is troublesome because companies are basing major decisions on this information.

ObservePoint automates the auditing for all the tags on a website. We run a thorough scan of the site and test each tag to make sure it is firing. After that we present reports of the pages that have problems so they know what they need to fix.

Why now?

The idea and the development and testing of the technology started in 2007. However, we believed that the issue would become more prominent in the next few years and that foresight is paying off because companies are starting to realize that they can’t continue to make decisions based on bad data.

Also, the tag management space has shone a bright light on the headache that is managing each tag. Companies are starting to add a tag management platform, but that can create a false sense of security when it comes to data quality. Really, tag management platforms need to be audited the same way an analytics tag does to ensure that data is collected correctly.

We are called into a lot of new tag management implementations to audit them and companies are shocked when they find that the tag management system hasn’t solved their data quality issues.

What are some of the milestones your startup has already reached?

Besides having record revenue years, one of our major milestones happened earlier this year when we were invited into Adobe’s Enterprise Solution Partner Program. That was a big step and one that John and Rob hoped would happen since the beginning.

What are your next milestones?

On the technology front, we’re working on adding the #1 requested capability – that is to audit tags that fire on click. (Currently, only page-load tags are catalogued.) This requires some major back-end technology changes, and that will add a new and improved user interface, better performance, comparison to historical data, and a slew of other features.

We recently passed a milestone of no longer thinking of ourselves as being in start-up mode as we are in growth mode. We’ve been taking on clients for about two years, but our technology is already much more mature than that. We’re well ahead of everyone else in terms of understanding tagging issues and as such, we are now taking on customers at our fastest pace ever and we don’t expect that to slow down for the foreseeable future

Where can people find out more? Any social media links you want to share?

All our information is on our website: www.observepoint.com. Also, we have a free Chrome plug-in tool that we’ve developed that allows Web analysts and QA people to see the tags on their site right inside the browser. It can be found on our website –http://www.observepoint.com/debugger

People can also learn more through our social media sites: Facebook, Twitter, and LinkedIn.

How LaunchHouse Redefines Social Networking

Todd Goldstein (l) and Dar Caldwell (r), co-founders of LaunchHouse

Like many of today’s adults who are past the traditional college roommate stage of their lives, Mitch Turck shares a house with others who are saving money by living together. But unlike those who have cobbled new housing arrangements out of financial stresses, Turck was one of 19 applicants for nine available spaces in two homes. Previously based in Pittsburgh, the entrepreneur researched accelerator programs, applied for this unique startup “neighborhood,” then picked up and moved in August….to Cleveland.

The city commonly known as the “Mistake by the Lake,” Cleveland might be the punchline of many jokes. For entrepreneurs looking for a cost-efficient and supportive base from which to grow a startup, however, this Midwestern location offers some seriously kick-ass perks. A lot of those benefits are thanks to LaunchHouse (http://launchhouse.com), a startup accelerator that came on the scene in 2008. Home to more than 200 companies through its co-working office program, LaunchHouse added two actual houses to its leasing options in April. Located just around the corner from its 23,000 square-foot main facility, the two residences are filled with entrepreneurs like Turck. They come from a variety of locales, two from as far away as China.

“Why would anyone ever move to Cleveland?”

The question is posed, and promptly answered, by Todd Goldstein, Chief Executive Officer of LaunchHouse. Along with co-founder Dar Caldwell, Goldstein has been at the front lines of creating this tight-knit startup community.

“This is bringing interest from all over the world,” says Goldstein. “Only 30 percent of the applicants for the housing were from the northeast Ohio region. We’re here in Cleveland asking what early-stage entrepreneurs need. They need social, cultural, and educational support. They need an ecosystem.”

And what an ecosystem it is. Entrepreneurs who reside in the two houses and those who use the co-working spaces at LaunchHouse enjoy more than just hot coffee. There’s the expected: whiteboards, first-come-first-serve desks, private offices, copiers, conference rooms. And there’s the decidedly unexpected: a gigantic open production space housing enterprises ranging from landscapers and agricultural suppliers to videographers and fashion designers; hens housed in the parking lot; a puppy following Caldwell as he gives a tour; 3-D printers; Gigabit broadband with super-fast Internet access.

In-house eggs + Gigabit connectivity = LaunchHouse ecosystem

What? The same space that has in-house fresh eggs also boasts connectivity rivaling that of Google Fiber’s Kansas City Startup Village. LaunchHouse partnered earlier this year with OneCommunity (http://onecommunity.org), a nonprofit established in 2003 that owns and operates a high-speed all-fiber network spanning 24 counties and over 2,000 miles in northeast Ohio. Experienced at providing data service for more than 2,300 public institutions, OneCommunity first worked with LaunchHouse to bring the high-speed Internet to the 23,000 square feet of co-working space. The two enterprises turned the corner, literally and figuratively, when they partnered to extend the service to the two LaunchHouse entrepreneurs’ residences which are located on a quiet side street just off the busy commercial setting of the accelerator’s Lee Road location. Think of it as northeast Ohio’s first “fiberhood.”

While the high-speed connectivity is certainly a draw for those who want to live in an entrepreneur house or pay as little as $125 per month for 24/7 access to the co-working space, it’s the social connectivity fostered by LaunchHouse’s leadership that really makes it work as a startup accelerator. For instance, Caldwell, Goldstein and the five partners they’ve added to the LaunchHouse team since 2008 host 20-25 MeetUp groups per month. There is always something going on at LaunchHouse.

“They’re all encouraged to use the space for free,” says Caldwell. “We have hackerthons here, workshops, our ‘Whiteboard Wednesdays’ when we brainstorm ideas. It’s an open community.”

Social, social, social: the startup’s version of real estate’s “location, location, location”

For Jeremy Handel, managing partner of Handelabra Studio and Handelabra Games (http://handelabra.com), the openness at LaunchHouse benefits his creativity – and his business. The videogame developer took the much-worn path tread by many entrepreneurs: from attic office to coffeehouse office to traditional office. That last one, with its traditional rents, proved too expensive; Handel moved to LaunchHouse about one year ago and became one of their portfolio companies. (LaunchHouse invests in selected startups).

“Initially, I moved here because it’s cheaper,” says Handel. “But the number one selling point is the social. I get up and walk around, talk with people to see what’s going on. It’s the first place that has felt collaborative. Here, an idea shared is grown, not stolen.”

And Turck, who is growing his Vendalize (http://vendalize.com) local search tag startup both in the entrepreneur house and in the co-working space, agrees. “In an office by yourself, you have to motivate yourself. When you’re socializing with others, the pace is faster. It’s easier to work harder.”

Juli Kaylor Gray has covered traditional business topics, as well as offbeat fare ranging from lenticular art exhibits to the “wedding-on-a-hike minister,” in her ten years as a freelance writer and magazine editor. Based in Cleveland, Ohio, she’s a focused Tweep at @QuirkyCleveland and a distracted blogger at http://quirkycleveland.com/.

Tackk Wants to Prove Tech Can Be Done Anywhere

Crain’s Cleveland Business Journal is reporting that Cleveland-based Tackk recently received $1.2 million dollars in a funding round led by ff Venture Capital out of New York. The 1-year-old startup helps users create simple web pages, a la Tumblr. In fact, Tumblr-size success is the exact mark they’re shooting for.

“We invest in companies where we think they can change the behavior of millions of people. I can see absolutely no reason why you can’t have millions of people using this,” John Frankel of ff Venture Capital told the Cleveland Business Journal.

“Ridiculously simple creation + sharing,” it says on the Tackk homepage. And, it is just that simple. The homepage allows you to drag and drop pictures, edit text, and play with colors, fonts, and backgrounds without even creating an account. (Registration is required if you want your Tackk up longer than a week.) The Tackkboard allows you browse Tackks on a variety of topics, and you can like and share your favorites.

Despite the comparisons to Tumblr, Tackk isn’t necessarily seeking to become a huge social network. CEO Christopher Celeste told TechCrunch’s Anthony Ha that they were more interested in helping people create and tag content, then push it out through whatever social media or physical way they desire.

The recent seed round will be used build out a mobile platform and make it easier to browse Tackks.

According to the Business Journal, investors suggested the team move to New York to complete the next stage of development. The team said no way, and they are now building what they hope is the next great content creation tool right at home in Cleveland.

As the voice of startups everywhere else, we at Nibletz think that’s a great decision, but it’s not one that every company makes. I asked Eric Bockmuller why he would want to stay in Cleveland, when all the money is telling him to move.

Our founding team was born and raised in Cleveland, we have a connection with the city that I think only fellow Clevelanders understand. We see an opportunity to create something special that typically doesn’t happen here. We know it may be more of a challenge, but we understand that we’re not just building a great Cleveland company. We’re building a great company that lives in Cleveland but impacts the whole world.

The second part of his answer was surprising: talent.

Many startups tell us it is hard to recruit good talent outside of Silicon Valley, but Bockmuller doesn’t see it that way. With tons of talented students graduating from the universities in and around Cleveland, the Tackk team is seeing many who are willing to stay at home and build the next great tech company.

Bockmuller also acknowledges that there will be challenges. Without success stories going before them, they have fewer mentors and examples than you find in the Valley. It’s also more time consuming to meet with investors when that meeting involves a flight. But Bockmuller is an entrepreneurs and has a cheerful answer for these challenges:

There will always be the questions around talent, money and scalability being based in Cleveland and we believe the opportunity to overcome those questions is now with Tackk…it only takes one to change a region.

Go check out Tackk and keep up with them on Twitter.

An Online Fashionista Learns Business At #EECincinnati

protectyourpumps

A few weeks back I literally stumbled across a web post about an upcoming conference called Everywhere Else. The event was to be held in Cincinnati and was geared towards start ups located in the Midwest, with a focus on connecting entrepreneurs with investors. I wasn’t necessarily looking for an investor for our company. However, I decided to register and attend. Cincinnati is only a 6 hour drive from Milwaukee and figured I might learn something and meet some cool people. I’m glad I took the road trip, because I was able to do both!

In 2011, I started a company called www.protectyourpumps.com. I consider myself to be a legitimate “shoe addict” with a shoe collection that is about 80% high heels. I believe women feel the most beautiful, confident and alive when wearing shoes they love. Like most ladies, I didn’t mind spending a good chunk of change on quality shoes, however it was frustrating when they became damaged quickly. For that reason, I started a business to sell protective items for ladies footwear, allowing them to step out in confidence.

It’s no secret the major fashion hubs in America are in Los Angeles and New York, so I often travel to attend various fashion events. Attending Everywhere Else Cincinnati was a bit out of the box for me as it was not at all fashion related. In attending this conference I learned business is a lot like music. Listening to only one genre of music can be quite boring and in doing so, you miss out on a lot of good tunes. The same applies to business. As entrepreneurs we are all on similar journeys. It’s great to mix it up sometimes and learn from someone in another industry.

The presentations at Everywhere Else Cincinnati were jammed packed with useful information. Here are my top 5 takeaways, which I plan to use help grow Protect Your Pumps.

1.) Dear Countermined, Please go away! Prior to this conference I honestly had not heard of Andrew Warner or Mixergy. (I know shame on me) However, I left feeling very inspired by him and the journey he is on. He gave a great presentation on your true mind (true,useful and wanted thoughts) vs countermined (not true, not useful and not wanted thoughts). I’m excited to implement some of the practices he talked about to shut my countermined down because hanging on to the negativity only holds me back.

2.) 299 is not 300 Jeff Hoffman founder of Priceline knocked his presentation out the park! He delivered an invaluable tip for entrepreneurs, run hard to the finish line! Jeff said doing 299 of something when you are suppose to 300 is essentially giving up and that is the difference between you and the other guy (or gal).

3.) Your Brand is Your Personality Show it off! In my notebook the only word on the page about Patrick J Woods was AWESOME! He talked about giving your brand beliefs and personality. I hadn’t really thought about it in that way and I’m excited to say we currently have some things underway to really develop the Protect Your Pumps brand more and bring it to life!

4.) Start up CEO=Sales(wo)man and Sales Manager Evan Owens said “All Start up CEO’s are salesmen and sales manager. Learn that role and you’ll soon be leading an organization worth talking about.” That struck a chord with me because in the world of so many internet distractions, it is easy to get away from what is going to keep your business thriving which is SALES.

5.) Respect Niche Skills Evan also said “If you meet a guy who claims to be the best at web development, design, seo and social media. He probably isn’t that good at anything.” This is very important because as a start up, lets keep it real money can be tight. We always want to get bang for our buck. However, finding good people who are strong in a particular area is crucial.

My list of takeaways from this conference goes way beyond 5, however I just wanted to share a few. I’m excited to take these lessons and put them in action. I’ll see you in Memphis!

Kathryn Jackson

CEO/Founder Protect Your Pumps

Author of Blog Skipping in Stilettos-Shoes+Substance

www.skippinginstiettos.cm

www.protectyourpumps.com

Facebook: Protect Your Pumps

Twitter: @KathrynNJackson @Protect_Pumps

Instagram: Protectyourpumps

What Does It Cost to Run a Startup? [Infographic]

There are many costs associated with running a startup. Designers, developers, office space and supplies, and travel all add up. While each company will have costs unique to them, it’s pretty safe to say that starting a world-changing company is expensive.

We’ve always said location makes a difference, though. It’s expensive to live and work in big hubs like San Francisco and New York. Investor money can go further in the flyover states than it can on the coasts.

Staff.com–a startup that connects companies with talented remote workers–produced an infographic outlining the costs of starting up in different cities worldwide. They calculated to the cost of office space and the salaries of 2 developers and 1 designer to find which city was most expensive to start up in.

Surprisingly, New York came in third, behind Zurich and Sydney. San Francisco was only marginally cheaper than New York, and Manila came it at the least expensive. In the Philippines, you can apparently start up for $45,000 a year, which is half the salary of 1 developer in Zurich.

Of course, not every startup needs office space, or 2 developers and designer. Coworking can make office space less expensive, and these days a lot of things can be outsourced. Regardless, it’s interesting to see the numbers support the idea that starting up everywhere else has financial benefits, too.

Check out the infographic from Staff.com below:

Staff.com – Connecting Great Companies with Global Talent

DC Startup Keeps Kids Safe Online

In 2009 brothers Steve and Tim Woda lived the nightmare. Tim’s son was targeted by an online predator, leaving the family feeling vulnerable and fearful. Before the incident, they knew that cyberbullying, sexting, and online predators were a problem, but when it happened in their own family, the dangers of the digital world became very real.

Thankfully the child was unhurt, but the incident caused the two entrepreneurs to step back and think about the problem. We can’t keep our kids from the Internet, so how do we protect them while they grow and mature?

The result of this deep reflection was uKnow. The company creates tools that connect and protect families. Currently, their main product is uKnowKids, a parental dashboard that monitors kids’ various social media feeds.

The tools from the uKnow team utilize social, mobile, and location monitoring to help parents keep track of their kids through a single dashboard. They also offer a notification system to alert the parents if kids engage in illegal or dangerous online behavior. An added layer of analytics keeps parents updated on how their kids use social media and the web.

So, what’s the big deal? There are plenty of parental monitoring devices out there, and it’s easy enough to follow your kids on social media.

The team at uKnow thinks they’re doing it differently. “uKnowKids enables parents to ‘have their child’s back’ without constantly looking over his or her shoulder,” the website says. It’s watching out for them without being intrusive. uKnowKids was also the first monitoring program to offer several features including text slang translation, image monitoring of Facebook and Myspace, and activity and trend analysis.

The 4-year-old company recently completed a $2.2 million funding round and expect to announce a full series A in the coming months. uKnowKids is just the first program in their plans. Soon they hope to release uKnowFamily, which will keep every family member connected. They are also experimenting with a location app that will stand separately from the other two.

The Woda brothers aren’t new to startups or online safety. Prior to uKnow, they were both on the founding team of BuySafe, a software that allows e-tailers to provide a secure shopping environment. They’ve brought that experience over to uKnow and are now working hard to protect kids and families in the digital space.

As a parent myself, I admit I dread the day my kids are let loose on the Internet. It’s a scary world out there, and I’ll definitely check out tools like uKnowKids to protect them.

Pilot Jim McKelvey Continues Empowering People With An Individual Accelerator For Programmers

Jim McKelvey, LaunchCode, Startup, St. Louis startup

(img: Flickr)

How the death of a St. Louis Pizza Delivery Boy Sparked Jim McKelvey’s Latest Startup:

I got to spend a lot of quality time on a 1:1 phone interview with Square co-founder Jim McKelvey yesterday. After bumping into McKelvey at numerous events and talking startups or otherwise shooting the shit, I finally had time to dive in with one of St. Louis’ biggest startup community advocates.

We wasted no time during the interview call, so I went right for the “how does a glass blower get into startups, investing and now being a catalyst for the St. Louis startup community?” McKelvey explained that so many people are eager to give just one label to others, when in fact there are multiple labels for just about everyone. McKelvey is a professional, now hobbyist, glass blower. Blowing glass is something he enjoys when he can now, and he hasn’t been a professional glass blower since 1992.

McKelvey was formerly trained as an engineer and making things is something he’s great at. Over the years, one of his other hobbies, flying, has filled a lot of that time that he had for glass blowing, adding “pilot” to the list of labels attached to him.

We were supposed to talk about Six Thirty, the new St. Louis accelerator specifically for fintech (financial tech) startups. McKelvey is one of the co-founders of the Six Thirty accelerator. With companies like ScottTrade, MasterCard, and Wells Fargo (plus many more) based in St. Louis, a fintech accelerator is a natural fit. They even have a fintech fund in St.Louis called FinServe Tech Angels, which is headed by Kyle Wellborn.

McKelvey points to the launch of Square for the reason there was a need for a fintech accelerator

“We were able to build the technology for Square in 3 weeks. We were running transactions in no time. It took 18 months though to get legal,” McKelvey told me. He firmly believes that anyone with a great team, a good idea, and money behind them can launch a product to market. Launching a financial product is a whole other can of worms. Insurance regulations, PCI compliance, licensing and other legal hurdles stand in the way of a great startup just going for it with a financial product.

Through a cohort-based model, 4 companies will get the mentorship, training and connections they need to hopefully see their fintech startups get to market.

That was the quickest part of our talk, though. McKelvey is actually knee deep in two current working projects. One is Six Thirty; the other is still an “experiment,” but one that he is truly passionate about. LaunchCode is something that truly seems to fulfill McKelvey’s calling right now.

Jim loves teaching, and he loves empowering people. We briefly talked about how now you can walk the streets of Baltimore before a Ravens game or Cincinnati before a Reds game, and see the street vendors accepting credit cards through Square. “I love those kinds of stories” McKelvey said. Those stories show Square has been able to empower people to take their businesses to another level.

LaunchCode is another way people can get to another level.

“There’s only one industry I’ve ever seen where you can go from zero knowledge to a $100,000 salary in one year, and that’s programming,” McKelvey said. There are tens of thousands of folks out there who would absolutely agree.

You need to be driven, have a little bit of scientific or computer knowledge and want to learn, besides the technological tools like a computer. If you have those things you can learn to program.

Throughout his career McKelvey has seen all types of people learn to code and become legitimate programmers. Of course there are the high school computer science misfits, the college graduate engineers, and even people like a WalMart maintenance man who taught himself to code on the side. McKelvey knows that one personally. “He literally mops the floors at a local Walmart and he’s taught himself to code, and he’s good at it”.

Before diving into what LaunchCode is, it’s important to know how McKelvey, who’s admittedly been “rich” for decades, got started with this latest project.

This story begins with pizza, but not in the way you would think with startups.

A friend of McKelvey’s had brought his family over to the US for a better life from Russia. That dream turned tragic for that family in May of 2012 when their 22-year-old son Daniel Maksimenko was shot and killed delivering a pizza in St. Louis. The young man was shot and killed before he even got out of the car, “and for–what–maybe $60,” McKelvey said.

This story has been eating away at McKelvey for quite some time. He didn’t understand why anyone would do something like this. It’s not like the pizza guy carries a lot of cash, and there obviously wasn’t time for an argument. McKelvey came to the realization that these people weren’t crazy. They did it because they thought they had no other hope.

In the same breath McKelvey points out that there are over 5,000 programming jobs available in St. Louis right this second, but the system is flawed and LaunchCode is changing that.

“When Boeing announces they are bringing 700 jobs to St. Louis, they aren’t bringing 700 jobs. They are bringing 700 job openings,” he points out.

LaunchCode doesn’t have an exact label just yet, and besides everything has multiple labels (see above). I likened LaunchCode to an individualized accelerator for programmers, and McKelvey liked that description.

LaunchCode is bridging the gap between the number of “job openings” and the talent pool. You see, most companies (and when we say most it’s most) require two years experience before hiring a programmer. Schools are churning out programmers left and right, and thousands of people are teaching themselves how to code through online courses and other study at home classes. So when these people are finished learning, they have nowhere to go because they don’t have that experience.

Through LaunchCode Mckelvey has teamed up with 100 businesses in St. Louis ranging from the city’s corporate flagships like ScottTrade, Energizer, and Entreprise, to St. Louis startups like aisle411.

“If you take those 100 startups, just two of them were hiring programmers with less than 2 years experience,” McKelvey said. The other 98% basically just swap employees around.

As an example, McKelvey explained “Say Boeing is working on a new plane and they need developers. They put out a call to their HR channel and recruiters recruit developers from Ralston Purina and Enterprise.” Then those companies hire away someone from another company and so on down the line. New people weren’t put to work; people were just moved around.

The problem has been apparent and glaring at people for decades, and now LaunchCode is fixing it.

McKelvey has convinced these 100 companies both big and small to take a crack at an experiment in peer programming that worked well for Square.

New programmers sign up for LaunchCode. Candidates need to have the basic skills, be eager to learn, take criticism well and a handful of other attributes outlined here. Nothing too hard, really.

While in the program, the new programmer will be paired with an experienced programmer, “mentor” on location with a participating company. During that time the programmer will make $15 per hour and gain a vast knowledge of programming in the real world.

“While we were paying double for one output at Square, we were getting a better quality product,” McKelvey said of peer programming. “When you pair an experienced programmer with a junior programmer, the junior programmer picks up quickly.”

Then you have two experienced programmers.

The program (like an accelerator) lasts 2-3 months. After that time the participating companies will evaluate the new programmer through a more equal lens and decide whether to hire them on full time. These companies all have programming openings, and the candidate will have then spent 2-3 months in their company, in their company culture, and with their company work flow. It seems that staying employed with the company will be pretty easy.

LaunchCode is disrupting the way talent is being hired. McKelvey reminded me several times that LaunchCode is still an experiment. He’s hoping with some success to evaluate LaunchCode to see if expansion vertically, horizontally or both is the next step. In the mean time many have their eyes on what’s going on in St. Louis.

Check out LaunchCode here.

Jim McKelvey image: Bob Lee, Flickr

Cincinnati Startup Pressing Issues Wants To Re-Invent Journalism

There are problems with digital journalism, or so says Brad Merrill, the founder of Cincinnati startup Pressing Issues. After years of experience in digital journalism, Merrill and his cohort of journalists decided they wanted to do something new.

“It all started when a group of journalists decided they wanted something new to read. They were looking for a news magazine that not only told them everything that was happening around the world each week, but that did so in an entertaining way. Ideally it would be gleefully sweary and eager to offend the rich and powerful. They realized this meant it probably wouldn’t include any ads,” Merrill told us in an interview.

Pressing Issues is launching today with a model similar to NSFWCorp in Las Vegas. All of the content is subscriber based and behind a paywall. They’ve eliminated ads entirely. Pressing Issues is going to have to demonstrate the strength of their content in bulk and fast.

To do that they are making sure their paid contributors provide thought provoking, and entertaining content, both are important parts for Merrill.

Check out the rest of our interview with Merrill on launch day, below.

What is your startup called?

Pressing Issues

What does your company do?

As the death of real journalism looms over the horizon, we’re paying great journalists to produce investigative pieces and long-form essays about topics other publications aren’t covering, and we’re making their jobs even harder by demanding that their stories be entertaining. We’re employing a paid subscription model with a strict paywall on our digital edition (print is coming in a couple of months!), and we’re going the 100% reader-supported route with no ads.

Who are the founders, and what are their backgrounds?

It all started when a group of journalists decided they wanted something new to read. They were looking for a news magazine that not only told them everything that was happening around the world each week, but that did so in an entertaining way. Ideally it would be gleefully sweary and eager to offend the rich and powerful. They realized this meant it probably wouldn’t include any ads.

Upon realizing that this magazine didn’t actually exist, they decided to create it.

I am founder Brad Merrill, and I’ve written for and edited many digital publications in the past. I’ve long recognized the problems with digital journalism, and I decided that by not being part of the solution, I’m being part of the problem.

Where are you based?

I’m based in Hamilton, Ohio, just outside of Cincinnati. I was very disappointed to have missed out on Everywhere Else – I hope you guys will be back in the area in the future!

What’s the startup scene like where you are based?

As a tech/startup blogger myself, I’ve had the pleasure of connecting with so many brilliant entrepreneurial minds here in the Cincinnati area. The startup community is fantastic.

What problem do you solve?

We don’t have a mission statement, but if we did it would probably say something about “reinventing journalism.” It’s a broken business. Everyone wants to make an app and make journalism smaller and smaller. I say it’s time to make journalism big again. That’s why we’re publishing 3,000-word pieces online, and 10,000-word pieces in print. We’re serious about this.

As for topics, we just like good stories. Bonus points for really big stories. For example, one of our first pieces is about a former cop in Las Vegas who wrote a book encouraging the use of hostage negotiation techniques to manipulate women for sex and, in his words, “get past no.” He’s now in charge of a downtown watch group intended to keep people (particularly women who get off work late) safe in the city—presumably from the very things he advocates in his book. Not the best man for the job, I’d say, so we’re exposing the whole thing.

Where can people find out more? Any social media links you want to share?

People can find out more and subscribe at pressingissues.net

Show Your Team Pride With Your Socks With Sock 101’s New Kickstarter Campaign

Sock 101 is all about the socks. The startup built in Kansas City is bringing fashion back to socks. We’re not talking about your average Gold Toe or even the latest in argyle socks. Sock 101 makes a fashion statement with socks that complement any man’s fashion-sensible wardrobe.

Speaking of fashion sense, the durable, nice looking socks are affordable as well. Every pair of socks the company sells are only $7. The have awesome names as well like the blue infused “KC,” the red, white, and blue “Patriot,” the polka dotted “Dapper Dot,” and President George H.W. Bush’s favorite “The Johnny,” a crimson and white sock that the former President insists will be “perfect for days in College Station, Texas.”

In true startup fashion, Sock 101 also offers a subscription sock service where you get a new pair of socks delivered to your door once a month without even having to think about it.

If you’re like me and have a different pair of shoes to match every outfit, the socks from Sock 101 are absolutely perfect.

Now the company is looking to expand on their “Johnny” sock and do color combinations to match every major school.

Not convinced yet? Sock 101 offers these 5 ideas where your socks from Sock 101 will be a huge hit:

1. At the Game

Lift a little pant leg and show of your school spirit at the game. You have hats and shirts. Why not socks?!

2. At the Office

The first thing that most people notice about your look are your shoes. The second? Your socks! Imagine sitting down in a meeting and crossing your legs. The next thing you know, somebody is wide eyed staring at your socks. Will they think you are cool? You betcha.

3. At the Bar or Party

Whether you are watching the game or looking for love, our socks are guaranteed to make you stand out. Please see our warning above. Although we’d love to hear from you, please do not send us complaints about too much attention from the opposite sex.

4. On a Date

Do you want a second date? Wear our socks with your outfit. You will look more fun and more stylish. We guarantee it. If you don’t want a second date or are designated wingman, just wear plain white socks or gold toes.

5. On the Course

These socks are great for golf! They are lightweight, breathable, comfortable, and durable. One of our owners has walked eighteen holes over a dozen times this year in the same pair of socks with no holes, rips, or tears. They still look great. As you can see, our socks are seriously versatile!

They’ve got several winning testimonials on their Kickstarter page where they are looking to raise $25,000 so that they can bring the team line to fruition. Nothing is as telling as the testimonial from President Bush, sent in a personal letter you can even read on the Kickstarter page.

1776 Connecting Federal Employees With Startups

By now everyone knows that the federal government is in a shutdown, the first one in over 20 years. “Non essential” federal government employees are furloughed, or temporarily laid off, so that the federal government can save money. Although most predict the shutdown could be over by October 17th, others aren’t sure of the future beyond that. At this point, who wants Congress controlling your future?

One thing is for sure though, and that’s the fact that over 800,000 people are currently sidelined by this shutdown. The shutdown is affecting all kinds of skilled workers, ranging from grounds keepers to people with executive level skill sets. Tens of thousands of affected workers are those with IT skills, some who even have startup experience.

1776, the entrepreneurial hub, coworking space, and incubator in downtown DC is closest to all the action. On day one of the shutdown, they held a federal government shutdown open house/cocktail party where affected federal workers with relationships with 1776 and the startups housed there, came to mingle.

It was after that event that some of the 1776 community came up with an idea for a database aimed at matching displaced federal workers with startups looking for workers. The database, located here, is looking for startups to post job opening and for workers to post their skill sets and find a match.

If your startup has a paid or volunteer position open, you should post it. In some cases federal workers are looking for something to pass the time. In others, they are looking to earn some money on the side.

What a startup will hopefully get, is a skilled worker and maybe even a long term team member that may perhaps, transition to working for the startup when the furlough is lifted.

In addition to the database, DC entrepreneur and designer Mike Aleo, who previously worked at the White House as a designer, has created this site to keep people up to date with how long the shut down has been going on. Now he’s looking for resources for people who have been displaced.

As for the database itself, while it started in DC and DC has the highest concentration of federal workers, there are no restrictions or geographic boundaries. There are federal workers in just about every city across the country.

If your startup is looking for help now, check it out.

Look Who’s Coming To Everywhere Else Cincinnati, Agenda Released!

Over 40 startup and entrepreneurial influencers are set to speak at our national startup conference, which begins Sunday evening at 8pm.

Kicking off on Sunday, September 29th at 8pm with a Kick Off Party at Toby Keith’s I Love This Bar & Grill in downtown Cincinnati, hundreds of entrepreneurs, startup founders, supporters and investors from across the country and around the world are converging on Cincinnati for the two and a half day startup conference.

Jeff Hoffman, serial entrepreneur and co-founder of Priceline and Ubid, John Bracken, co-founder of E-Vite and Speek, Derek Flanzriach, founder of Greatist, Wil Schroeter, founder of Fundable, Ethan Austin, founder of GiveForward, Scott Gerber, founder of the Young Entrepreneur Council, Carla Valdes, Partner at Fortify Ventures and over 30 more nationally known speakers will be featured in keynotes, panels and networking events during the event at the Duke Energy Convention Center.

Washington DC based film entrepreneur Justin Gutwein will introduce the documentary series Startupland to the audience on Monday morning.

Everywhere Else Cincinnati will also highlight women in entrepreneurship throughout the conference including a talk with Janice Fraser, CEO and Co-founder of LUXor. Fortify Ventures General Partner Carla Valdes will address the audience on getting past the gatekeeper as both a woman and a startup founder. West Capital’s Madeleine Ludlow, will participate in the high profile panel “Not all money is created equal and location matters to investors”. BrandHUB’s Nicole Ball, is moderating a panel on why branding and design are important to a startup and Nibletz Media’s Managing Editor Monica Selby will moderate a discussion on addressing media needs of startups.

Monday evening will end with the “Halftime Party” sponsored by Nashville Tennessee’s CentreSource.

The complete agenda for Everywhere Else Cincinnati is below and a final batch of attendee tickets have been released at http://eecincinnati.com

Everywhere Else Agenda

Sunday Sept 29th
- 8pm-11pm Kickoff Party Hosted by Cincinnati USA Regional Chamber & CincyTech at Toby Keith’s I Love This Bar & Grill Downtown Cincinnati

Monday Sept 30th
- 8:30am Registration Opens
- 9am-9:15am Opening Remarks from Kyle Sandler & Nick Tippmann
- 9:15am-9:35am Dave Knox – Building a Top Startup Accelerator Everywhere Else
- 9:35am-9:55am Carla Valdes – Rapid fire Q&A on getting past the gate keeper
- 9:55am-10:15am Jonathan Perrelli & Justin Gutwein – Startupland, an Honest and Authentic Portrial of What It Takes To Be an Entrepreneur
- 10:15am-10:45am Andrew Warner (KEYNOTE) – Entrepreneurs & Their Inner Insecurities
- 10:45am-11am Coffee Break Presented by Soapbox Media
- 11am-11:30am – Panel: Catching the Attention of an Accelerator Everywhere Else. Moderator: Nick Tippmann. Panelist Blake Miller, Mike Bott, Brian Raney, Jonathon Perrelli
- 11:30am-11:50am – Art McMahon – The New World of Private Placements: A Brief Legal Overview. Presented by Taft Law
- 11:45pm-12:05pm – Fred Killingsworth – Mobile Payment Solutions: Enabling Unprecedented Opportunities. Presented by Vantiv
- 12pm-1:30pm Lunch Break
- 1:30pm-1:50pm John T Meyer – Don’t Be Everyone Else at Everywhere Else
- 1:50pm-2:10pm Rob Woodbridge – Top 4 Mobile Business Models and How To Optimize Them For Revenue
- 2:10pm-2:30pm Derek Flanzriach – Getting To Over 1M Unique Visitors Per Month In Less Than a Year Using Social & Content
- 2:30pm-3pm Jeff Hoffman (KEYNOTE) – Entrepreneur’s Bootcamp: Keys to Entrepreneuring Success
- 3pm-3:15pm Afternoon Break Present by Vantiv
- 3:15pm-3:45pm Panel: The New and Ever Changing World of Content & Media. Moderator: Monica Selby. Panelist: Ryan O’Connell, Derek Flanziach, Rob Woodbridge, Scott Gerber, Andrew Warner
- 3:45pm-4:05pm John Bracken – Rising Above The Noise
- 4:05pm-4:25pm Andy Sparks – Should You Stay Put?
- 4:25pm-4:45pm – Jake Stutzman – Meaning, Not Money
- 4:45pm-5:05pm – Mark Richey – Capital Risk and Speed
- 5:05pm-5:55pm Startup Pitches
- 5:55pm-6pm Closing Remarks
- 6:15pm-8:15pm VIP Investor & Startup Only Happy Hour at the Hyatt Regency
- 8:30pm-11pm Halftime Party Hosted by Centresource at Rhinegeist Brewery

Tuesday Oct 1st
- 9am-9:10am Opening Remarks from Kyle Sandler & Nick Tippmann
- 9:10am-9:30am Mark Hasebroock – Llamas and Mocassins
- 9:30am-9:50am Denver Hutt – Life Is What Happens While We’re Busy Making Other Plans
- 9:50am-10:10am Blair Garrou – Top 10 Ways for a Startup to Thrive (and Survive) in the Midcontinent
- 10:10am-10:40am Joe Medved (KEYNOTE) – How to Source Your Investors
- 10:40am-11:15am Panel: Not All Money Is Created Equal and Location Matters to Investors. Moderator: Bob Coy. Panelist: Madeleine Ludlow, Blair Garrou, Joe Medved, Jonathon Perrelli, Mark Hasebroock
- 11:15am-11:30am Coffee Break Presented by West Capital & Draper Triangle
- 11:30am-11:50pm Patrick Woods – From pitch to personality: brand personality and why it matters
- 11:50am-12:10pm – Evan Owens – Horror Stories From Product Development
- 12:10pm-12:30pm – Janice Fraser – Lean UX + Design for Startups
- 12:30pm-2pm Lunch Break
- 2pm-2:20pm James Dickerson – What I Learned From My Startup’s Failure
- 2:20pm-2:40pm Raghu Betina – Getting Your Feet Wet in Programming
- 2:40pm-3:00pm Alan Berkson – You Got Customers, Now How Do You Keep ‘em? Presented by Freskdesk
- 3pm-3:30pm Scott Gerber (KEYNOTE) – Why Should Never Get a “Real” Job
- 3:30pm-3:45pm Afternoon Break Presented by Taft
- 3:45pm-4:15pm Panel: Why Branding and Design Are Crucial to a Startup Moderator: Nicole Ball. Panelist: Patrick Woods, Jake Stutzman, John T Meyer, Janice Fraser, Evan Owens
- 4:15pm-4:35pm Ethan Austin – Culture ≠ Ping pong: How To Build a Startup Culture That Drives Success
- 4:35pm-4:55pm Jared Steffes – Don’t Be a Liar and Your Startup Sucks.
- 4:55pm-5:25pm Wil Schroter (KEYNOTE) – How Crowdfunding is Changing Startup Fundraising Forever
- 5:25pm-5:55pm Startup Awards Presented by CincyTech & Cincinnati USA Regional Chamber
- 5:55pm-6pm Closing Remarks from Kyle Sandler and Nick
- 8:00pm-11pm Postgame Party Hosted by Nibletz Media at Rhinegeist Brewery

Don’t have your ticket? No worries. We released a few more tickets, and you can get yours at eecincinnati.com

When You Need Peace & Quiet On Demand, Turn To Breather

You’re in the city and need to knock out some work, make a few calls, or simply grab a breather. What are your options? You could go back to your hotel room, find the local Starbucks to fight for the outlets, or spend hundreds of dollars at the local co-working space. I don’t know about you, but this is a problem that I experience way more than I would like to admit.

Breather is a new startup that intends to bring private space on demand, replacing the coffee shop workspace right from your phone. It is like Uber for workspaces. Launched in June this year at Le Web London by co-founder and CEO Julien Smith, his approach reminded me of something I would have read in a Rockefeller story, paced and deliberate.

“Breather is a network of beautiful spaces inside a city. You can use the space whenever you want and where ever you want and you can unlock them with your phone,” says Smith. “Fundamentally, Breather provides peace and quiet on demand”.

Smith said “It seems crazy, it seems kind of radical actually. The ability to walk through a city and at any time “order private space could work, if we could just find a way to make it work. That’s why we launched Breather.”

Breather prepares peaceful workspace that will give its users the same experience every time. Like your favorite meal at your favorite restaurant, you will know what to expect each time you return, regardless of where you are. By placing sensors in each room, Breather know what things are being used, what things are not, and how exactly to better optimize their spaces. Don’t be scared though, there’s only a camera on the lock outside the room.

Safety is also being carefully considered. Not just anyone can use a Breather space. You have to be invited by someone who is gong to vouch for you and because your credit card is put into the app prior to booking, it is unlikely that someone will abuse the space with illegal activities.

They have already received requests from cities around the globe asking to place workspaces in their cities. These types of requests prove that the concept is in demand and Breather is serious about controlling the speed of growth and locations. Growing in the right order is essential to their success.

The Breather team is the strongest piece of the startup. Smith told me that his mobile team is one of the best in the world. The team handled Angry Bird level traffic before coming to take this challenge on. The excitement in his voice when talking about this team was almost contagious.

Soon, Breather will be looking for community managers to ensure that specific cities are being managed properly. Smith told me that this is the weakest part of the startup at the moment, and they knew from the beginning how important this role was going to be.

“It seems kind of crazy, that an app on a phone could unlock hundreds of spaces in a city whenever you want it to for a reasonable fee. When it happens, you will never be able to look at a city in another way again. You will go to a city that does not have private space on demand and you will be like “this city is backwards” just the same way that ordering a taxi the regular way now seems backwards,” Smith said.

Breather will launch in New York City in October and will grow to other larger cities like San Francisco. After that, they could appear anywhere across the world.

Tony Monteleone (@StartupTony) is a serial entrepreneur and does Business Development for PERQ, a measured marketing software and services company that specializes in increasing online and in store traffic for businesses. He also serves as the Indianapolis Chapter Director for Startup Grind.

Indian Startup Price-Hunt Is Helping Indian Consumers Shop The Best Price

A new Indian startup called Price-Hunt is hoping to become the go-to destination for Indian consumers to find the best price on products. Once most consumers have found the product they are looking for, the next thing they do is shop by price. Obviously if you’re comparing apples to apples, like for instance a specific laptop model by a specific manufacturer, the final decision is going to be price.

Price-Hunt offers price based search results on anything from consumer electronics to the latest fashions.

“But search at price-hunt.com is not limited by categories and one can find anything here that is available at online stores. Its main aim is to make Indian consumers aware of price variation for products in India and make it possible for him/her to save money through price comparison,” Anupam Khurana, the startup,s co-founder told us an in interview.

Check out the rest of the interview below.

What is your startup called?

Price-Hunt

What does your company do?

Price-Hunt.com is a real time price search engine which searches and delivers the best prices across various online stores in India. Price-Hunt showcases wide product range from various categories like Consumer Electronic goods, Mobiles, Digital cameras, LCD TVs, home appliances, clothing and apparels, shoes, watches, jewellery and much more. But search at price-hunt.com is not limited by categories and one can find anything here that is available at online stores. Its main aim is to make Indian Consumers aware of price variation for products in India and make it possible for him/her to save money through price comparison.

Who are the founders, and what are their backgrounds

Price-Hunt.com is founded by Anupam Khurana and Palka Khurana.

Anupam Khurana is B.E. (Mechanical) from Delhi College of Engineering with 10 years experience in software and business development.

Palka Khurana is B.E.(Instrumentation) from Delhi Institute of technology with 8 years experience in Marketing and sales management.

Where are you based?

We are based in Gurgaon (Haryana), India.

What’s the startup scene like where you are based?

Our target consumer is online shoppers of all age groups. With online shopping gaining popularity day by day, Price-Hunt was launched with a vision to simplify and enhance online shopping. It revolves about the idea of presenting a one stop search for all online shopping. We We hope to meet our goals and targets soon.

What problem do you solve?

Price-Hunt.com is an online price search engine with real time search as a distinguishing feature. Price search is not limited to any product and current coverage is stores in India. Price-Hunt.com also features current deals and offers for a single click experience. It will change the way people buy products online. One will not have to go to and store individually to check prices and buy products. the one point access to all shopping needs online will be price-hunt.com.

Why now?

Online shopping is gaining momentum and has bright future prospects with an increasing number of people opting to do shopping from the convenience of their home or office. Once keen to shop online, the traditional way is to browse each of the various online stores and order the product from the stores offering the best price (of course with a name and reputation for being good). This takes a lot of time defeating the purpose of time saving in online shopping and one still might miss a store offering a better price and end up buying the product at a higher price. Thus we came up with an idea of providing one click search for all stores so that the shopper finds the best price/deal immediately comparing offerings from the different stores for the product searched. This led us to the idea to develop price-hunt.

What are some of the milestones your startup has already reached?

The company uses generic search engine route to get visitors to the site. We also use social media to provide personalized deals to consumers. Price-hunt.com has an average visitor count of about 900 and we are building up on that. We have just started and will go a long way.

What are your next milestones?

Mobile version of the site is under development. It will be an adaptation of the desktop version to the mobile with reduced features. We also plan an andriod application for the mobile users in very near future. We also plan to launch the Android application of the site very soon.

Where can people find out more? Any social media links you want to share?

https://www.facebook.com/PriceHuntIndia

http://www.crunchbase.com/company/price-hunt

http://www.linkedin.com/company/price-hunt-com

Silicon Prairie Startup Flywheel Launches, Words Press Hosting Re-Designed

Often times when we talk about our friends at Silicon Prairie News we talk about our friend Jeff Slobotski, as the “Chief Community Builder” Slobotski is often times the face of SPN. His co-founder, equally as vested in the Silicon Prairie region, Dusty Davidson, is often times very busy building something. Well after six months in beta his latest “something” is now launching, and it’s a relief to many designers reliant on the WordPress platform.

Davidson along with partners Rick Knudtson and Tony Noecker have launched “FlyWheel”. The team, which Davidson calls a “…dream team of founders” has launched a “premium” WordPress hosting platform built for designers. “We’re re-imagining what it means for designers to host and launch sites on WordPress, and for them to collaborate with customers and other designers and developers. ” Davidson told us an in email.

One of the things that sets FlyWheel apart from other hosting platforms is that they strictly WordPress. “All we do is WordPress, our servers are tunes specifically for WordPress, ultrasecure and have top performance” Davidson said in a statement. That makes “light speed’ normal speed for designers that use FlyWheel for their sites.

FlyWheel allows design firms to launch demo sites for free and then easily transfer files to a client site to “go live”, a feature which Elevate’s Jake Stutzman, finds particularly useful. FlyWheel will allow a webspace for actual collaboration rather than having to send stills back and forth through collaboration platforms like BaseCamp.

To that end, FlyWheel has made it very easy for a designer to grant access to their site without having to send usernames and passwords back and forth through email, which may open up a client to a designers entire portfolio.

FlyWheel also caters to designers by cutting out a lot of the technical jargon found with hosting companies. Even with a technical background Knudston told Silicon Prairie News “I joke … what are acronyms like CGI? Or what version of PHP is it running? Or things like SSH access,” which is one of the reasons he came up with the idea for FlyWheel.

“The problem that we’re trying to solve is specific to web designers and agencies who manage large numbers of sites,” Davidson said. “Somebody like (Omaha design firm) Grain & Mortar will design 30 WordPress sites a year, and they need to manage those … they have to log into 30 different hosting accounts, or they have to remember passwords and user names or they have to do things that make managing that many sites and launching sites in that manner very difficult for them.”

FlyWheel also features an integrated management tool that allows design agencies to quickly get an overview of all of their WordPress projects and quickly login to a clients site, share credentials with a client or even bill a client for their FlyWheel hosting.

You can check out FlyWheel now at getflywheel.com