Startup Tips Archives - Page 48 of 66

14 Personal Qualities All Startup Leaders Share

QUESTION: WHAT’S ONE PERSONAL QUALITY YOU THINK ALL GREAT STARTUP LEADERS SHARE?

PROBLEM-SOLVING ABILITY

“Road maps always change on the journey of making a company successful. Great startup leaders are those who know how to handle change well, and come up with new solutions when unexpected roadblocks get in their way. This ability allows the startups with great leaders to keep moving forward while the others perish or start a cycle of mediocrity.”

– Lawrence Watkins | Founder & CEO, Great Black Speakers

VISION TO EXECUTE

“More important than the ability to fly is knowing where to fly. Successful and productive startup leaders are so in-tune with their ultimate vision that they can effectively utilize and allocate their limited resources to generate the greatest return investment. Vision also helps entrepreneurs make important decisions about what opportunities to pursue and which ones to decline.”

– Kent Healy | Founder and CEO, The Uncommon Life

PERSEVERANCE TO MOVE FORWARD

“All great startup leaders know that forging a new path is not simple and there will be adjustments along the way. Without losing faith or getting distracted from the goal, leaders with perseverance can keep their team motivated and moving through setbacks.”

– Kelly Azevedo | Founder, She’s Got Systems

COURAGE, COURAGE, COURAGE

“A great leader sees not only see the potential success of their company, but also the tremendous risk of failure that comes with it. It takes someone with true courage to understand that risk and continue down the path day after day, even if this path to success is difficult, not always obvious, and full of temptations to quit.”

– W. Michael Hsu | Founder & CEO, DeepSky

CREATIVE MODERATION

“No one person can come up with all the right answers. While a founder may have come up with the original idea behind the product, the ideas from customers, employees, and advisors make that product great. Having an open mind and creating settings for collaborative creative thinking can go a long way.”

– Andrew Hoeft | CEO/Founder, Pinpoint Software, Inc.

REALISTIC EXPECTATIONS

“Founding a new company is risky business and the bravery is commendable, but you can’t let it get to your head. Early successes are what builds momentum, but they can also jade a leader from what’s best for the business when an ego begins to grow. Set that ego aside, listen to your employees and advisers and make informed and smart decisions to move your startup forward.”

– Benjamin Leis | Founder, Sweat EquiTees

ABILITY TO FOCUS

“Great startup leaders are very focused on their goals and accomplishing what they set out to do. Without focus, businesses would be scattered and move everywhere but forward.”

– Angela Pan | Owner/Photographer, Angela B Pan Photography

HUMILITY

“As leaders, it’s easy to get caught up in the ‘I can do no wrong’ mentality. It’s difficult to accept failure after a long history of success. However, admitting when you are wrong — and solving the problem before it gets worse — is essential to the future of your startup. It takes a lot of strength to admit that you’re wrong, but the results are worth their weight in gold.”

– Justin Beck | Co-Founder and CEO, PerBlue

THE POWER OF PERSUASION

“Particularly during the early days of a startup, leaders need to be able to effectively pitch something that doesn’t fully exist to multiple audiences such as customers, investors, and existing and potential employees. Leaders have to demonstrate passion and use their powers of persuasion to ensure other people buy into their vision and help bring it to fruition.”

– John Berkowitz | Co-Founder & Vice President of National Sales,Yodle

AN ARROGANT AIR

“I have found that the most successful startup leaders are absolutely arrogant about their talent, their idea, their product, and their capabilities. I’ve seen investors invest in arrogant CEOs because they not only have confidence, but they have a commanding personality that says, ‘I’m going to succeed, no matter what, and you’re lucky to be a part of this deal.'”

– Jun Loayza | President, Ecommerce Rules

REAL PASSION

“Most other qualities and characteristics differ and more often than not, one entrepreneur will swear by something that another entrepreneur swears against. But the one thing every entrepreneur has in common is passion for what they do. Without passion, the business will die.”

– Richard Lorenzen | CEO, Fifth Avenue Brands

CURIOSITY

“As a startup leader, you can never stop asking the question, ‘Why?’ Curiosity should run through your veins, as you believe there is always a better way to do something. We get into this business to create change, but don’t ever stop being curious.”

– John Meyer | Founder/CEO, Lemon.ly

UNRELENTING DETERMINATION

“Every single one of the most phenomenal entrepreneurs I know are scrappy. I define scrappy as unrelentingly determined no matter what you throw at them. This goes far beyond perseverance, and includes traits of creativity and a general lack of trepidation. It’s the ability to pull off the ‘impossible’ and make it look routine.”

– Seth Kravitz | CEO, Technori

GUTS

“All startup leaders need to embrace uncertainty, thrive when on the edge, and be willing to fail over and over again until they succeed. They need guts!”

– Alexis Wolfer | Founder/CEO, The Beauty Bean

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.

5 Things to Get Straight Before Starting Up

planning Starting my company Gloss and Glam was the best thing I ever did. But before I opened my business, I spent countless hours speaking to lawyers, accountants, and other entrepreneurs trying to figure out next steps. Save yourself countless hours — and the possible headache of making a huge foundational mistake — by getting these five things straight before you start up:

Own your name. Make sure the company name you choose is one with an available trademark and Internet domain name. To see if a trademark is available, you can do a trademark search online through the United States Patent and Trademark Office’s website. Failure to properly obtain a trademark could put your fledgling business at risk — not to mention that the time and money you have invested in establishing your business name could go to waste if someone else owns the trademark. Don’t assume your new business name is not trademarked because you were unsuccessful finding such name on the Internet, either. Someone could have used the name for a business that closed, or filed a trademark and never used it.
Get in with the law. Understand what regulations, licenses and taxes you will need to follow, obtain and pay for your new business. After doing some initial research on your own, consult with a lawyer and accountant to confirm your understanding and to help structure your business to be in compliance with the law. Generally speaking, you will need to need to (i) ensure you are charging the correct amount of tax your service or product that your business is promoting, if applicable and (ii) obtain all of the proper licenses needed to run your new business, at a minimum. Establishing a successful business is hard enough. The last thing you need is some technical legality or administrative detail to stand in the way of your success.
How much do you need to live? When working on your business plan, do not forget about the most important factor: YOU. You need to take into account your living costs. Rent, mortgages, and health insurance — these are all things that don’t pay for themselves. You will most likely need to cut out all the unnecessary extras you can live without. Make sure you account for unforeseen or unexpected expenses by factoring a little flexibility into your budget for those “just-in-case” moments. You might even consider taking a part-time job until things pick up with your new venture and speak to a financial planner to help you budget yourself properly.
Where are you in your life? Starting a new business takes brains, bravery, and what will seem to be endless hours of hard work. When you own your own company, there is always something that has to get done. You will most likely find yourself working at least 60-80 hours a week for the first two years. With that said, I’ll ask you one very important question: Are you ready to give up your personal life for the next three years?
Don’t over — or under — spend. Starting a business can be incredibly financially taxing on you and your family. You will need to learn where and when to spend. It’s important not to waste those precious seed dollars but it’s equally important to spend where necessary. In any business, you often have to spend money to make money. Don’t skimp out on things your company needs. For example, it may be worth it to put $1500 in an online vendor listing, but it may not be necessary to give every new customer a $15 mug. Be sure to keep up with technology too — there are many time-saving programs and apps (including free or inexpensive ones) that can help you keep track of it all, and as we all know, “time is money.”

Nicole Robinson is the CEO of Gloss and Glam, a premier and largest luxury on-location hair and makeup company. Gloss and Glam provides high end hair and makeup services for runways, magazines, weddings, TV shows, movies, and private clients across the world. For more information or to book an appointment visit www.glossandglam.com.

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.

UberConference Could Save Your Startup On Conference Calls

UberConference, Startup Tips, startups, conference calling There’s a reason that UberConference won the TechCrunch Disrupt NY 2012 Battlefield, and continues to win awards today, like theInternet Telephony Excellence Award. It’s because they’re out to save their users money and headaches that often times come with conference calls.

Conference calls have often been the brunt of true frustration. Until recently conference calls meant dialing into a long, strange, and sometimes long distance number. Then you had to dial an equally as long passcode. This could be a pain sitting at your desk but even more of a pain when you’re mobile.

Another big pain point for people that require a regular amount of conference calls is sound quality. By the time the 3rd or 4th person enters the call it’s like you’re talking in a tunnel. With UberConference you get the benefit of HD audio calls from anywhere on the internet.

UberConference has put together a core feature set wrapped around a visual dashboard that makes conference calling a breeze. So much in fact that lawyers are raving about it.

UberConference’s core features are free and for just $10 a month you can get UberConference Pro which rounds out a suite of sweet conference calling features.

Start a conference without having to enter a PIN
Schedule conference in advance
Automatically call participants at scheduled time (Pro only)
Schedule recurring meetings (Pro only)
Get a local phone number (Pro only)
Optional web display shows who is currently talking
Easily and quickly mute participants one at at time, or by group
Participants allowed conference before the organizer shows up
Record call easily with one button
iPhone and Android apps (free) let you easily start a conference from your phone

Then, after the call UberConference provides you with a report that details who was on the call, the exact times they dialed in, who was on first and who joined the call last.

UberConference allows the first 5 participants free. Then if you connect your social media channels you can get another 10 people on your call and uploading your contacts gives you two more spots for people on your calls.

You can learn more about UberConference by watching the video below.

What I Learned About Entrepreneurship From Running

Last month, I ran a total of 120 kilometers, which included running my personal best in an unexpected half marathon. I spent a lot of time on the road — just me, some music, the sound of my (sometimes ragged) breathing and most importantly, my thoughts.

One of the recurring themes to pop into my head while running in the last month was the similarity between how I was progressing as a runner and how I could potentially apply the same mindset to running my company.

Here’s a list of the things I learned about entrepreneurship from spending time on the road, running:

WORK ONLY WHEN YOU’RE PRODUCTIVE AND FOCUSED.

I used to motivate myself to go running in a very reactive, threatening-kinda way: I would decide to run a half marathon and I would “demand” (of myself) to run specific distances in specific times. This meant that regardless of how I was feeling, I had to meet those requirements.

During my latest stint, I decided that I wasn’t going to set myself the goal of running in a specific half-marathon. Instead, I decided to run just because I loved it.

Sometimes, when I started running I could feel that my body didn’t respond or that I just wasn’t in the mental space to run, so I would cut my run short and went home. On the flip side, sometimes I planned to run 5km but ended up running 10km instead, because I was feeling good. That’s a 2x return when literally doubling down on that good feeling.

Entrepreneurs are guilty of this. We force ourselves to work, even when we’re not being productive. Stop. Get up, do something else that’s not related to work, and when you are in the zone, double down and achieve an insane amount instead.

AVOID BURNOUT.

Earlier this year, I got greedy and for about a week, I pushed myself too hard, aggravating an injury. Instead of just stopping, I kept pushing. The result was that I developed a severe case of shin splints that kept me out of running for two whole months.

As entrepreneurs, we know how to push (hard) and we know how to use adrenaline to fuel us. Burnout is, however, a very real threat that should not be considered lightly. The problem with injury or burnout isn’t the pain; it’s the frustration. Once you’ve injured yourself, there are no more shortcuts; you have to do the time.

So avoid it. Sleep well and try get eight hours of sleep a day. Eat healthily, exercise regularly and immerse your energy into non-work things too. All of this will help maintain your entrepreneurial fitness and ability to be consistently ambitious and driven.

REWARD YOURSELF.

When I eventually recovered, I decided to go for a weekly sports massage to help prevent shin splints. The massages turned into more of a reward, and I balanced the purpose of the massages between getting pampered and doing the preventive work on my muscles. I love this downtime, and it became a big motivating factor for me to run even more.

The same is true with work. For me personally, money isn’t enough of a motivating factor to work hard or do more. What does work is to reward myself with experiences. On the expensive end of the scale, that’s been via travelling as much as I can. On a more regular basis, I reward myself with a bottle of fantastic red wine.

The key is to connect the dots between the work and the experience, knowing that both need to be present to be able to draw that line.

NURTURE CONSISTENCY.

Running every second day has become a routine for me. This consistency is one of the primary drivers behind my ability to run 120km last month; it became a habit, which I could consistently get to.

I’ve seen the same scenario with my inbox. All of us get a boatload of email, and it’s probably the #1 complaint of busy people. But when I’m disciplined and keep my inbox neat and clean consistently, I avoid the problem. As soon as I lose that consistency, it becomes a mess.

As entrepreneur, these little habits are key to helping you consistently get stuff done and move forward. Consistency is your friend.

SHED EXCESS WEIGHT.

Running with excess weight is hard work. Now I’m not obese, but you probably won’t see me on the cover of GQ either. So about six weeks ago I started the Paleo diet, and I’ve since decreased my body fat by 5 percent. It makes running a lot easier.

In business and in work, excess weight can take many different shapes and forms. I used to be very guilty of taking responsibility for things I either didn’t need to do myself or just weren’t important. I was really bad at prioritizing my time. When I focused on only doing the most important things every day, I immediately got more done — and I was happier.

Shed the excess weight on your to-do list; you’ll run easier afterwards.

RUN YOUR OWN RACE.

Whilst running my last race, I realized that we’re always competing. We’re always measuring ourselves against other entrepreneurs and their companies. We read about how they do things, how they manage to be successful and how we should be applying all of those things to our own lives.

Just like you are doing, reading this now.

But this is YOUR life. In every race, you can only run against yourself and try to improve on your personal best. What the other runners and entrepreneurs are doing shouldn’t influence the way you run your own race.

Do things for yourself, be a little selfish every now and again, and most importantly, invest in yourself.

Adii Pienaar is the ex-CEO & Founder of WooThemes. He has a passion for helping other entrepreneurs, making new mistakes (of his own) and as such is working on his new startup, PublicBeta. He is also a new dad, ex-rockstar and wannabe angel investor.

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.

Choosing The Right Finance Software For Your Startup

Running a small business means that you have to become a bit of an expert in everything. It’s not enough to be good at what your business does, you also need to be able to plan, manage logistics, handle the marketing of the business and perhaps the bit that most entrepreneurs enjoy the least: manage your finances.

(image credit: WikiCommons)

Whether you are a running a small consultancy business or a large scale non-profit, being able to track your spending and income is essential to running your enterprise efficiently.

Using Microsoft Excel is certainly an option that many people go with, but in reality it is not a great option and there are many very cost effective software solutions that will help make your business more profitable and save you time.

Here’s what to consider when looking for finance software for your business:

Do You Want A Hosted Solution?

In the past is was more normal to buy some finance software on a disc and install it on your local computer, but there are now a wide range of accounting packages available which are hosted “on the cloud”.

Buying software outright is still an option, but for most businesses a cloud based accounting package has a few notable advantages:

There is a relatively affordable monthly cost
Upgrades are regular and often automatic
You are likely to have constant technical support
You can access your accounts from anywhere
Your accounts are automatically backed up online
It may be possible to integrate with other services

Talking About Integration

That last point is an important one because many cloud based finance packages will have the ability to integrate with any other services that you may need as part of your business model.

You may think that you only need a stand-alone piece of software to handle your required accounts, but by integrating other services that you use (or may use in the future) you can often automate tasks and at the same time gain some powerful data.

Consider what services you already use online that could be integrated, for instance:

Business banking; automatically download your bank statements to fill in new transactions
Invoicing and quotes; invoices can be automatically added to accounts and payments tracked
CRM software; track your marketing channels, customer relationships and costs all in the same place, giving you a powerful opportunity to marry your accounts and cost of sales to your marketing costs and income.

Even if you don’t use these types of software yet, consider whether you will eventually want to. Many businesses miss out on opportunities because they don’t know what is available or they over-estimate the complexity of getting set up.

Thinking About Features

Finally of course you need to consider what features you want from your finance software. You may not really know what you need, so this exercise will help you to get your head around what actually needs doing.

There are a few features that are common and contained in most solutions and some other more specialist ones that might be helpful. For instance, you might want the ability to track inventory and control stock, or the ability to create invoices within the system and automatically send payment reminders when invoices are due.

The most essential features are likely to be things like reporting of profit and loss and financial analysis which will let you see where your money is going and what level of profit you are making.

If in doubt, look at the feature lists of a few finance options and note down any features that you think you need and any that you might find useful. You can then use these notes to weigh up the cost/benefit of your various options and select the most suitable solution.

Mike Spalding works as an IT technical consultant at Advantage.co.uk. Advantage specialize in business management and finance software for small businesses and social enterprises (learn more about the options here).

Startups: Content Could Be the Key to Crowdfunding Success

Amanda L. Barbara headshot Begging might not be so bad.

In its early days, the popular gaming blog Penny Arcade was run purely on donations for more than a year.

“The word crowdfunding hadn’t been invented yet,” said Jerry Holkins, one of the site’s creators. “Back then, people simply called it ‘begging.’”

As the site grew, it became dependent on advertising dollars, but the founders yearned for those early days. They launched a Kickstarter campaign to see if their “begging” model could work again. Their fans overwhelmingly said yes, donating more than half a million dollars to remove ads from the site.

Great content made the difference for Penny Arcade. Dedicated gamers were hungry for the site’s comics and commentary, and they were willing to break out their wallets to support the content.

You, too, can use content to win fans and accelerate your crowdfunding efforts. By providing useful information your audience wants, you can ask for financial support without coming across as spammy or feeling like you’ve resorted to begging.

4 Tips to Make Sure Your Content Hits the Mark

1. Know your audience. Who are they? Where do they live? What are they passionate about? You can’t provide your audience with valuable information if you don’t know who your audience is and what interests them.

Author Janna Leyde is a great example of what can happen when you truly understand your audience. Janna’s father suffered a traumatic brain injury from a car accident that occurred when she was 14 years old. Janna hoped to write a memoir about dealing with the injury. She reached out to survivors of traumatic brain injuries and their families, with the goal of reaching one new person each day to talk about her Pubslush campaign to write her untold story. Her supporters donated more than $15,000 to make her book, “He Never Liked Cake,” a reality.

2. Provide fresh content. Don’t just regurgitate the things everyone else is saying. Be innovative enough to stand out from the crowd, sharing your own unique ideas and insights. Use your creativity and branding power to create a special voice and style people can associate with you.

The content shouldn’t be too self-promotional, either. If you are providing valuable information and unique insights, word will spread, and your brand will earn trust.

3. Engage with your audience. It’s important to not just spew out information, but to also allow readers to comment and create a conversation. The Internet gives businesses unprecedented access to directly interact with customers — use it! Respond to comments, engage in conversations on social media, and always provide a way for your audience to get in touch with you.

4. Know your business model. If you were courting investors in the real world, they would ask dozens of questions about your business, your goals, and where their money will go. While your online campaign might be soliciting hundreds or thousands of micro-investors, the idea is no different. Know your business model and industry inside and out so you can be ready to answer any question that comes up.

Content marketing for a crowdfunding campaign is essentially the same as content marketing for a product or service. People aren’t just investing in the project you’re raising funds for — they’re investing in your brand. By providing valuable information to your audience, you can build trust and interest and drive traffic to your campaign — without having to beg.

Amanda L. Barbara is Vice President of Pubslush. Pubslush is a global crowdfunding publishing platform for authors to raise funds and gauge their audience for new book ideas and for trendsetting readers to pledge their financial support to bring books to life. Follow Amanda on Twitter!

5 Typical Business Mistakes to Avoid

I jumped into the world of entrepreneurship a few years back, and it’s certainly been an interesting ride. Don’t let anyone fool you — business ownership requires a lot of hard work. No matter what you do, you’re going to make mistakes in the beginning. However, once you get all the wrinkles ironed out, the benefits of self-employment are numerous.

In order to help you along your way, here are five typical mistakes entrepreneurs make, as well as some suggestions on how to avoid them:

Not doing enough research. One of the worst mistakes you can make as a first-time entrepreneur is not researching the industry or niche you want to penetrate. With the Internet, you have a world of resources at your fingertips, so take advantage of it. Several pieces of information you should keep an eye out for include current demand, competition, average startup costs, and when you can expect to become profitable. I conducted thorough research, and therefore went into business with my eyes wide open.
Not saving money. If saving money is not at the top of your list, sustaining your business over many years will be incredibly difficult. First, create a simple budget by recording all fixed and variable monthly expenses, as well as an estimate for monthly income. This can give you a rough idea of how much money you have to spend — and if you realize you are spending more than you are earning, you’ll know it’s time to cut back. In order to cut costs or reduce expenses, consider purchasing used equipment to outfit your office. Turn down your office heat or air conditioning, and make sure you are not wasting any energy. And if you are spending a fortune on advertising, consider implementing free social media campaigns instead. Many business fail due to money woes, so doing whatever you can in advance to prevent these troubles is key.
Over-reliance on outside financing. Instead of begging for money from angel investors or venture capitalists, look to your own checking account for financing your startup. You’ll maintain more control over your company’s direction and enjoy a bigger percentage of the profits. I financed my own business by bootstrapping, and I have no regrets. Of course, you don’t want to overextend your personal finances and go into debt to start your business, so some outside business financing may be necessary.
Not fully utilizing social media. The best way to gain the most exposure for your small business is via social media marketing, which offers the additional benefit of being free. Start accounts on Facebook and Twitter and post helpful content to your potential customers, making the experience as interactive as possible by personally replying to each person who responds. Once your popularity begins to grow, consider conducting weekly TweetChats on topics relevant to your business, and offer giveaways to boost your presence on Facebook.
Expanding too soon. While my website enjoyed modest success early on, I ultimately decided against pursuing an aggressive growth strategy. Expanding a business too rapidly can negatively affect the level of customer service you provide and can also overwhelm your staff. Once you’ve got a good thing going, the last thing you want to do is cause damage to your brand by overwhelming your workforce. Expand conservatively, and you are more likely to enjoy success in the long run.

Through all of my trials and tribulations, I always relied on one key piece of advice a successful small business owner once gave me. He said, “Andrew, stay passionate about what you’re doing, work hard, learn from your mistakes, and success will eventually come your way.” Entrepreneurship isn’t easy, but once you’ve obtained success, the benefits make it worth all of your hard work.

What other mistakes should entrepreneurs avoid when just starting out?

Andrew Schrage is co-owner of the MoneyCrashers.com Personal Finance website. The site strives to educate readers on a wide variety of topics, including how to budget for retirement, tips to increase your income, and the best small business credit cards. Schrage hopes to make a meaningful difference in people’s lives as they work to gain and maintain financial freedom.

Why Can’t We Be Friends: Social Sharing and SEO

By Markerly’s Christine Beuhler

No one can seem to agree: is SEO out of date and obsolete or still worth it? And what are social signals? What’s going on? I’m going back to bed.

SEO and Google

Google doesn’t seem to like SEO much, which is understandable. So-called “black-hat” techniques (simply bad SEO practices) have made it their business to dupe search engines for years to get their clients in the top rankings and first pages of results. That bad name given by these techniques has pervaded SEO to the point that using SEO makes some companies uneasy and worry about its legitimacy as a method to getting more.

Content and Social Signals

Google’s phasing out of SEO means they have turned to other means to populate the top rankings, in this case social signals. The rule of thumb of social signals is the more times a piece of content is shared (the more likes, mentions, tweets, retweets, +1′s, etc.) the higher quality content it is, and generally the higher in the rankings it will show up. In fact, about half of the traffic to sites is now coming from social sharing instead of searching.

Creating quality content which is ALSO popular is not easy, but it is a more consistently reliable practice which makes sense to people. People like something, they share it, it’s a pretty simple concept, as opposed to monkeying around with technical SEO terms that they don’t understand and which seem to insist on changing anyway.

Marrying The Two

So the two have their differences, but it’s easy to see that social sharing and SEO affect each other. Their relationship is becoming intertwined, so what’s an entrepreneur/blogger/business owner to do?

As long as searching is still around, (and I’m pretty sure Google isn’t taking a vacation anytime soon) won’t SEO always be necessary? In that case, what still matters when it comes to SEO? To create harmony between the two groups, here are some areas where to marry SEO AND great content for optimum results.

(If you haven’t already, go take care of your content. Seriously. Social sharing is great, but it’s not king. Content is.)

1. GREAT Headlines

The function of a truly great headline is that it grabs, intrigues, and entices you into reading the full piece, usually in 8 words or less. A tall order, especially when stats say only 20% of people read your piece past the headline. No pressure or anything. But headlines are also a great opportunity to state clearly what your piece is about, and the words you select are a big contributing factor when it comes to online searching.

Pro Tip: Personally, I’m not a fan of “shocker” headlines, because after reading, I often feel manipulated, meaning my perception of the headline did not align with my perception of the article. You don’t ever want to give your audience a feeling of being used. They will determine that you are “not worth it” and they won’t come back.

2. Keywords

Carefully selecting keywords will really help out the people who are trying to find you, but it also helps you narrow down what your post is actually ABOUT. Sometimes, you start off having no idea what you’re talking about until the end, when the big picture slowly comes into view and you grasp it. Kudos for that, keywords!

Pro Tip: Longer phrases often help out more than shorter ones. Competition for one or two word phrases can be extremely fierce, so the more specific you are, the more likely you are to to bring in the kind of traffic you’re looking for.

3. Images

When choosing titles, captions, and alt text for your images, make sure they are tightly relevant to your topic and this could help bump up your content even more.

Pro Tip: Blocks of text can be scary and intimidating to the reader, but engaging images keep the eye flowing through the entire piece, especially if they’re funny images or have funny text.

4. Video

This one may surprise you, but stats show that video automatically ranks higher in Google Search over any other type of content. This a huge plus for your rankings, but having video content also sets you apart by switching up the medium of your content, making it more exciting for your regular readers.

Pro Tip: Show your personality and be engaging in how you move and talk. Try to turn off your anxieties about being in front of the camera and always focus on how to best help people. So as always, keep your content fresh and lively, because that’s what matters the most. But using some of the tips shown above can make sure you’re found by the right people, while keeping your content prevalent on social media. See? They don’t have to fight.

Check out Markerly’s blog about the future of content and why you need a content strategy, here.

Some Amazing Tips To Make Board Meetings Suck Less

When should your startup have a Board of Directors? That’s a question that many young startups either ask, or at least pretend they know the answer to. First off until you have venture money on board, a Board of Directors isn’t necessary. You may choose to assemble an advisory board, but it’s typically when you get VC’s to the table that they want to have a formal seat at it.

Now you may run into an angel that gives you a big chunk of seed money and wants to get on your board. When you decide to take that money you want to also make sure you want that particular angel involved in your decision making process. You may want to pass on that angel and find someone who will let you grow to a series A round before adding decision makers into your company.

Rule number one in this case is very important:

Investment and Equity does not necessarily = board seat.

We will dive more into the board in another post, but as a general rule of thumb, once you start adding a board of directors, you’re not the only one calling the shots.

Of course the opposite also holds true. You may know someone, an investor or not, that strategically makes a lot of sense for your business. You may also have someone that adds clout to your board. In that case you may want to add them to your board, but again take into consideration what that means for your startup.

First Round Review, First Round Capital’s blog for entrepreneurs and by entrepreneurs, took a really good look at “The Secret To Making Board Meetings Suck Less.” Jeff Bonforte co-founder of Xobni which sold to Yahoo, Mike Maples CEO of Floodgate, Dan Rosensweig CEO of Chegg, and Nirav Tolia all weighed in on this important discussion.

Once you have a board of directors you have to have board meetings. Those can be extremely intimidating for almost any entrepreneur turned CEO. If you’ve been an entrepreneur all of your life or left a traditional “job” to become an entrepreneur your first board meeting may feel like you have bosses, because you do.

“Board meetings are the height of insecurity for a CEO. Basically it’s a group of people who can both judge you and fire you based on that judgment,” Bonforte told First Round Review. Bonforte found that board meetings at his previous startup iDrive were nerve racking and that was stemming from the fact that his board was constantly criticizing and “attacking” him. He decided that from then on he would find board members vested in helping him rather than attacking him.

Bonforte gives these reasons that board meetings typically suck:

Board meetings are long, grueling, and hard to focus.
It’s nearly impossible to capture your company’s story accurately when you’re obligated to only talk about certain things, i.e. how money’s getting spent.
You can’t always get who you want on your board. Sometimes you have a choice, but most of the time one or two members will not have been your first pick and there’s nothing you can do about it.
Too many boards are too big, and too many board members invite observers and general hangers on — all who want to chime in with something to sound smart.
If you present a deck from the front of a boardroom, you’re asking to be judged and picked apart. It’s like you’re pitching your company all over again, only this time to people who can take it away from you.

The single biggest take away from Bonforte on all of this is:

“Every single entrepreneur forgets that the board works for them,” Bonforte says. “They’re in meetings getting their asses kicked and walking out with even more work to do. They feel like they have to prove their vision instead of proving that everyone in the room should be working together to solve the problem. As the CEO, you feel like it’s your job to carry the ball across the line, but it’s also the board’s job too.”

Bonforte and the other CEO’s offer some great, and some very simple, tips to making board meetings suck less like, don’t stand up and don’t do your deck from the front of the room.

Check out the rest of this important information at First Round Review.

J.D. Power’s 10 Things I’ve Learned in Business

By James “David” Power III

After fifty years working with a range of companies—as well as founding and running my own company, J.D. Power and Associates—I have observed a good deal, and come away with a few thoughts about how to have the best shot at success in business.

The businesses I’ve seen grow, adapt, and thrive are the ones that keep a focus on satisfying customers by listening to them, anticipating their needs and desires, and maintaining their organizations’ prioritizing of these principles.

Whether I’m speaking with business school students or seasoned executives, I find that my advice incorporates ten basic lessons I’ve learned throughout my career.

1. Listen—to your customers, your employees, and your stakeholders.

I have witnessed too many car manufacturers move further away from achieving satisfied customers by refusing to listen to them. One example that sticks in my mind is that of Peugeot back in the 1980s. They were trying to broaden their appeal and expand their share of the American car market, but they were unwilling to listen to customer complaints about difficulties starting their advanced fuel-injected cars. Peugeot was an early adopter of fuel injection, and American customers were “flooding” the engine by pumping the gas, something that was necessary in conventional engines at that time. Customers saw this as a quality issue, but rather than hearing this as a problem, they held fast, confident that fuel injection was superior from an engineering standpoint. No doubt they were right, but by not listening and adapting to their customers they lost them, and by the early 1990s they had to abandon the American market.

2, Remember who the client is. In a B2B world it is the organization or business you serve, not just the guy or gal sitting across from you.

This is important from two perspectives. It is critical that you not serve the desires of the representative assigned to work with you to the disservice of the organization. On the flipside, you must feel empowered to not let that person become an obstacle to the organization receiving the information necessary to take full advantage of your services. I frequently encountered a situation where the person assigned to work with us put up roadblocks to information reaching further up the chain of command because it undermined his own position within the organization. I worked around this by sending letters directly to top leaders or using the press to get out the critical information, knowing that it was only when our message could not be ignored that true change for the organization could occur.

3. Empower your employees to be curious, to do the right thing for the business, to speak up. You need the right kind of leadership and a strong culture to make it work but there is nothing more valuable.

At J.D. Power, if an employee came up with an idea, they owned it. This engendered tremendous initiative and loyalty, and may have been one of the greatest keys to J.D. Power’s lasting success.

4. Relationships matter, but they need to be built on a bedrock of respect and trust, not just friendships.

I never approached business relationships as requiring glad-handing or wining and dining. In the beginning, I simply couldn’t afford it, but as J.D. Power’s success widened, I found that true relationships with executives came from providing them with the clear, actionable information they needed to do their jobs, not time on the golf course.

5. Have empathy, be kind.

Of course this applies to all of the individuals in your own organization who come together to provide the support you need to run your business—from your CFO to the cleaning crew. It’s a Golden Rule in my book. I found that it inspires employees to show that you care about them enough to acknowledge them, and ask about their families. Another example is with regard to my clients. Sometimes I didn’t agree with what they were doing, or I knew that they were in an unwinnable position. I felt a compassion for them and always tried to make sure that our information was there to help them.

6. Be willing to look at situations from unusual directions to seek the “truth.”

Don’t be afraid to take a counter-intuitive position in order to generate better ideas. The Jesuit education I received at the College of the Holy Cross provided a basis in questioning the status quo, a trait that has served me well.

7. Accept change.

I really believe that you need to anticipate changes, be flexible, and move with the trends. We are in the Information Age today. The rise of the Internet and its impact on retailing is the most recent example of the ways companies must adapt in order to survive, but there has never been a time when change was not actively underway.

8. Stay true to your values.

Part of your brand is what you are—and, at the core, what you are is made up of your values. Whether you are an individual or an organization, you must keep your compass aligned to the virtues that guide you. At our company, I really felt that we kept the organization focused on the “Three I’s”: Independence, Impact, and Integrity.

9. Find information and inspiration in the work of others.

I have long been a student of the writings of Walter Wriston, Peter Drucker, W. Edwards Deming, and Alvin Toffler. Their observations are still compelling today, as are myriad others who can offer insight and perspective that will be invaluable to your pursuits.

10. Don’t “torture the data till it confesses.”

Don’t be blind to all but the good news you may want to hear. Consciously or unconsciously interpreting information that comes across your desk in a way that supports past decisions rather than illuminates needed improvements is short-sighted and won’t bring you closer to the satisfied customers who will ultimately dictate your success.

These ten principles guided me through a successful and satisfying career. The individuals I dealt with who shared a similar view of business invariably had the respect of clients and colleagues, and the markers of success were realized for them as well.

Dave Power is the founder of J.D. Power and Associates. Stories from fifty years in the auto industry are shared in the new book, Power: How J.D. Power III Became the Auto Industry’s Adviser, Confessor, and Eyewitness to History. For more information, visit www.davepowerbook.com.

Should You Really Be Giving Startup Advice [INFOGRAPHIC]

Today it seems like everybody has startup advice. Should you be listening to mine? Well that’s certainly up to you. In fact it’s always up to you who you decide to listen to and who you don’t. However there are a lot of people out there giving startup advice that may not be qualified to do so.

While nobody should just be classified into groups or stereotyped, here are some folks I am wary of. Also, I do have manners so I do at least listen to anyone who can break me of my ADD and actually captures my attention.

Small business and executive coaches with little or no references.

Small businesses are great. They impact the local economy the way startups would like to. They also permeate with an older, more traditional crowd than most startups can. A good friend of mine Pam Cooper, the founder of Boosterville, once told me that when going to small business folks, it’s easier to get money for a day care center or a dry cleaners than a a world changing startup.

Memphis-based self-proclaimed small business expert Tom Pease actually has some great advice for small business owners in his new book Small Business Survial 101. He’s made a lot of money with his copier machine business and tends to offer more traditional SMB advice. He doesn’t know a lick about scalable and high growth potential startups.

There are thousands just like him as well. Now if you’re one of those people who can take the good tidbits from different kinds of folks and form your own conclusions, you may be ok listening to “small business gurus.”

In my opinion, though, if you run into an “Executive Coach” that can’t rattle off a list of 5 millionaires they’re working with, he or she is probably just another out of work sales person.

Startup organizations with founders or directors who have never themselves started anything.

I don’t need you to have multi million dollar exits, but you do need to at least have started something. Even if you’ve failed a bunch of times, you get more credibility points than if you haven’t started anything. You need to be in my world for me to listen to your advice about my world.

There are a lot of folks out there who have come from finance and business backgrounds who know that starting up right now is a hot topic, and they want to be part of what’s cool and hip. That’s great and perhaps there is a place for you in the ecosystem as a “feeder,” but not giving advice.

A lot of people I’ve met who fit that description tend to be less risk averse and eager to throw in the towel. Often they can be too concerned with image to get down and grind.

This is all just my opinion, but most entrepreneurs and startup people will agree with me.

Who should you listen to? Valerie Coffman, a data scientist and entrepreneur, has come up with this flow chart from her website valeriecoffman.com

How To Create Value In All Your Business Negotiations

We all want to create value during a negotiation, but that’s only possible if we’re willing to collaborate and connect with our counterpart. Instead of reaching an unstable agreement with an annoyed and resentful associate, we should try to build a relationship that is firm and long-lasting, a relationship that satisfies everyone. It’s important to leave the negotiation table smiling, shaking hands, and happy that we teamed up with a good partner. Value is directly linked to power in negotiations. The way we use that power influences both the deal and the people’s we’re negotiating with.

Startup Tips, Guest Post, Steve Brown

Share information

You have goals and so does your opponent. The problem is that you haven’t met before and you don’t know too many details about each other. What should you do? If you want to build trust, you should start by sharing information. Of course, that doesn’t mean you have to reveal your whole game plan, but you can start sharing small things about yourself to see whether or not your opponent is willing to do the same.

Ask questions

You won’t be able to reach an agreement if you’re not familiar with each other’s goals. Therefore, you should ask smart questions. Prepare your questions before the meeting and you can be sure that your counterpart will do the same thing. The more information you share the better chances you have to come across a mutually satisfying solution. A negotiation involves two parties, so everyone has to be willing to share and receive information. Reciprocity is one of the most important factors that can lead to a successful outcome.

Multiple negotiation problems

Negotiations can’t entail a single problem only. Such complex process involves a partnership that might come with many problems down the road. Keep in mind that a long-lasting partnership requires respect and faith, despite the fact that the parties have to negotiate a price. You have to focus on developing a strong working relationship that brings benefits to both sides. Spot and prioritize the issues when you prepare for a negotiation, and note that a bigger number of issues will boost and improve the number of resources that will eventually be shared, which creates value in the negotiation.

Use your negotiation skills

Patience, a truly analytical mind, time, and the belief that communication will help you obtain a better result, are essential skills of a successful negotiator. It’s equally important to be a good listener and pay attention to what your counterpart wants. Ask questions if you want to understand the position and requirements of your opponent, and don’t forget to express your own demands and opinions. This negotiation might fail, but maybe you will meet again someday and that’s why you should leave the door open for potential opportunities.

Add resources to create value

If you want to create value, think of ways to add new resources when the problem related to limited assets is leading to a conflict. Contacting another supplier or closing a subcontract with a party that both sides fancy are two ways of handling the problem. You always have to come up with creative solutions that are mutually beneficial if you want to build a long-lasting partnership.

Trade-offs is vital

Never compromise too much because that won’t create value and it will reduce the resources you can negotiate. Instead, you should go for trade-offs. You give away something and your counterpart offers you something else in return. This approach will surely help you close a better deal. Creating value in negotiations might be a tricky task, and the truth is that it can happen only if both parties are willing to solve the problem in a creative way and reach an agreement that benefits everyone. You can improve a business negotiation only if you collaborate with your partners to reach valuable trade-offs.

Creating and claiming value in negotiations is every business person’s dilemma. You may have a good deal to offer that is valuable and worth taking into account, but you’re expecting the exact same thing in return from your counterpart. Good communication skills and teamwork are essential in a business negotiation. If you want to win, or at least reach common ground, you must be ready to compromise without having to give up your hopes and dreams.

Steve Brown is the writer to this article. He regularly posts his high quality posts in top most blogs. The site http://www.thegappartnership.com.au is the negotiation specialist and provides their workshops in 12 languages in over 50 countries.

Start-Up Founders Beware

Startups Beware, Robert Hartline, Call Proof, Startup Tips, Nashville startup

The average underperformer lasts 10 months in the average organization. Imagine the amount in salary, benefits, and training that costs you. The numbers are staggering. That is money you could be putting into other pieces of your organization to actually make you money as opposed to helping pay for someone’s Candy Crush habit. If someone is underperforming and can’t seem to fix it, it benefits you and the company to simply part ways.

When that underperformer is in sales, you could be damaging your company’s reputation even more than you realize.

Here are some tips to keep in mind while hiring and running a team of Sales Reps:

If you interview someone who seems too good to be true, they probably are. Although there is the occasional exception, a good sales guy generally isn’t looking for a job. When their talk and ego are as big as the city they’re selling in, chances are they will never sell anything.

Before you start the process of training a new sales rep, have them dive right into the action. You’ve never really seen this person in action, and the only way to ensure it’s really worth putting all of your time into them, is to see if they’re really cut out for the position. Give them some of your worst leads, the ones you know for a fact will not purchase your product or service. The goal here is not to watch them fail; it’s to see how they react. If they dive right in and can brush off being rejected and make the next call with the same drive and energy as the first, you know this person may be just what you need. Once they’ve proven themselves, you can then train them to the fullest extent. If you get someone who refuses to try or that gets overwhelmed, they probably won’t make it in your company anyway.

Your salesperson is saying something right now in an online demo or appointment that can turn off a prospect, and if your team keeps saying it, you’ll waste good opportunities. You should record demos, marketing, and follow up calls with customers; this will prevent wasteful practices that will turn off possible customers. Most people will continue to make mistakes, not because they want to, but because no one is coaching them the right way. Record them and review often at first, and every now and then later.

As the founder of a start-up it is very easy to get sucked into hiring sales reps that may not necessarily be the right fit for what you’re looking for. It’s important to take your time and hire the right people. Resources when starting up are generally limited, and wasting them on people who aren’t right for you could prove costly in the long run. Consider asking a mentor or fellow business person to assist in the second interview, as a second opinion, to something you may have missed in the initial interview.

A Salesperson working in a start-up is very different than someone coming from an organization with a lot of resources. Be careful with someone with a lot of experience from a fortune 500 company where they got spoon-fed. You are looking for someone who is a self starter, who doesn’t need hand holding. If you are in the lean start-up phase, you don’t have a sales manager to oversee that person. You’re the founder, building your product and looking at the big picture, not making sure that your sales person is out marketing your product. Think about outsourcing your sales management to a person that works outside your company to only manage daily activity so that they stay on track. A sales manager working for you on a part time basis should spend about an hour a week on the phone with you and your salesperson just covering activity. You can find experienced professional sales managers for one sales person for about $400-600 a month. Many of these people are retired but love mentoring sales people and can provide your staff a coach to reach out to and get feedback.

Don’t be afraid of the recent graduates coming right out of school. They can be molded into great salespeople and can be very coachable, as long as they’re not planted in your start-up and forgotten about. You will need to nurture them and keep them challenged and motivated.

Remember, accountability and performance are everything when looking for and managing a sales reps. Don’t be the next victim of a bad salesperson.

Robert Hartline, the founder of CallProof, created CallProof to help solve a problem he saw in his company each and every day. He observed that there was no accountability for day-to-day sales activity and decided to build an app to create just that, accountability.

Reaching Your Zen: Relaxing Before an Investor Meeting

Startup Tips, Investor Tips, Guest Post, Tony Monteleone An investor meeting often means your livelihood. You’re about to ask a bunch of people to trust in your idea and help you fund it. You’re rightfully excited, and even a little nervous. The only issue is that when you’re nervous, you aren’t performing well, and the investors standing in front of you can see it. To really knock it out of the park in an investor meeting, you’ve got to calm down and slow down. There are a few ways to help you reach some inner peace before you dive into the shark tank.

Slow Down

There’s a theory that says wise people speak slowly. That doesn’t mean they speak in long, drawn out syllables. It means they’re thinking about everything they say before they say it. It’s not even noticeable to the people they’re speaking to.

But slowing down isn’t usually in any person’s head before an investor meeting. From the minute you hear the investor meeting is scheduled to when you jump in the car, your mind is going 150 miles per hour. You’re going over things again and again in your head, trying to make sure that you’ve got your pitch as nailed down as you can.

Here’s the thing, though: once you get into the car, there’s nothing more you can do. You’ve already prepared as much as you can. Think of it like a bride on her wedding day. It’s easy for her to get worked up on the day of the wedding, worried that something might go wrong. But on the wedding day, after she’s zipped up into her dress, there’s nothing more she can do. That’s her chance to just relax and enjoy the day. The same concept applies to you and your pitch. Once you’re on the way to the meeting, it’s time to just slow down, relax, and realize you just can’t cram another memory into your brain.

Avoiding Amygdala Hijack

On your brain stem, the second gland before the brain is called the amygdala. This little gland controls what we call the “freeze, fight, or flight” response. The amygdala produces adrenaline, and it can hijack your brain. When you’re faced with a situation that jumpstarts your amygdala, it fires in .8 milliseconds and it takes over your brain. Your brain—even brains with the highest of IQs—is unable to reason. The only thing you’re thinking about is fighting or getting out of the situation.

After your brain is hijacked, it can take up to 18 minutes for your brain to regain control again. If it happens five minutes before your investor meeting starts, you can kiss your investors goodbye. Countering an amygdala hijack isn’t easy, but it’s possible to avoid it by just staying away from drama. Don’t talk to your angry significant other, and don’t call your estranged brother who’s asking for money. Just keep your mind clear and focused on the task.

Counteracting the Amygdala Hijack and the Positive Hijack

If you do let your brain get hijacked by the amygdala, there are ways you can counteract it. If a tiger was attacking you, your amygdala would take over, and you would either fight the tiger or run away from it. If your brain gets hijacked, do something you wouldn’t do if a tiger was about to attack you. Drink water, sit down, or lean against a wall. This slows you down and calms you down, and helps to counteract the 18 minutes of hijack you’re about to face. In fact, a mark of high-level leaders is the ability to sense a hijack coming on and do something to counteract it ahead of time, like going for a walk.

Your other option is the positive hijack. In a similar way to the amygdala hijack, you can trick your brain into being completely calm. Smells often do that, or things that remind you of something happy. My positive hijack, for example, is listening to Queen’s “Bohemian Rhapsody.” It reminds me of my brother and my childhood, and puts me in a happy place before an investor meeting.

Do what you have to do to calm down before a meeting. In the long term, practice slowing your thinking. In the short term, avoid drama and focus on good things. Take your mind away from the stress. If that’s eating a giant ice cream cone, do it. Find your positive hijacks and use them to dominate your investor meetings.

Tony Monteleone(@StartupTony) is a serial entrepreneur and does Business Development for PERQ, a marketing technology and promotions company that specializes in increasing online and in store traffic for businesses. He also serves as the Indianapolis Chapter Director for Startup Grind.