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13 Tips For Expanding Your Startup Into A New Region

Guest Post, Startup Tips, YEC

Question: What advice would you give a CEO launching or expanding in a brand new region? (one tip)

Lead With Media

“I have the honor of doing CEO branding for several CEO’s, and I would advise a CEO to lead with media. Hire a public relations professional that can immediately get you on local TV, newspapers or radio, as this will add to your credibility locally and put you on fertile ground.”

Are Your Legal Bases Covered?

“Check with your attorney to make sure you are not triggering any additional legal requirements. For example, many cities and states require a company to register if they are “doing business” in the jurisdiction. You need to notify your legal counsel so you can determine whether your new business activities trigger any additional legal requirements.”

Doug Bend | Founder/Small Business & Startup Attorney, Bend Law Group, PC

Add a Local on Your Team

“Unless you have lived in the region you’re launching in for years, you need someone local who knows both the area and the culture. Even regional cultures can be different than what you’re used to, and you want a launch to go smoothly. Even bringing in a consultant can help dramatically.”

Research the Region

“I would recommend doing research on the region and on the culture of the region. I would also recommend doing market research on the area. Become knowledgeable about the type of consumers you will encounter and their buying habits, as well as what works from a marketing/advertising/public relations standpoint.”

Zach Cutler | Founder and CEO, Cutler Group

Draft a Local Strategy

“Go in with a strategy if you’re in a new region. If you have a client or group of clients in the area, then have them take you around and show you who they interact with. Join them – they have a local view into the community.”

Market Makers Make Good Friends

“Make friends with the market makers — the people who know and influence everyone. They set the tone for a product or service and can make or break your business. Make fans of them, and they’ll do much of the work for you.”

Brent Beshore | Owner/CEO, Adventur.es

Join Startup America!

“The best all-around resource for startup founders is Startup America. Sign up online (s.co), connect to startups in your new region, and attend local Startup America events. It just works — I met my top mentors and co-founders this way.”

Build Your Personal Brand

“As a leader, you need to build your personal brand so you can effectively launch your new business. You will need new relationships, partnerships and clients to build your company. A solid brand will attract more of these than anything else.”

Speak at Local Events

“Early on, find a conference or event you can speak at to create fans, customers, and a following of your product or service. Seeing someone out-of-state coming to speak about their expertise bolsters credibility at events.”

Go on a Listening Tour

“Too often, an upstart company enters a new region with too much bravado. You’re entering somebody else’s community, so get to know the people — key business leaders, industry reps, and potential customers in the region. Don’t go in trying to sell, but work on listening. Set a tone that shows how you want to become part of their community. Build the relationships and the money will follow.”

Michael Margolis | President, Get Storied

Call In the Experts

“Expanding to a new region is never as simple as “Take what we did before and repeat.” Find experts in the region who can help you translate your product to the new environment. The smartest move is to find those who know the local customer sentiment, regulatory environment, real estate market, and have insights into the local talent pool.”

Aaron Schwartz | Founder and CEO, Modify Watches

Keep Uncompromising Focus

“Stick to your core competency and do what you do best. It’s usually a mistake to vary your formula for success when moving into a new market. Build your brand on what you’re known for, using the killer skills that made you successful to begin with.”

Be Prepared to Test

“After making sure your new regional website is catered toward your new demographic, it’s important to quickly figure out what works for you in that particular market. Split-testing is priceless, since there can be culture and/or language differences that you and your team don’t completely comprehend first-hand. Move things around, try different language tones, swap out images, etc.”

Logan Lenz | Founder / President, Endagon

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.

Check out this awesome post by Neil Thanedar “Do you want to build a startup or a small business?”

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How To Deal With The “How Will You Acquire Users?” Question

Startup Tips, VC, Venture Capital

Venture capital investors ask a lot of tough questions before they sign any checks. One of the hardest is when they start drilling down into your business model and ask “How will you acquire users?”

But in reality this is a difficult question, because even well-known companies like Dropbox might have been hard pressed to come up with a satisfactory answer if they were asked that particular question.

Common answers include such nebulous coveralls like ‘build up a community identity,’ ‘implement viral marketing,’ and ‘create incentive packages’. Maybe these will indeed be persuasive. But, many companies learn as they develop through real life challenges and don’t really have all the answers.

Here we take a look at a few of the particular issues involved in acquiring users which may be more persuasive in wooing VCs over to the cause than the usual stock responses.

Focus

VCs prefer hearing that you’re committed to focusing on a particular market sector rather than how you will target a much wider audience and then go viral. There’s never any guarantee you’ll ‘go viral,’ but narrow the target a little and you’ve got a better chance of hitting the bullseye.

Budget and resources are limiting factors for any startup. If you focus all your energies on one particular sector, you will almost certainly yield far better results because that target sector will see a superior value in your service.

Events that are sector specific are the norm, though there are exceptions to the rule such as targeting engaged couples and college students. With these, there are usually sector-targeted content platforms and/or distribution channels involved that make it easier to penetrate a small but ultimately profitable market, from which you can expand.

Scalability

If you can tell the VC that you have the scaling flexibility to go from a hundred to a hundred thousand subscribers and thereby transform into a sustainable business, this will be music to their ears. Promoting a product one-on-one is not scalability. If on the other hand, you’re able to say that you already have a partnership with Coles Group Ltd in place, this is real scalability built into your business plan, and they’ll be suitably impressed.

Get in early with validation

You need data to back you up. Look into several different types of acquisition strategy and decide which will suit your line of business best. For example, if you took out ads on Google and Facebook and found that SEO is more cost-effective than other methods, this sounds like you has done your homework. If you’ve worked out a conversion rate against costs to come up with a realistic ROI, that sounds even better.

All this is validated data, rather than just a bunch of assumptions tied together with a string of wishful thinking. When presented with such solid data investors can see how an injection of capital will help an early trend to scale up.

Author: Carlo Pandian worked at Adzuna, a tech start-up based in London. He is currently writing a tutorial on QuickBooks (accounting software for entrepreneurs), and has previously published for Techli, Killer Startups and Under30CEO. Connect with him on Twitter @carlopandian.

11 Methods For Dealing With Problem Employees In Your Startup

badapples

Question: What’s your #1 tip for dealing with problem employees gently — so the whole team doesn’t suffer as a result?

Focus on Actions

“When you need to deal with a problem employee, be prepared to reference the original description for that position or project, and frame the talk around actions. ‘You need to stop doing this, and start doing this,’ is easier to communicate than blame or lectures. ‘You’re screwing this up’ or ‘Why can’t you get the numbers you promised?’ will just put the employee on the defensive.”

The First Clean Kill Awakens the Herd

“If you have a problem employee at a startup, you should get rid of them. A small company has to function as one cohesive team, and even one troublesome employee will slow everything down. A mentor once told me, “The first clean kill awakens the herd.” What that means is that your whole team will actually be relieved if you get rid of the problem that likely has been bothering them as much as you.”

The Apple Doesn’t Fall Far From the Tree

“Deal with the whole tree, not just the bad apple. The best piece of advice I ever heard on this was that you should identify the problem employee and observe them for a week. See who they associate with and who they have their “water cooler” talks with. Generally, a bad apple is not isolated but part of a bad group. Deal with the group collectively and address any issues as a whole and don’t be afraid to fire a few people at once.”

Show Some Respect

“Although they are causing problems, take them off to the side and talk with them about the issues. Don’t involve everyone because as always, that person may not realize you’re actually talking about them. Doing so face-to-face and not embarrassing them in front of others is always the best way to go. Put yourself in their place — wouldn’t you rather have someone approach you one-on-one?”

Ashley Bodi | co-founder, Business Beware

Provide the Right Incentives

“I think one must provide incentives to perform better and lots of positive reinforcement. Problem employees should not be reprimanded publicly, but in private. One should make it clear that good work will be amply rewarded.”

Zach Cutler | Founder and CEO, Cutler Group

Transparency Goes a Long Way

“Be as honest and transparent as you can. People want to know why; just know that some people don’t work out. If you try to hide that fact, it will backfire and your people won’t trust you anymore.”

Keep Your Cool

“Don’t blow your lid in front of the entire office. Rather, have a side conversation in which you outline the issues and your expectation in a constructive, yet firm, manner. People who are humiliated start to resent you, not work harder for you.”

Get Rid of Dead Weight

“Fire them. You don’t have time for bullshit. Your team certainly doesn’t have time for bullshit. If employees become a problem, that means they’re not a long-term fit. The first moment you realize that, let them go. Carrying dead weight eventually hurts your entire staff and can endanger your relationships with your superstars.”

Brent Beshore | Owner/CEO, Adventur.es

Identify the Problem, Explain the Solution

“Don’t jump to conclusions. Very often we think we know what the problem is, but we don’t, and sometimes the employees don’t know what the root problem is as well. A co-working issue could be the result of a procedural problem. Whatever the case may be, you need to identify the real problem. Once you can identify the issue you can determine solutions. Figure out a solution that is going to create positive change, and then envision with the employee on how the workplace and the employee will benefit as a result.”

Give Them a Second Chance

“Address the situation individually first. Be transparent about the problem, but let your employee know how he can do better, and encourage him. If things don’t get better, then fire fast. The last thing you want is a problem employee in the office.”

Give Them Clear Consequences

“Managers should quickly address any issues one employee might be causing to avoid affecting the whole team. They should also provide consequences to follow through with if the problems continue or escalate. Putting the conversation in writing can also help to avoid future problems and make sure everything is clear. Finally, fire fast and hire slow.”

Heather Huhman | Founder & President, Come Recommended
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Bad Apple Image: Rich’s Management Blog

Do You Want to Build a Startup — Or a Small Business?

Neil Thanedar, LabDoor, Guest Post, startup tips, YECA couple months ago, I officially left my rapidly growing, profitable small business to launch a tech startup with a huge vision and zero salaries. Why did I do this? For me, it came down to the huge differences between a small business and a startup.

First off, the biggest difference between these two company types is in their top objectives. Small businesses are driven by profitability and stable long-term value, while startups are focused on top-end revenue and growth potential. Steve Blank’s three-minute definition provides great insight.

Earlier this year, I also got the opportunity to meet Mark Cuban, Kevin Plank, and Scott Case, who asked me a classic question with a special motive: “What do you want out of your life in five years?” I knew how Cuban and Plank had made eight-figure companies in their twenties, so I said, “Thirty million dollars,” thinking it would impress them. Instead, Plank said, “That’s a terrible goal!”

That remains the best piece of business advice I have ever gotten. Instead of focusing on great products and huge customer bases, I was too focused on dollar amounts — a small-business mentality instead of a startup mentality. I spent the rest of the weekend working with Case on new business models and products, and left these meetings with a grand new business idea.

My startup journey led me to launch LabDoor. LabDoor provides report cards for  your medicine cabinet. Products are graded based on safety, efficacy, and price. Behind the scenes, technical experts analyze top FDA, clinical and independent lab data that informs the product safety apps. Building this startup has been the perfect opportunity to continue my obsession with science, while greatly expanding the amount of people that will benefit from this research.

To be clear, there is nothing wrong with starting your entrepreneurial career with a small business. Building a solid financial base will help create a longer personal financial runway for future startup ventures. Also, establishing a successful small business can build credibility and networks through the business community that will be hugely valuable when launching a startup that requires outside angel and VC investments. But while you do that, be careful not to get too comfortable with a steady paycheck.

How do you decide which one is for you? First, ask yourself, what is my tolerance for risk? And what is my tolerance for failure? Because no matter where you are in your life, it is a great exercise to stop everything and visualize your absolute top-end potential. It’s the kind of brainstorming you did as a kid, when you imagined being the President or, even better, an astronaut.

Then, start by deciding the biggest problem in the world that you want to solve.  Develop your ideal solution to this problem, and then invite your trusted friends and family to poke holes in it. Iterate until you’ve got an awesome idea. If you can build a great team around your awesome solution, now you can stretch one foot into the world of startups.

Finally, determine your top objective. Is your long-term goal to build a nest egg or make a dent in the universe?

What do you really want out of your life in five years?

Neil Thanedar is the founder and CEO of LabDoor, a mobile health startup providing consumer-focused product safety ratings. At 24, Neil is the visionary and scientific mind behind a company seeking to replace the FDA and Big Pharma as our top sources of safety information about pharmaceuticals, supplements, and cosmetics.

The Young Entrepreneur Council (YEC) is an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.

Check out our interview with Neil Thanedar here.

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Why Brands Are Spending $43 Billion On Stories This Year–And You Should Too

Did you know that 90% of consumers find custom content useful, and that 7 in 10 consumers prefer content campaigns over display advertising? That’s why it’s so important to focus on a content strategy – it builds trust and relationships with your customers.

Even though content campaigns have many shapes and sizes, the main goal is the same — attracting customers to you through quality content. Over at Markerly, we call them STORIES.

Markerly, Sarah Ware, Guest Post, startup tips

Why STORIES are Important

S EO. Stories build your SEO. The more content that you have out there, the higher the chance that Google will feature you.

TRUST.  Stories build trust with your audience. Educate your potential customers instead of being overly sales-y.

ORGANIC. Incorporating a pull strategy to attract customers to you, instead of a push strategy attracts customers more organically.

RETARGET. When you use Markerly for your content campaigns, you will target niche audiences that are most likely to engage with your content. If you want to target married women who live on the West Coast that are into fashion, we can run a retargeting campaign to that specific audience.

INSIGHTS.  Another benefit of using Markerly for your content campaigns is the ability to run polling within the content. While running your campaign, you can ask the readers questions about your brand and we can collect emails and demographic information .

EVERGREEN. Unlike display ads, content never disappears from the web–it’s always there, searchable, and improving your SEO and thought leadership.

SOCIAL. You’re not going to share a display ad, but you will share a thoughtfully written post.

STORIES and Your Brand

STORIES are the most organic and effective way to build your brand online, and that’s why over 43 billion dollars have been spent on content marketing this year alone! Whether you are already advertising through content, or you are exploring your brand’s options, you’re in good company. Over 39% of marketing, advertising and communications budgets are dedicated to content marketing.

Taking the time to incorporate a pull strategy to attract customers to you through quality content instead of the generic push strategy (spraying ads out that add no value) is the future of advertising and already yields better results and conversion rates. We’re excited that more and more brands are moving towards STORIES so that they can improve their ROI and take their market insights to another level.

Markerly makes publishing tools that we’ve proudly been using since their alpha stage over a year ago. Right click on anything on Nibletz and watch Markerly go to work. For more info visit markerly.com

 

How To Start A Small Business From Your Phone

Startups, Startup tips

Starting your own business is exciting, invigorating, and easier than ever. These days, if you have a smartphone and a Wi-Fi connection, you can plan a startup in catering, web design, or any other industry. First, you’ll need to come up with some essential information, then you can find comprehensive apps that will help you do the work.

Put On Your Thinking Cap

To start a small business of your own, you need a great idea. Ideally, you should do something that you love, even if you have to work at it. You also need to take a look at your competition. A brand new business in a saturated market really has to work for success and it doesn’t always happen.

Say you want nothing more than to start a mail order baking business. There are tons of similar businesses, but that doesn’t mean you can’t continue with your idea. You have to make it new, fresh and give it a twist or a gimmick, but make sure the gimmick works. Don’t do something to gain attention if it won’t work for the long haul.

Come Up with the Perfect Plan

What do you hope to accomplish with your business? After you polish your idea, you need to sit down and think about how you will define your business. Come up with short-term and long-term goals, as well as details such as size, expected volume of sales and your target market.

Your business plan isn’t just for you. It also needs to contain information about viability. You have to prove that you’ve researched the market. This is essential for attracting investors and business partners. To that end, your business plan should also outline how you intend to finance your business.

Explore Education Options

You have to educate yourself. If you already have a business degree or experience, you don’t necessarily have to take classes, but brushing up never hurts. You can also take classes that relate to your big idea, such as cake decorating classes, art classes or automotive classes.

There are things you need to learn as the person behind-the-scenes as well. Learning about tax information for small businesses is invaluable. You may also want to learn how to create marketing strategies, how to choose your operations people and what to do about insurance. That way you’ll also figure out if you need to seek professional help from outside sources.

Start Downloading ASAP

Once you have your plan in order, turn to your phone. With the right apps, you’ll find you can easily start and run your business right from your BlackBerry 10. Some of the most essential apps for small business owners include:

  • Mint.com: which helps you keep up with your investments, bank accounts and payments
  • Appointment-plus: which helps you keep track of appointments and sends out reminders to reduce your no-shows
  • GoPayment: an essential mobile payment app and built-in card reader that will allow you to accept money straight from your phone

With a good idea, business know-how and these apps, you’re guaranteed success. How has your phone helped you manage finances or business?

About the author

DJ Miller is a graduate student at the University of Tampa. He is an avid gadget geek who spends most his time writing on anything tech related. In his spare time he likes to travel, play soccer, and watch movies. You can follow him on twitter @MillerHeWrote

See why this is a must attend conference for all startup founders everywhere else.

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6 Startup Lessons From Man’s Best Friend

Guest Post, Startup Tips, YECRecently, I wrote an article about how dogs can be an asset to entrepreneurs and their startups. I thought it was a fun topic, but I was not prepared for the overwhelming response. Entrepreneurs from all over the country emailed me with stories of their own dogs and how much they’ve learned from them. The advice was just too good to keep to myself.

Below, a selection of entrepreneurs (all fellow members of the Young Entrepreneur Council) share the wisdom they’ve gleaned from their furry friends:

1. Live in the present.

From Snoopy, our office mascot and a vivacious maltipoo, I’ve learned that living in the present moment is the best gift you can give yourself. He loves it when he gets a treat, but he is just as content taking a nap on my pillow.

– Shama Kabani, The Marketing Zen Group (@Shama)

2. If it’s not rewarding, don’t do it.

My dog won’t do menial tasks without promise of a reward, and neither should entrepreneurs. Sure, Zoe will sit on command or come when called, but it’s always because she enjoys the treat or attention more than the alternative. I too try to only do things that are fun, rewarding and enjoyable. Life’s just better that way!

– Alexis Wolfer, TheBeautyBean.com (@AlexisWolfer)

davidadelman3. Maximize fun.

Spending time with my Wheaten Terrier Lulu reminds me not to take life too seriously and to leave plenty of time for relaxation and play. For instance, without taking a breather from the go-go startup mentality, I wouldn’t think of creative solutions to some of the problems I face on a daily basis that are programming related, project management related, etc. In general though, I’ve learned from her that you have to maximize your fun as much as possible. That way, work isn’t really work!

– Matthew Ackerson, Saber Blast (@saberblast)

4. Never stop trying.

Growing up, I had Desert Tortoises as pets. The oldest and largest of the two actually learned how to open our back screen door. In the summer, she would open the door and hide under a bed where it was much cooler. We got smart and started locking the screen door so she couldn’t get in. However, that didn’t deter her. She would try every day to open the door, and from time to time we’d forget to lock it and she’d come right in. The moral of the story is that, as an entrepreneur, even when the door is locked, never stop trying — because one day, someone will leave it unlocked, and that’s when your perseverance will pay dividends.

– Mark Cenicola, BannerView.com (@markcenicola)

5. Find a sounding board.

My min pin, Frisco, and I have been “working” together for the last couple of years. Working with him has taught me that our own headspace can be our worst enemy. What sounds like a good idea in your head might not be a great idea in practice. To prevent bad ideas, I tell Frisco what I’m thinking. By talking through my idea out loud with him, I can find out what needs to be improved or get confirmation on my concept. If Frisco were a human, he’d be really annoyed with me. But since he’s a dog, I can bounce ideas off him without any worries.

– Brett Farmiloe, Markitors (@BrettFarmiloe)

6. Don’t take work (or life) too seriously.

I adopted a puppy about a year into my startup, and it definitely enhanced my quality of life. Watching her play reminds me to follow suit. Don’t take work or life too seriously. Sometimes, you just need a break. This realization has done great things for my energy and creativity, and for my startup!

– Martina Welke, Zealyst (@zealyst)

Does your dog inspire you, too?

David Adelman is the Founder and CEO of ReelGenie, an online platform that will revolutionize the way family stories are told and shared. David is also Founder of Reel Tributes, the premier producer of high-end documentary films. Reel Tributes’ films preserve timeless stories and memories for families and family-owned businesses.

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.

Wait you’re a dog owner, this New York startup is FitBit for dogs.

EE-FORENTREPRENEURS

5 Advantages To Forgoing An MBA

Guest Post, startup tips, YECWhere you choose to learn is one of the most important decisions you’ll make in your career. The choice between attending graduate school and working in the real world is in fact the choice between two different models of education — and two very different outcomes. Each will enhance and challenge you as a professional, but you will emerge a fundamentally different person depending on where you spend your time.

Meanwhile, the world is changing. The cost of a graduate education is at an all-time high, but employers are entertaining candidates from a range of backgrounds and fields, with an increasing interest in productivity and results. The Internet has opened up new channels for employment, networking and professional development, as well as entire industries, tools and communities. Resources that were previously locked up in the hallways of the university are increasingly accessible in the real world.

So as you navigate the decision, you must ask yourself whether grad school — particularly an MBA — will help you accomplish the things you want to achieve and become the person you want to be. Answering that question honestly is a critical step for every business professional.

I’m an entrepreneur, and my view (particularly in this unique era) is that working in the real world is a far more valuable, enriching experience than grad school. I therefore chose to opt out of an MBA and pursue my education through real-world startup experience.  Here’s why:

1. Doing Over Learning

The old adage that you learn best by doing has never been truer. Two years hard at work in your field, as opposed to two years in a university learning about your field, will always be a more valuable experience. All theoretical training must eventually find its application in the real world, so why not play there from the start? Even with a graduate education, most candidates will find that employers care far more about real-world experience than business school training. Ask yourself: How best can I spend the next two years? I’m confident that for most people, a truly productive two years will center on the real world.

2. The Value of Paper

It’s a glamorous, interesting degree, but the MBA is no longer a requisite passport to the kingdom of business. Nor is it always reflective of the real world: Discussions in the classroom only simulate the dynamics of the working world. Real-world experience, in contrast, always speaks for itself. It also says a great deal about you — your priorities, your passions, and your abilities. What’s more, the market is teeming with MBAs, and companies in this increasingly specialized world want more than a degree. They want a person, and one who can achieve real results.

3. Life On Hold

In addition to the sky-high costs of grad school, there is also the significant opportunity cost that all candidates take on when they head back to school. Two years in a classroom also means two years not spent making money, developing relationships, enhancing skills and learning about your field. Many candidates find that personal lives are put on hold as wedding and family plans are delayed until after graduation, even though the burden of these costs (tangible and intangible) can last years. Part-time and fully-employed graduate programs are designed to manage that downside, but many students end up straddling both school and the real world without getting the full experience from either.

4. A Demanding Vacation

Grad school is often celebrated as a vacation from the real world — that is, to some degree, the allure of the MBA for many professionals — but a rigorous program done properly is one of the most strenuous experiences imaginable. Assignments build up, extra preparation and teamwork become paramount, social and extracurricular activities beckon, and sleep becomes a distant memory. Many candidates end up wondering whether they wouldn’t rather be paid in the working world — where they would also be getting hands-on experience — to forego so much of their personal lives.

5. The Right Education

Take a moment and define your goals. Make them clear, honest and attainable. Invest the energy, emotionally and intellectually, to truly understand where you would like to go — and, most importantly, why. Then ask yourself how grad school will bring you closer to that goal. Oftentimes, grad school becomes a replacement for the hard work and choices you must make in the real world. Or it is a common path that was thrust on you by a company or encouraged by your industry. In many cases, the MBA isn’t as pivotal as it seems to getting where you want to go in life. Operating in the real world, where you ultimately want to advance, is the greatest education imaginable.

Bottom line? Education is a deeply personal choice. And it’s important. It helps define who we are, what we know and how we work. Where you decide to learn should reflect your goals in each of those areas.

But when it comes to advancing your career, your education and your life, the instincts and insights you acquire in the real world will always serve you better than the ideas and concepts you explore in a classroom. I encourage you to continue playing in the real world, as I did. I’m confident you’ll be a stronger, smarter person for it.

Jay Wu leads Innovation at A Forever Recovery. In his startup experience, he has built a digital marketing agency, a content network, and an e-commerce store. Jay speaks in the Bay area about social media marketing, SEO, and current trends in the internet-startup industry.

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.

Cash flow is king, this founder learned the hard way.

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Finding New York Success By Way Of Miami Living

Neilsen Paty, startups, startup tips, Guest PostBy: Neilson Paty, Founder & Creative Director of Jetty Productions

Can sunshine and beaches improve your bottom line? At Jetty, we found the answer to be yes — and it’s a nugget of wisdom I try to pass along to my fellow entrepreneurs.

Technology start-ups are born in the minds of the founders, but that idea can incubate anywhere — a coffee shop, a home office, even a garage. As every entrepreneur knows, these ideas can come out of nowhere and spring to life at unexpected times; sometimes, proof-of-concept arrives lightning fast while other times it might take months or years of massaging an idea into a workable model. Whatever the case, the one sure thing that an entrepreneur can count on is this: every single penny counts along the way.

For entrepreneurs, your life is your business. Personal and professional time meld into one, and don’t forget about finances. Suddenly, things you take for granted at a corporate job — such as ergonomic chairs and endless supplies of pens — become a tangible expense. The old adage of “a penny saved is a penny earned” becomes magnified.

Today’s start-ups are lucky in that they were born into the technology age. Not only do we develop ideas for the Internet, the Internet allows us to work on these ideas anywhere because of its immense communication and collaboration abilities. Necessities like office space, supplies, and cost-of-living are still hovering over the bottom line, even in the best of circumstances. That’s the bad news. The good news is that we’re not necessarily tied to geography, and that allows entrepreneurs to think outside the box — or in my case, think outside of New York City.

In 2006, I founded Jetty Productions in the skyscrapers and bustling streets of New York City. As a digital content creation company, it was the ideal place to situate our blend of creative and technical. Focusing on premium video content, we worked with many of the best companies in the business. In early 2009, everyone had to tighten their wallets, no matter what the situation. With that in mind, the door opened to a new possibility — and with technology powering cloud services, smartphones, and other accessibility tools, it made sense to leave the Big Apple and take root in Miami. By that time, Miami’s beautiful Brickell neighborhood had a startling vacancy level; it was easy to find office and living space at rates that would make even the most die-hard NYC dweller drool. It also helped that Florida has no state or city tax on personal income.

The savings easily trickled down to the way I could put money into my business. This kicked open the door to a level of flexibility in what we charge, what we take on, and our resources. We can scale up or down as needed, and the annual savings compounds itself into our client base and bottom line. Jetty’s revenue increased significantly these last few years, and things are on track to continue. I truly believe that Jetty’s move to Miami has directly impacted our success. Because of our always-on connectivity, we still easily integrate within any agency anywhere in the world, including our many clients in NYC.

When I talk with entrepreneurs these days, I always stress two things: first, start your business where you can achieve a strong foundation of customers, and second, once your foundation is solid, move to a place where it’s easier to grow. For Jetty, that was Miami — for you, that could be anywhere in the world that supports your logistical and financial needs. It’s been four years since I left the skyscrapers and traffic of New York City, and our business has never been stronger.

About Neilson Paty

Neilson is the founder & Creative Director at Jetty Productions, a place for brands and agencies to create short form premium video content. Neilson is known for leading eye popping content driven campaigns steered by an analytical and user engaging approach. Jetty Productions has a client roster to include over 50 companies, creating thousands of videos viewed and shared millions of times via broadcast, film, web, & mobile.

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Building A Social Site? You Can Trust Your Users Are Full Of It

Repp, Cincinnati Startup, Guest Post, Social networksYour startup began because you wanted to create the Airbnb for X or the Match.com for Y.  You have visions of thousands, if not millions, of users flooding your site, all of them acting with the best intentions as they rent, share, buy, date, and network.

Well, they’re liars and full of bullshit.

Not all of them, of course. But the majority of them aren’t totally honest. There’s the online dating  girl who posted a picture on her profile from fifteen years ago, the guy who lied about his income and interests, and the opportunistic teen who is selling goods on Craigslist that he just happened to have “borrowed” from a neighbors open garage.  Not only are people lying about small facts, but  whole identities are fictional as 83 million Facebook users  and 20 million Twitter accounts are fake; the odds are good that you’ve had an interaction with a fraudulent individual or social media account in the last month alone.

The scary thing is, opportunities for such fraudsters will continue to grow, a scary proposition for your startup, whether it be a P2P, networking, dating, or any other site that connects people.  When you look at it, our new fangled digital economy is built upon increasing amounts of strangers entering into trust-based transactions, and your new startup sits on top of these transactions, which you should be praying go without incident.

If you’re in the startup ecosystem, you’ve probably spent countless hours worrying about how you and your website best ensure that everything is on the up-and-up with the least amount of effort. There are definitely a variety of ways that startups have tried to keep the bullshitters off their site, each which have their own pros and cons. Some of the popular ones include:

  1. Leverage users social media connections – These days sites are popping up overnight, allowing users to login using their Facebook, Twitter, and LinkedIn accounts.  On the face, this is great, as it saves time to get in the door and creates a minimal barrier to entry for each new user, which is one of the goals of any founder.  Websites see this as a way to better know their users because at the very least it anchors them to an account that has interactions with others.  If you see that Jane has her Facebook account connected to her Airbnb account, you can look for common connections, possible see more about Jane’s education, and make assumptions that Jane seems like a nice gal. You as a platform owner and as someone checking out Jane might feel great . . . that is until you remember the large amount of fake Facebook accounts and realize how low the barrier to entry for most social networks is.  Now, one starts to wonder if Jane is really Jane and if she’s not, who did you just let stay in your Manhattan loft. Pro: Utilizes technology that is commonly used. Con: Fake accounts and fraudsters can easily make it onto your site.
  2. Disclaim It  – True, it can be a burden for sites, especially startups, to even think about fraudsters on their site, so many, including a lot of dating sites, will just disclaim it.  They’ll say in big, bold type that they don’t conduct background checks or verify their users at all.  While this is definitely easy for the site, as they can collect subscription payments as usual, it leaves the consumer, you know the one without the leverage, being stuck chatting with potential fraudsters. Pro: It is cut and dry for the website owner. Con: Users interact at their own risks.
  3. Vet Them – Some startups will look to tackle this problem head on, spending extra time and money on creating their own vetting system. They may have users send in passport/license photos or run background checks on their users to confirm identity.  These steps really begin to show that a site cares about their users, but some consumers have begun to push back as to fears that this is a bit big-brotherish. Do you want a car sharing site having your passport on file for the one time you’re going to use them? Pro: Provides verification for users, so they know who they’re dealing with. Con: The fear of too much personal information locked up with one site.

While these are just a few of the methods used to verify users and keep out the fraudsters, the bottom line is that you must take the proper steps to deliver a great experience to your users and make them comfortable with your service and others on the site.  You must not overlook the elements that go into your offering, as many issues likely sprout from such decisions that affect your staffing, your liability, your site’s friction, and how much time and effort is necessary to pull it off.

Michael Bergman is the CEO and Co-Founder of REPP, a platform for identity management and self-curated background checks.  His goal is to provide everyone an easy way to take control of their information and every platform a simple solution to their verification and fraud issues.

3 Ways To Improve Your Startup’s Pitch Deck

As an early-stage entrepreneur, you must constantly keep your pitch materials up to date, even if you don’t seek venture capital funding until the future. Whether investors reach out to you or vice versa, there are certain questions that are almost always asked. In my observations of the startup market — and my experience of the million-dollar seed raise my company completed last year — investors usually end up focusing on three very specific items.

To maximize your company’s chances of pitching your startup successfully and securing venture capital, here are the three questions that every pitch deck should answer:

1. Does it look like your customer base is growing?

If it does not look like your customer base is growing, you are dead in the water. That may be an obvious point, but I cannot tell you how hard it is to communicate customer traction to prospective investors. Investors, like you, have limited time. You need to graphically depict that you are growing in as few words as possible, using a solid visual representation.

We have taken a lot of different cuts at this slide, but the version below seemed to resonate best:

pitchdecks1

2. Do your customers like your product?

I’m speaking for both B2C and B2B businesses here – you need to be able to demonstrate that your product is getting “stickier” somehow, and the usage patterns of your customers are getting more favorable. In our case, we choose to depict traction in terms of number of pieces of written content our customers purchase from us each month – fortunately, that is trending upward for us:

Fundraising, Pitch Decks, Guest Post, Startup Tips, YEC

The reason you need to demonstrate that your product is sticky is simple: acquiring new customers is MUCH more expensive than getting existing customers to pay for your product again. Not only that, but happy customers are also your best salespeople — if you are able to successfully demonstrate that your existing customer base is happy, that in and of itself is a low-cost sales channel. I cannot tell you how often we get asked for the above slide, and we try to update the data on this as frequently as possible.

 

3. Does it look like your business/product can actually scale?

Remember that venture investors are not interested in ordinary returns — that is why they are in venture capital and not in the S&P 500. If you are not able to demonstrate a clear path to $100M within five years, your company is not a good candidate for venture capital. We constantly get asked about scalability, and truthfully, there is no great answer for any company – all you can do is take your best shot. For us, it is a product slide that looks like this:

PitchdecksG3

We figured out that the bottleneck for our customers creating content was coming up with topics fast enough. We introduced a product (“topic pitching”) that allows our writers to pitch businesses on the fly. It had a nearly 52 percent conversion rate to paid business. Our writers are essentially doing demand generation for us. That is what we want to communicate to potential venture investors, should they come knocking at the right time.

Similarly, your business likely has a “magic” lever that will allow you to reach that 100M in revenue point (a big maybe, I realize) if you keep investing in a certain product, or channel. Once you figure out what the lever is, you need to figure out a way to communicate that.

It never hurts to keep your materials up to date, and it cannot hurt to have the above slides ready at a moment’s notice — should the right investor come along.

Sunil Rajaraman is the founder and CEO of Scripted.com, a marketplace for businesses to hire freelance writers. Scripted.com has a pool of 80,000 freelance writers, and ranks as one of the top five largest writer communities on the Internet. Scripted.com currently provides hundreds of businesses with thousands of blog posts, tweets, press releases and articles each month.

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.

Does your startup have a company culture? Should It?

Bryan Clayton, GreenPal, Tennessee Startup, Guest PostDoes your startup have a company culture; should it?

Company culture is important; we all know that.  But when should it be a focus?  In the early stages of a startup? Or later on when scaling and building a team?  And what is culture, really?

Tony Hsieh has proven to the world that culture can be a competitive advantage, and credits much of Zappos’ success to its culture, and its passionate people.  Tony says, “Businesses often forget about the culture, and ultimately, they suffer for it because you can’t deliver good service from unhappy employees.”

Culture is no doubt critical to any team’s success, no matter what the size.  My concern is that I observe teams in infancy place an over emphasis on things in the name of company culture before the business fundamentals are flushed out. In the beginning, we as entrepreneurs must focus and prioritize the basics and fundamentals of creating a scalable business over trying to build a cozy culture.

Ping Pong tables, free lunch, and massages help make Google a great place to work, but these things did not make Google great in the first place.  These are the perks that help keep employees happy and a great company on top, not necessarily what propels it to greatness.

Tony Hsieh teaches us in his book “Delivering Happiness” that culture is created, protected, and maintained at the point of hire.  When Zappos interviews a new team member, they are first focusing on good cultural fit.  A classic unorthodox example: when Zappas flies you in for an interview, they will send a car service to pick you up.  The driver will naturally engage you in conversation; what you don’t know is, the driver is on the recruiting team, clandestinely interviewing you to see if you would be a good cultural fit.

With respect to culture, this is perhaps the best precaution we can make as startup entrepreneurs: to hire good fits.  The first five hires will make or break a startup, as they are co-founders in their own right.  In the Zappos fashion, we must diligently qualify them as a good fit. In his book, Hsieh talks about taking a candidate to happy hour; a few drinks will really tell you what a person is like.  If you can break bread with the person, then why hire them?  If you won’t enjoy hanging out with them socially then they won’t be a value add for culture.

Perhaps sometimes culture gets mislabeled as “perks” offered throughout an organization.  In its most potent form, culture should refer to the aligning values of the organization; do you and your team members all believe in the same things?  What is your team’s mantra?

The specifics of your team’s values are not as important as the fact of having the values engrained that align each member of that team.  This adds purpose to the mission, and passion is a product of purpose.  These are the elements by which real culture is created.

These values have to be installed at the early stages of a company, as it’s impossible to come back later and sprinkle in some culture and values into an established team.

Strong culture is created when each member of the team believes in the same things.  When that is the case, trust emerges, and when you have trust you have loyalty.  With these elements embedded in a team, no matter how big or small, there is no limit to what can be accomplished.

Bryan Clayton,is a  serial entrepreneur and the co-founder of Tennessee startup GreenPal

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Cash Flow Really Is King: I Learned the Hard Way

Guest Post, YEC, StartupsAt 23 years old, I started Infographic World, a data visualization company working with brands to tell their story in a more visual and effective manner. It doesn’t matter that I’ve practically studied business since childhood or that I have an MBA—there is simply no greater teacher than failure. I’ve had to acknowledge this truth more times than I can count.

My first lesson came about 10 months into starting the company. At the time, I had virtually no systems in place to track money: how much was coming in, how much a job would cost, how much I would eventually need to pay vendors, etc.

More importantly, I never stopped to think about the payment terms I was offering my clients. In my head, I had been conducting a fair amount of business, so the money would come in whenever it came in, and I would be fine as long as there was a nice, comfortable amount of money sitting in the business bank account. To make matters worse, I always wanted to pay my vendors, so whenever I received an invoice, I would cut a check immediately, every time.

On a particularly fateful Friday, I was printing out the invoices that were in my inbox. For some reason, a lot of my jobs had come to a conclusion around the same time, which meant that there were now a lot of contractors that needed to get paid. I laid out all of the invoices on my desk, added them all up and wrote down the total number. Just before I began writing out the checks, I randomly figured that I should check my bank account balance and see what I’d be left with after paying these vendors on time, like I always did.

The next moment was one of the worst feelings I’ve ever had in my life—my bank balance wasn’t enough to cover the amount I had promised my vendors. It wasn’t even close, actually.

I closed the office door and sat there at my desk with a pain in my stomach that completely overwhelmed me. For the first time in my life, I felt like a complete and utter failure. How could I have been so stupid to allow a situation to arise where I had to pay out more money than I actually had in my bank account? I didn’t want to upset my vendors; they were the lifeblood of my company in terms of producing something for my clients. In my head, my business wasn’t going to survive the next 30 days.

I decided to visit my parents’ house that weekend and speak with my father, who has always been a mentor of mine and someone in whom I confided in times of trouble. I explained my situation and we sat there for hours, discussing what caused the problem and different ways to remedy it in the future.

With a hard look, I realized that my first problem was obvious: I wasn’t enforcing any sort of payment terms with my clients, and I was paying my vendors too quickly. Essentially I was paying for jobs long before I was actually being paid for them—a model that will eventually catch up with you, as I’ve learned. I proceeded to set up new terms both for the clients and the vendors: I began to require a certain percentage of money up front from the client, and also came to an agreement with vendors to pay them in a manner that’s more realistic for me as a business owner.

In order to enforce these new policies and prevent myself from making such a great mistake again, I found that I also needed a better way to track what money was going in and out of my company. My father insisted that I set up a “reserves” bank account for my business: whenever money was received for a job, I would set aside what I knew to be the future costs of this job into this separate bank account. This way, regardless of when the job got done, the money that would be needed to eventually pay the vendor would always be there.

This truly was my great mistake, but what matters is surviving it — and learning from the experience.

Justin Beegel is the founder of Infographic World, Inc. He left the big corporate world at 23 to help companies transform the way they communicate their messages—essentially taking things people don’t want to read (long and boring PDFs, text-heavy articles and dense subject matter) and turning them into captivating visualizations that people actually want to read.

The Young Entrepreneur Council (YEC) is an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. The YEC recently published #FixYoungAmerica: How to Rebuild Our Economy and Put Young Americans Back to Work (for Good), a book of 30+ proven solutions to help end youth unemployment.

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11 Tips For Transitioning From Employee To Employer

Guest Post, startup tips, YECQuestion: What’s your best leadership advice for going from employee to boss — of yourself, and maybe others too? (name one tip)

Get Ready for the Investment

“You’re used to managing a crushing workload, difficult clients and phone on perma-ring, but when you’re the boss, you get to handle ego and emotions too. An important lesson is that managing personalities, expectations, egos and abilities is just as important as everything else on your plate. A happy, healthy, productive team is a product of time and energy spent caring for your team on a personal level.”

Yael Cohen | Founder, President, CEO, Fuck Cancer

Pick Up the Boss Work

“One of the most common thing that employees do when they become the boss is they still do employee tasks.That kind of work is supposed to be done by employees and you are supposed to do boss work! When we run a business, it is our job to build systems and manage people to run these systems. If you find yourself doing the work, keep asking yourself, how can I replace myself for this task?”

Remember the Other Side

“One thing I find important as a boss is to remember what it was like on the other side, as an employee. For example, I used to hate when a boss would micromanage me. I sometimes catch myself doing that with my employees, and then stop and remember how much it bothered me, and try to stop the habit myself. You want the people working for you happy and productive, so remember what made you happy.”

Seek Perspective

“Always know where your organization is in its life cycle and where you are as its leader. Your role and the company’s needs will change at the pace of growth and you need to be steering the ship through its various phases. Regular reflection, time off and insights from outside will help you to zoom out.”

Christopher Kelly | Co-Founder, Principal, Convene

Learn to Delegate

“The hardest part of moving up the ladder is knowing what to hand off to someone else (or even to automate). Most of us assume that as the boss, we have to do everything. The reality is that we’re responsible for everything — but who actually does the work isn’t important.”

Keep Up the Confidence

“Believe in yourself and your decisions and get comfortable with managing employees. Stay firm in your resolve, but not rigid and inflexible. Don’t be afraid to ask more experienced mentors for advice and to utilize the services of consulting firms. If you keep focused, stay calm, and are willing to work hard, you will find it extremely rewarding and fun!”

Zach Cutler | Founder and CEO, Cutler Group

Maintain Transparency

“I strive to be really transparent and open with my employees. I’ve experimented with varying levels of openness, but ultimately, being more transparent and honest with everyone is the best option. If they understand me, and my drive to push them to be the absolute best they can be, we can have success both individually and as a company.”

Justin Beck | Co-Founder and CEO, PerBlue

Create the Systems

“Focus on creating systems and getting organized. If you do not have systems in place with clear directions and checkpoints, then you’re going to struggle to manage and lead your team. Once you have systematized your business and organized your own projects and tasks, then you can lead by example.”

Pete Kennedy | Co-Founder and Managing Partner, Main Street ROI

Start Planning Ahead

“Planning is the key to having perspective on what’s most important now and working ahead to proactively address potential challenges. If you are the boss and you don’t plan, you not only create stress for yourself, but also for your employees. Make this a daily habit so that you know how to lead best.”

Elizabeth Saunders | Founder & CEO, Real Life E®

Discipline Makes a Difference

“When you’re an employee, you can usually rely on upper management to guide you and prod you when work needs to get done. When you’re the boss, the responsibility lies completely on you, so you need to practice discipline and focus. If you don’t, who will?”

Steven Le Vine | CEO/President, grapevine pr

Build Your Brand

“Make sure you focus on building your professional brand. The more credibility and authority you have, the more opportunities will come your way and you will be able to lead more effectively.”

sneakertaco
Image: kwwl.com