The Brandery, Cincinnati’s branding and marketing tech startup accelerator, held demo day on Wednesday at the Great American Ball Park. They showed off 11 new graduate startups to a packed house of nearly 400.
REPP was one of the startups we actually missed on our last trip to Cincinnati at the end of June. What we saw, was a team that knew how to dress in some awesome hot pink pants. After getting over their keen sense of fashion, REPP is actually a great new spin on a variety of old ideas rolled into one.
Have you ever met a girl that you tried to date, but a year to make love she wanted you to wait… oh wait that’s a song lyric. Have you ever met a girl that you tried to date and after she stood you up you found out she “pre date stalked you”? Well that’s exactly what happen to REPP founder Michael Bergman, when he actually met his now wife. Luckily for Bergman he’s got a pretty popular name. In fact, Chris Bergman, the founder of Chore Monster (which is a previous graduate of The Brandery) isn’t even related to Michael.
So sure we internet stalk everyone now. The first thing I do when I get a new business card or meet someone at a conference I find intriguing is go right to good ole Google. The problem with that in the dating world is that there is a lot of stuff out there that may be better suitable after a few dates.
Now take a situation at the complete other end of the spectrum. It’s time to sell your iPhone 4s on Craigslist. Now this is a hot item and you may want to know a little bit more about the man who just pulled up to a panel van and appears to be packing a pistol in his sweatshirt.
In both of these cases you want more information about someone. If you were the someone in question, with REPP at myrepp.com, you can control that flow of information.
REPP aggregates your social graph and can even integrate a background check into a profile that you can give people access to. You can also control how much information is given out in that profile.
You may want the ladies to know a little more information than the guy you’re buying the stolen Xbox from. Nonetheless both the Craigslist seller and the nice young lady would be more comfortable with more information about you.
So REPP is a background profile platform. With it’s wide variety of customizations and it’s great variety of information sources, REPP stands apart from anything else in it’s space. REPP costs $9.99 per month but for that you get a whole lot more than any other similar service. Also, the person that wants to meet you or wants to do business with you doesn’t have to foot the bill. To make that $9.99 an even better value proposition, REPP has a way to gift subscriptions of their service to other potential users.
Watch Bergman’s Demo Day pitch below. After you get over their hot pants, you’ll see why REPP won’t ruin your REPP.
Comments Off on Brandery Demo Day: Utah Startup CrowdHall PITCH VIDEO0LikeLike 1,899
We’ve really liked CrowHall even before we found out they were going to be part of the 2012 class at the Brandery. Their platform is a great way to let celebrities, public figures, politicians, bloggers and micro celebrities respond and interact with their following in a clean, branded manner that’s both organized and archivable.
The premise for the idea is great and they’ve been testing out the platform and in July they did a public test with “Bachelorette” winner Jef Holm. Holm sent out one tweet the day before the test saying that he would be taking questions on CrowdHall. He didn’t include a link to the site or the secret page that would hold his CrowdHall forum, but his fans were relentless, they went to the CrowdHall site, and founder the private page. The end result was that when Holm logged in for his CrowdHall session during the test he already had 29 questions waiting for him.
COO and co-founder Jordan Menzel pitched today at The Brandery’s Demo day at the Great American Ball Park. Menzel was decked out in a yellow t-shirt and cutoff shorts which they explained before the pitch was a “cost cutting measure”. While they have money committed they used all of the seed money working on validating their concept, and buying caffeine for their developer Nick.
The product looks great and hopefully it will be a household word in the 2016 election. Check out the pitch video below:
We are one week away from seeing the 2012 class at The Brandery accelerator in Cincinnati. The Brandery is a top 10 accelerator and focuses on branding and marketing. They’ve attracted hundreds of applications from across the globe for each of their last three sessions.
While The Brandery follows a co-hort accelerator model, as well as the Global Accelerator model, what sets them apart is their focus on branding and marketing. Being situated in Cincinnati Ohio puts them at ground zero for one of the biggest branded companies in the world Proctor & Gamble (P&G). P&G’s influence can be found within the walls of the Brandery. General Manager, Mike Bott, came to the Brandery after a successful stint as brand manager for Olay and other P&G brands. P&G’s roots don’t stop there, Brandery Co-Founder Rob McDonald is the son of the current CEO at P&G Robert McDonald. The younger McDonald is a lawyer at Taft during the day though.
The Brandery pulls from other marketing resources as well. Take co-founder Dave Knox for instance, Knox is the Chief Marketing Officer at Rock Fish a digital agency with a laundry list of clients that are household names. PF Chiangs, Sam’s Club, Bunn, and White Cloud are just a few of the brands that trust RockFish for their creative needs.
The Brandery is a hard core accelerator. There’s no working part time and participating at The Brandery. We spent five days with The Brandery founders and the staff in Cincinnati’s Over The Rhine neighborhood earlier this summer. There was a constant swarm of activity in the bullpen where each startup has desk space and white boards. There was also class after class in The Brandery’s second floor class room. Folks come from all over the country to talk with The Brandery’s startups and even skype in for lectures.
Some of The Brandery’s startups from this class had pivoted by the time we went to visit in August, others have pivoted again as they got closer to demo day. Even startup evangelist Nick Tippmann found himself changing teams with less than two months to go. No matter what way you look at it, next week’s demo day is shaping up to be an eventful one.
“We’re pumped to showcase our companies on Demo Day. They have done a fantastic job leveraging the relationships and partnerships in Cincinnati and our broader national network to refine and validate their businesses. Its awesome that the Cincinnati and Brandery communities are working together to build something special” Bott told nibletz.com
From what we’ve heard on our visit to Cincinnati McDonald gets more and more excited every year. In addition to helping teams with legal issues, McDonald gets out in the community with the Brandery teams every chance he gets including festivals, events and even Reds games. The Brandery teams were also major parts of Startup Weekend Cincinnati over the summer. McDonald, Knox, Bott and many of the teams founders were on hand throughout the weekend to provide mentorship and guidance. In fact Austin Hackett, the founder of Crowd Hall (A 2012 Brandery Company) pitched his own startup on startup weekend, the one that actually looked most complete.
Accelerators are intense and sometimes a bit insane. Gut checks at an accelerator happen often and pivots are inevitable. Greg Svitak and Kurt Pettit from Cleveland Ohio entered The Brandery with a startup called Flock’d. The premise for the idea was good, they wanted to do “swarm” like deals at night clubs and bars. Pettit explained to us that the idea was abandoned because every municipality in the country has their own liquor advertising laws which made a nationwide app in that space all but impossible.
Svitak and Pettit regrouped and developed AndTix which is a ticket selling platform for major sporting events. Neither man is any stranger to startups. Pettit has been a designer that’s done startup work for years. Svitak was one of the organizers for the 2012 startup bus to SXSW. After wrestling with the ticketing idea for a little over a week, they regrouped again and plan to show off a great concept in ticketing next week.
26 year old Andy Zhang from Seattle Washington went into The Brandery with a concept called Fly Dutch which according to Angellist matched starutps and investors. Zhang, who is a trained lawyer among other things, actually pivoted FlyDutch into “woowhoo! online dating for the offline type”. His startup boasts no messaging, no surveys and no work. Could it be Pinterest for dating?
One of the teams we’ve seen as a standout since before this session at The Brandery started is Salt Lake City based CrowdHall. CrowdHall is a platform where celebrities, politicians, micro-celebrities, bloggers and others can communicate with their audience in a voting up and down question asking forum. Back in July they tested the platform with Bachelorette winner Jeff Holm. CrowdHall is the perfect platform for elections and online town hall meetings.
Co-Founder Jordan Menzel admitted that CrowdHall would be perfect for the Presidential Election, but the timing may be off. CrowdHall has stayed the course from entry to demo day and will reveal a polished, ready to go product that nestles nicely into it’s own space. We’re pretty sure that over the next few years and then again into the next election cycle CrowdHall will become a household name.
Our other standout team from this years session at The Brandery is Impulcity. We’ve covered Impulcity since before they were even selected for The Brandery. This Louisville startup is offering up a new way to find events in any area. They have hundreds of thousands of events organized and delivered into an app that has a slick and visually appealing UI and a feature set that includes the ability to share events, follow events, and add to an events wall.
CEO and Co-Founder Hunter Hammonds is putting his all into Impulcity. In July they had a full featured, working beta, in fact we were in the beta test. There really was nothing else like it available in any app store or market. Impulcity was able to find and recommend events based on location, likes and other algorithms and deliver them with great visuals and the information an end user needed to make a decision about what to do.
Impulcity may have been perfect to a lot of people’s standards however with just under a month to go Hammonds blew up the whole thing and started over from scratch. They took a lot of beta testers feedback and iterated to the product that will released next week.
The stylish Jay Finch came to Cincinnati and The Brandery from New York, with his offline-online crowdfunding hybrid, SockStock. The concept takes businesses in need of funding and allows patrons to micro-crowdfund projects at the businesses they frequent via Finch’s platform. Finch has already made inroads in Cincinnati with the Carol Ann and Ralph V Haile Jr /US Bank Foundation who are referring their creative entrepreneurs and artisans to SockStock to raise money for their own projects to grow their companies. Finch plans on staying in Cincinnati after demo day to further the SockStock platform.
We’re expecting great things from the 11 teams at The Brandery this year when demo day rolls around next week.
It’s Investor Day/Demo Day season across the country. We’ve got Brandery’s demo day in Cincinnati in two weeks on October 3rd. RevTech in Charlotte’s demo day is also October 3rd. MassChallenge has a class graduating soon, and so do many more.
Here at nibletz, the voice of startups “everywhere else” we attend a lot of demo days and we get asked for feedback by lot’s of startups. So here we’re going to show off some pitch videos from investor/demo days and share what we personally like to see. Of course take our advice however you’d like.
Product Product Product
Product is the most important thing at Demo Day, at least in my opinion. We’re going to go out on a limb here and assume that a business plan, pitch deck or wireframe is what brought you to the accelerator in the first place. Now you’ve completed a three month accelerator and received a decent amount of seed funding. I don’t care what the reason, you better have a product. The accelerator staff may blow smoke up your ass but if I personally had given you the seed money, and I don’t see a product, youre going to be cutting my grass for many years to come.
Enough on the startup lingo
The point of the three month accelerator was not to hear about minimum viable products, bandwidth, game changing, disruption or that you’re a change agent. I also don’t want to hear “at the end of the day”. Truth be told most investors know the buzzwords and it’s often times a BS alert in the pitch, either that or a crutch. So at the end of the day those investors are going to go home to their families without investing.
Statistics are as boring as your statistics class
I love startup pitches on investor day that use real world examples of problems and not a hodge podge of statistics and a boat load of slides to show them. Remember that you rattling off statistics is nothing more than you rattling off statistics. Use your key statistics in nice colorful charts, leave them up for a few seconds but I’m sure you have your pitch deck in an emailable file or better yet on slideshare. If someone is jonesing to see all your stats, follow up later. Don’t put anyone to sleep
Growing organically and virally in the first year and making revenue in the second year
This is absolutely NOT a viable go-to-market strategy. We, and of course investors, want to know where your revenue is going to come from, the first year. In fact they want to know where your revenue is going to come from tomorrow. I don’t care what you told yourself in the mirror this morning, chances are very high that you’re not the next Kevin Systrom.
Stealth Mode
If you’re a nibletz reader you know we hate stealth mode, it’s bull shit. Somebody else already has your idea, it’s about execution and product not about keeping secrets. Now at investor day/demo day all of your cards should be on the table. If you’ve got a video capturing app and more features coming that are in stealth mode, why aren’t they in the product now. Perhaps you should have spent less time playing foosball and more time working on the product.
You can’t listen if you don’t stop talking
Whether you’re in a Q&A session right after a pitch, or fielding questions at a booth or in the crowd after the event, you can’t listen if you don’t stop talking. A lot of people are going to tell you what a great job you did. Take those compliments in stride. But when it comes time to answer questions, answer them concisely, and quickly. If you don’t understand the question, let the person asking it know that, they’ll respect you more. If an investor asks you something and you don’t know the answer to it, tell them it’s a really good question, jot a note down and either research the answer on your iPhone or with your team and get back to them that night, or follow up. If you bullshit they’ll smell it.
Don’t forget personality.
There’s a good chance that you were picked for the accelerator not because your ticket selling app was going to take on Ticketmaster and Live Nation, but rather because the board liked you, or your personality. Don’t forget to interject some of that in your pitch.
And now a video…
This is Banyan, they won a $100,000 in the GigTank challenge which was an investor day challenge for the Gig Tank accelerator in Chattanooga. Here’s why I love this pitch.
– First off I’m not big into the product I’m not sure how big the market is. It’s a collaborative research tool, it’s a great concept but again there’s not a huge market and researcher’s aren’t the best at sharing. That’s not the point though. I thought Toni Gemayel had a great pitch.
– Banyan had a product. Banyan was up and running and had been thoroughly tested
– Gig Tank’s theme was literally “high bandwidth” startups. The accelerator was built around Chattanooga’s 1Gb fiber. Researchers who use Banyan have to transmit enormous amounts of data. Gemayel conceptualized this by saying if a researcher wanted to send 2 terrabytes of data from Stanford to the UK under traditional bandwidth constraints it would be quicker to get on a plane and fly there.
– Banyan offered several plans at making money immediately, not two years down the road.
– Finally, Gemayel had everyone laughing with a really small joke at the end of the presentation. Watch the video to see it.
In Brad Feld’s column in Business Insider this morning he talked about the Orbotix team, Adam Wilson and Ian Bernstein. They’re the two guys behind that crazy little ball we all grew to know and love at Thedroidguy offices as The Sphero. Feld was holding office hours during the 2010 Boulder TechStars program at a pivotal point for the ball. In fact, without Feld’s interaction with Wilson and Bernstein there may have never been a ball.
We first saw the Sphero Ball at Show Stoppers at CES in 2011, a year before almost everyone else saw the ball. You could control the ball with your smartphone and make it dance across the floor. It was right then and there that Russell Holly, a colleague of mine, and I, saw the true potential for the ball. Without any prompting we entered into a conversation with the founders about crazy cat toys, virtual golf, obstacle courses, virtual bowling and a slew of other things that would come to fruition in the following 18 months.
So how did it almost, not happen?
Well Bernstein and Wilson went through what feld called “Mentor Whiplash”. We’ve seen it happen at many accelerators across the country, the accelerator pivot.
From Feld’s account at SAI, Wilson and Bernstein sat down to meet with Feld and looked like whipped puppies. Their fire was gone from Feld’s previous visits with the duo.They had three slides on the table and Feld wanted to hear the ideas. Both Bernstein and WIlson were self-proclaimed robot geeks, and hackers and loved working with robotics all hours of the night.
As Feld tells it in his SAI column, the first idea was a door lock that unlocked with a smartphone. The second idea it seems no one could remember, and the third idea was the robotic ball. Problem is, there was no market for a robotic ball,no way to scale a robotic ball and it just seemed like a fun toy. Feld encouraged Wilson and Bernstein to go for it.
Bernstein, Wilson and heck Feld aren’t alone when it comes to pivoting in the accelerator. In fact, pivoting in the acce
lerator is justpart of the process. Top ranked Cincinnati accelerator, The Brandery, co-founder Dave Knox told us:
“In the early days of a startup, a company is searching to find a business model that resonates with consumers and can scale. This search can lead to subtle changes in their direction or at times a complete course correction that we often call a pivot. It is a process we have seen several times at the accelerator stage at The Brandery. At an accelerator, startups are put into the spotlight with their peer companies, mentors and potential investors. This leads to a quick determination if their startup is going to have what it takes to make it.”
“A great example of a pivot during the accelerator was Michael Wohlschlaeger in 2011. He came into The Brandery with a company called Meruni that was a data aggregation and analytics play. At The Brandery he found that the original business model was flawed but there was a segment of consumers in fashion that were incredibly interested in parts of the plan. He pivoted the company to StyleZen, focusing entirely on that fashion market opportunity. And while the pivot happened only 4 weeks before Demo Day, it ultimately led Michael and his team to raise a seed round from the venture firm CincyTech.”
Wohlschlaeger added:
“StyleZen started as Shoptimize, an automated, smart grocery list solution. The link between Shoptimize and StyleZen was harnessing the power of consumer data to build compelling solutions for the consumer (as opposed to just the brands and retailers). StyleZen is a personalize fashion discovery platform (truly “me-commerce) that learns a consumers preferences and distills the fashion universe down to a personalized, consumable level. ”
In Memphis Tennessee at the Seed Hatchery accelerator, Work For Pie pivoted from a website that was looking to link founders to technical co-founders, to an all out social network for open source developers. In fact, the name Work For Pie came from that idea where they would link founders together who would of course work for equity instead of pay (well at least by design). When the concept changed the name remained the same and they quickly took off getting a $300,000 add on funding round led by Solidus.
As for the little robotic ball. After making it’s debut at CES 2011 it was prominently featured at SXSW 2011 and Google I/O 2011 where the Sphero ball was a main attraction at the Google playground. The balls officially went on sale right before the holidays last year and are still selling like hotcakes, or like must have robotic balls controlled by your smartphone.
Check out the Sphero Ball rocking it at Google IO 2011 (1:30 in or so)
The Sphero ball also caught the attention of one Barrack Obama back in April. The President even got a little snippy with passerbys while he was trying to play with the Sphero Ball telling them “Excuse me- give me some space to drive my ball”.
Comments Off on Cincinnati Startup ChoreMonster Makes Chores Fun For The Whole Family VIDEO INTERVIEW0LikeLike 2,902
Cincinnati startup ChoreMonster makes chores fun for the whole family. The Cincinnati based startup, founded by Chris Bergman and Paul Armstrong was one of the standout startups in the 2011 class at the Brandery Accelerator in Cincinnati’s Over-The-Rhine neighborhood. The startup was designed around monsters that Paul Armstrong had created and shown to Bergman. The two decided that they really needed to do something fun, positive and profitable with the monsters.
Bergman tells us in the video interview below that he didn’t have the best home life as a kid. He didn’t delve deep into that but you can tell that he is very passionate not just about starting a tech company,but the good that ChoreMonster is going to do for families and kids. He loves the idea behind incentivizing chores and of course the gamification of them as well.
So how does it work?
Parents sign up at ChoreMonster.com. While it’s in beta right now Bergman tells us that all you have to do is share it with your Facebook friends, through a one-click process and you’re into the beta. He also tells us you can find beta invite codes everywhere. At this point the beta is more about putting the finishing touches on the product rather than limiting users at this stage in the game.
After you sign up, you create a profile for your child (children) no worries though the parent controls everything that the child sees.
From there you start setting up chores. You can pick from the list of chores or make up your own. Once you’ve selected a chore you fill out the chore form which asks you to assign it a point value.
The next step is to set up rewards which your child can redeem for points. The parents create the rewards themselves. For my daughter we created a chore “pick up toys and books” we assigned it a value of 5 points and that it needs to be done every day. At 50 points our four year old daughter can redeem it for a new My Little Pony. We added a variety of other chores along with a bunch of awards including things like movie night where we will go see a movie in the theater, after school ice cream trip, and after school trip to the park.
There is an app that we downloaded for her on her ipod touch which tells us she’s completed a chore. Once we verify the chore she gets the points in her point bucket.
The best part may be when the monsters come into play though. Armstrong has designed a great group of monsters that each kid can redeem. They plan on adding a virtual market so the kids can add virtual items to their monsters, buy premium monsters and interact with other kids and other monsters.
Original ChoreMonster artwork like this fills the 3rd floor at the Brandery where ChoreMonster works. It's referred to as the "Alumni Penthouse" (photo: nibletz LLC)
Sure ChoreMonster isn’t going to last forever in a kids life. The average family will probably get great use out of ChoreMonster from the time their child is four to about 12 or 13. They may grow out of it by then, but heck it’s around that age that the chore chart comes down as well.
From a startup business standpoint, with their core set of users theres barely any attrition. After the family has the big family meeting about ChoreMonster, and once the kids start using it, it’s not something that can be easily tossed to the wayside like an app or game you may have gotten bored with.
Bergman tells us the next step is to add an app for the parents so that they can verify chores, track chores, and check up on their child’s progress from their own app.
The two co-founders are filled with heart, soul and laughter and of course creativity. They work out of the top floor of the Brandery which has been dubbed the “Alumni Penthouse” from some of the companies that work out of the space. From the middle of the top floor of the Brandery Bergman and Armstrong can see all the way down to the bullpen where the current class is working hard on their startups.
Both co-founders can often be found mentoring the new startups as well. You can also find them very active in the social, community parts of the Brandery whether it be a Reds game, basketball, beer pong or one of the Brandery’s social gatherings. They’re both as committed to the Brandery community as they were when they were going through the same rigorous program.
Check out the video below where Bergman talks more about what drove him and Armstrong to create ChoreMonster and you can just tell from the discussion this is something he believes in. Investor’s believe in them as well. In 2011 they took the $25,000 top prize in the Cincinnati Innovates competition. They also closed a round of funding at the beginning of the year for $350,000 dollars from private investors and CincyTech.
Comments Off on The Brandery’s Rob McDonald & Mike Bott Explain Why Their Program Works VIDEO0LikeLike 2,766
The Brandery, an incubator founded in 2010 in Cincinnati is uniquely different from most of the incubator’s across the country. A blanket description of what an incubator does for startups wouldn’t justify what co-founder; Rob McDonald, Dave Knox and JB Kropp have put together at 1411 Vine Street in Cincinnati’s Over-The-Rhine neighborhood (Voted Cincinnati’s best neighborhood in 2011 and 2012)
First off The Brandery is in what appears to be a traditional older storefront in a building dating back to the 1860’s. The building the Brandery is in as well as the surrounding buildings typically housed a storefront on the bottom floor and then residential units above. In the case of the Brandery, the first floor has been converted to bull pen style desk space where each of the 11 startups in this session can collaborate, bounce ideas off of each other and inspire each other through competition.
The second floor houses a group classroom like area and the third floor is what Brandery GM Mike Bott says they’re informally calling the “alumni penthouse”.
We got the chance to have an in-depth interview with Bott and McDonald who are very proud of what they’ve built so far. While the Brandery runs a familiar model, which most of the Global Accelerator Network accelerators utilize, there are things about the Brandery which are inherently different, that make it a special place to grow a business.
First off the Brandery is a non-profit organization. Yes the companies selected for the program give up six percent equity for a $20,000 seed investment. However, that investment is coming from the Brandery, and not the founders, or investors. In other words, as Bott confirmed, when Brandery alumni start to make big exits, the money goes back to the Brandery directly to run the program and invest in more worthwile startups.
Next, the Brandery keeps the class size small. This year there are only 11 companies. Companies move in at the start of the session. They have three months of vigorous boot camp style work, training, seminars and business education, but after Demo Day they don’t move out, in fact they are encouraged to stay around where they still get the benefits of the mentors who show up to the Brandery for basketball, beer pong and the latest new and interesting lecture.
Even after the first year, alumni companies can pay very minimal rent and move up to the alumni penthouse.
The Brandery companies are also encouraged to play a big role in the Cincinnati entrepreneur and startup community. For instance, just after arriving in Cincinnati this year, all of the Brandery companies participated in the BunBerry TechBurry Pitch Wars, which 2012 Brandery company Crowd Hall actually won. But what’s great about that event was that all three Brandery classes were represented there.
Also at Startup Weekend Cincinnati all of the Brandery companies have been given a free pass to help Startup Weekend teams, and were even encouraged to pitch. In fact, CrowdHall’s Austin Hackett pitched one of the ideas that’s being built this weekend. While there was a lot of banter on Impulcity about Hackett and his Startup Weekend venture, he assured us that his team is 100% committed to Crowd Hall and we’re working on that all weekend too. Even Brandery co-founder Rob McDonald was an official mentor for Startup Weekend as well.
The involvement with the community works both ways though as Bott explained later on. For instance 11 different local advertising agencies in Cincinnati have donated time to work with each of the Brandery companies. There are also a lot of area mentors who work closely with each Brandery company.
Check out our indepth video interview with Rob McDonald and Mike Bott here:
Impulcity is one of the standout startups at The Brandery in Cincinnati. We finally got a chance to talk with Hunter Hammonds and Austin Cameron face to face about the disruptive mobile app they’re building.
When someone who does what I do hears the words “location” and “discovery’ we automatically think FourSquare, Google Places, and checking in. We think the space is crowded. We think “sure you’ve got something different”. Well with Impulcity, Hammonds and Cameron have something different. As soon as we arrived at the Brandery Hammonds immediately set up the private beta on my phone and for the rest of the evening I got a guided tour on Impulcity right from the co-founders.
After a night on the town, Hammonds challenged me and our co-founder Cameron Wright to name one event discovery mobile app, that served up local events, allows you to check into them, invite friends, and had a great UI. We couldn’t even name one, not like this.
As you can see they have a great visual user experience. From the main screen you see a highlighted event in visual form and then a grid of similar pictures promoting events around you. The top featured event can be swiped from left to right so that you can see all the highlighted events.
Once you’re in the event you can do a number of things which are all explained in easy detail. There are big inviting buttons for sharing, and what network you want to share with. There is a timeline feature for each event where people can chime in on their experience at the event and share pictures and text.
While Impulcity is from Louisville and building at the Brandery in Cincinnati they’ve already got over a million events in their database that will populate in the same beautiful visual way.
Impulcity says they help you discover, attend and interact with events around you and that’s certainly true. But you can bet on our road trip that we will continue to test and use Impulcity.
Comments Off on Startup Weekend Cincinnati Is This Weekend0LikeLike 1,338
Baby if you’ve ever wondered, wondered whatever became of me, I’m building a company in Cincinnati, at Startup Weekend Cincinnati
A little background on the altered quote up there. If you’ve been reading nibletz.com for a while and you’ve been watching our videos you may have noticed that while we’re on the road trip we like to use “old school” hip hop from the city we’re in for our video intro. Like in Memphis we use Tennessee by Arrested Development and Twerk by Three Six Mafia. In New Orleans we use any vintage Cash Money Millionaires. In St. Louis we’ve got Nelly. Sorry Cincinnati but we can’t find a decent song by Hi-Tek and don’t want to embarrass anyone by using 98 degrees.
I can tell you first hand that Cincinnati’s startup scene is umpteen million times more innovative than their history with popular hip hop and pop music. That’s why we’re really excited that Startup Weekend is back in Cincinnati this weekend.
The 54 hour hackathon style startup building contest puts people from all over the place together to build startups and compete in a nice little pitch fest on Sunday evening. Startup Weekend’s are exciting, innovative, and usually bursting at the seams with good food.
The event kicks off on Friday when all those signed up for Startup Weekend will pitch their ideas in a 60 second quick pitch contest. After the pitches the crowd will vote on the startups that will be built over the next 53 hours.
Mentor’s from Cincinnati’s thriving tech and business scene will be on hand throughout the weekend to help the teams in just about every aspect of building a business. Cincinnati’s mentors for this weekend include: Robert W. McDonald, an attorney at Taft and co-founder of The Brandery (we love the Brandery); Bob Gilbreath, Entrepreneur in Residence at CincyTech; Bill Cunningham, Co-Founder at OneMorePallet.com; James J Cunningham, Executive Director of C-Cap.net and Ryan Walker, Founder at Engagement.iO. Of course nibletz.com will be around most of the weekend too and we typically get roped into helping out (no really we love to help).
A couple of gut checks later, gallons of caffeine and typically as much pizza as you can eat later, the teams assemble on Sunday evening to pitch their final projects to the judges. It’s best to have a great pitch deck, minimum viable product, mock up and make sure you’ve tested the viability of your concept.
Cincinnati’s judges are: Dave Knox, CMO at RockFish and Co-Founder at The Brandery (we love the Brandery); Tarek Kamil, Executive Director at InfoMotion Sports Technologies; Dov Rosenberg, Director at Allos Ventures; Rahul Bawa, Director of Digital and Software at CincyTech; and Jeff Weedman CEO at Centrifuse and VP of Global Business Development at this little company called Proctor & Gamble.
Entrepreneurs, developers, founders, as you can see you’ve got your work cut out for you. If you haven’t signed up yet you better head here now. The event takes place at the Startup Mall (Carew Tower). Registration is at 6:30pm. Good Luck.
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Impulcity is an amazing feature packed discovery startup from Louisville, KY. We spoke with Hunter Hammonds the CEO of Impulcity back in June before they had moved into the Brandery. Hammonds was very optimistic about Impulcity and the Brandery. After two weeks in he’s just as optimistic.
Hammonds reports that they’ve trimmed a lot of fat off the app and gotten back down to the core. They have a unique way of presenting discovery so that it’s not just about the actual discovery, it’s both fun and exciting as well. Impulcity is about a lot more than just checking in.
Yesterday we talked with the CrowdHall team at the Brandery. They were still riding high off a win at the BunBury, TechBury Pitch Wars on Friday. The team from Utah took home a $1,000 check and they’re buying lunch for the entire class of the Brandery tomorrow.
Don’t let that full you though warns Hammonds. He and his co-founder Austin arrived at the Brandery a full month ahead of everyone else to get a running start. That strategy may be paying off well for these hard working entrepreneurs from Louisville. Let’s check in with Hunter Hammonds.
Indiana entrepreneur and startup founder Nick Tippmann and I have a lot in common. First off we both get carded to buy cigarettes (I know I know I need to quit), and he would probably get carded for NC-17 movies as well. The fact is that Tippmann is actually 22 years old and has already founded a startup that has been moved to the back burner.
Nick’s Impulse Coupons startup has is a great idea but he told us that he couldn’t put the right team together. He also quickly became very involved in the Indiana startup scene and the midwest startup scene. In just the last year (and at 22 but looking 15) Tippmann has: attended all the startup events at SXSWi, hosted a Shark Tank season premiere party for Mark Cuban (which Cuban attended), been to DEMO on DEMO’s dime, Big Omaha,Chicago TechWeek, oh and did we mention that he founded Startup Weekend Bloomington?
Right now the connections that Tippmann has made probably mean he could do anything or go anywhere he wanted. He was able to foster a relationship with Cuban at the party he and his mentor Larry Chiang threw for Cuban while he was in town for the Super Bowl which just happened to be the same weekend as the Shark Tank season 3 premiere.
He’s also formed a relationship with Startup America CEO Scott Case and countless others. Heck 500 startups founder Dave McClure even follows Super Nick on Twitter.
Tippmann is a whirlwind of startup energy with the conviction of only the most hardworking entrepreneurs and founders. He went to TechWeek in Chicago last week with a very unclear plan of where he was staying, locked his keys in the car one night and slept in it the next.
Tippmann takes every opportunity he gets to establish new relationships and nurture the ones he’s already had.
So what’s Super Nick doing next? Tippmann rode the Startup Bus from Cincinnati to South By Southwest. The Startup Bus kicked off at the Brandery and from that experience he knew he wanted to get into the next session which starts Monday. He has joined a team called Flock’d which is pivoting from a bar and restaurant check-in app, to something awesome in the world of sports.
Tippmann will leave for Cincinnati on Sunday but admitted tonight at the Verge event in Indianapolis that he hasn’t packed and has no idea where he’ll live. Lucky for him he drives a Suburban which could grow to be quite comfortable. The co-founders at Flock’d are going to make sure he has a roof over his head so he can get to work spreading the word about their startup and creating the fire that comes natural to him.
So what does Tippmann do in his free time? Well he meets more people, talks about more startups, mentors for the Lean Startup Machine in Chicago, consults with anyone who wants to talk to him and plans his next conquest.
I know I know I know, after South By Southwest you were sure the days of reporting on new discovery startups were over, but we assure you this one is a little different. Louisville startup Impulcity isn’t about social discovery, or app discovery, or thing discovery, Impulcity helps you discover kick ass events, venues and thing to do.
But Impulcity doesn’t stop there, they find the best events, and even sell tickets (often at great discounts) to those events. Then, once their users get into the events the entire experience turns just about user controlled. The user community adds pictures and media to prove what a grand ole time they are having at whatever event it is.
Impulcity will come in handy at Bonaroo, BamaJama, and of course next year at South By Southwest. So what you’re essentially doing is finding the best events, securing your spot in the best events and then reporting on the events to prove what a great time you’re having, and then in turn helping others discover kick ass events.
We got a chance to catch up with co-founder Hunter Hammonds who pinged us after we ran a story about the Louisville startup that’s moving to Cincinnati based incubator the brander.
After Hammonds bold statements for that story we had to check it out further. And yes, Impulcity is going to kick ass (It’s Friday the asses are ok)
Check out the interview after the break and I promise not to say that word again
Kyle
The Brandery, Cincinnati’s branding and marketing tech startup accelerator, held demo day on Wednesday at the Great American Ball Park. They showed off 11 new graduate startups to a packed house of nearly 400.
