Kyle
Cincinnati startup ChoreMonster makes chores fun for the whole family. The Cincinnati based startup, founded by Chris Bergman and Paul Armstrong was one of the standout startups in the 2011 class at the Brandery Accelerator in Cincinnati’s Over-The-Rhine neighborhood. The startup was designed around monsters that Paul Armstrong had created and shown to Bergman. The two decided that they really needed to do something fun, positive and profitable with the monsters.
Bergman tells us in the video interview below that he didn’t have the best home life as a kid. He didn’t delve deep into that but you can tell that he is very passionate not just about starting a tech company,but the good that ChoreMonster is going to do for families and kids. He loves the idea behind incentivizing chores and of course the gamification of them as well.
So how does it work?
Parents sign up at ChoreMonster.com. While it’s in beta right now Bergman tells us that all you have to do is share it with your Facebook friends, through a one-click process and you’re into the beta. He also tells us you can find beta invite codes everywhere. At this point the beta is more about putting the finishing touches on the product rather than limiting users at this stage in the game.
After you sign up, you create a profile for your child (children) no worries though the parent controls everything that the child sees.
From there you start setting up chores. You can pick from the list of chores or make up your own. Once you’ve selected a chore you fill out the chore form which asks you to assign it a point value.
The next step is to set up rewards which your child can redeem for points. The parents create the rewards themselves. For my daughter we created a chore “pick up toys and books” we assigned it a value of 5 points and that it needs to be done every day. At 50 points our four year old daughter can redeem it for a new My Little Pony. We added a variety of other chores along with a bunch of awards including things like movie night where we will go see a movie in the theater, after school ice cream trip, and after school trip to the park.
There is an app that we downloaded for her on her ipod touch which tells us she’s completed a chore. Once we verify the chore she gets the points in her point bucket.
The best part may be when the monsters come into play though. Armstrong has designed a great group of monsters that each kid can redeem. They plan on adding a virtual market so the kids can add virtual items to their monsters, buy premium monsters and interact with other kids and other monsters.
Original ChoreMonster artwork like this fills the 3rd floor at the Brandery where ChoreMonster works. It's referred to as the "Alumni Penthouse" (photo: nibletz LLC)
Sure ChoreMonster isn’t going to last forever in a kids life. The average family will probably get great use out of ChoreMonster from the time their child is four to about 12 or 13. They may grow out of it by then, but heck it’s around that age that the chore chart comes down as well.
From a startup business standpoint, with their core set of users theres barely any attrition. After the family has the big family meeting about ChoreMonster, and once the kids start using it, it’s not something that can be easily tossed to the wayside like an app or game you may have gotten bored with.
Bergman tells us the next step is to add an app for the parents so that they can verify chores, track chores, and check up on their child’s progress from their own app.
The two co-founders are filled with heart, soul and laughter and of course creativity. They work out of the top floor of the Brandery which has been dubbed the “Alumni Penthouse” from some of the companies that work out of the space. From the middle of the top floor of the Brandery Bergman and Armstrong can see all the way down to the bullpen where the current class is working hard on their startups.
Both co-founders can often be found mentoring the new startups as well. You can also find them very active in the social, community parts of the Brandery whether it be a Reds game, basketball, beer pong or one of the Brandery’s social gatherings. They’re both as committed to the Brandery community as they were when they were going through the same rigorous program.
Check out the video below where Bergman talks more about what drove him and Armstrong to create ChoreMonster and you can just tell from the discussion this is something he believes in. Investor’s believe in them as well. In 2011 they took the $25,000 top prize in the Cincinnati Innovates competition. They also closed a round of funding at the beginning of the year for $350,000 dollars from private investors and CincyTech.
Linkage:
Go sing up for ChoreMonster here
Here’s a great piece on the Brandery
Nibletz is the voice of startups “everywhere else”
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