500 Startups Alum: Spinnakr On The Importance Of Laying A Foundation At Home

This week nibletz, the voice of startups everywhere else, is participating in the first annual LaunchYourCity, mission trip to Silicon Valley. The trip, sponsored by American Airlines and Uber, is a chance for startups, and ecosystem influencers from Memphis to experience the high paced startup life in the Valley.

Through Memphis native and 500 statups alum Frank Langston, and our good friend Sarah Ware at Markerly, we got to spend a good portion of the day at 500 startups.

Internally at nibletz we actually debated taking this trip up until the last minute. So while we’re the voice of startups everywhere else, there is a lot to be learned from founders out here in Silicon Valley. First things first about 90% of them aren’t actually natives, most have moved from somewhere else.

To that end, we got a chance to talk with two startups, Spinnakr and WayGo, about the role laying foundations in their hometowns played in building their startups prior to heading out west.

500 Startups has no requirement on where a startup has to reside after the completion of their 4 month program. We gathered that about half of the founders in each cohort choose to stay in Silicon Valley while the others either move back home or to cities that strategically work better for their companies.

Spinnakr is one of the startups that stayed in the valley. They actually graduated out of the 500 startups accelerator in 2012 (the 2013 class just graduated last month). Michael Mayernick, co-founder at Spinnakr, talks to us in the video below about the importance laying roots and a foundation at home played in Spinnakr’s growth and success.

Maryernick is still intune with what’s going on in Washington DC, itself a city where innovation is progressing at a very fast pace. Mayernick was named a Tech Titan by Washingtonian Magazine in 2011. He curates the DC Startup Digetst and co-organizes the DC Tech Meetup.

Check out the video below and for more info visit: Spinnakr.com

Check out more of our 500 Startups coverage at nibletz.com

Chicago Startup Bus Team: MyBestRX Pitches In Startup Bus Finals At [sxsw]

A team of ambitious entrepreneurs, that hope to tip the scale when it comes to enabling affordable local healthcare, completed the first in their suite of mobile apps, designed for just that, while on board The Startup Bus.

The idea behind MyBestRX is simple. When people purchase prescription drugs from the pharmacy, there is no standard “MAP” pricing. You could very well find your prescription at your pharmacy for hundreds of dollars, and find it a mile down the road for half of that.

MyBestRX hopes to solve the problem of looking for the best price on prescription drugs. The app will allow you to key in or speak your prescription and it will return results based on both proximity and cost.

Other features include the voice response, as described above, and the ability for the user to take a photo of their current prescriptions and have it filled by way of email or fax directly from mobile.

MyBestRx positions themselves as “A Personalized Rx Concierge”, perhaps the easiest way to find and purchase prescriptions.

Check out the video below and for more info visit nibletz.com keyword: SXSW

5 Rules For Naming Your Startup: Memphis Firm Offers Advice In SXSW Panel [sxsw]

60 year old Memphis advertising and PR firm archer>malmo presented their panel “When Bad Names Happen To Good Startups” last Monday at SXSW Interactive. Over 100 people attended the panel discussion and stayed throughout the entire hour long session.

archer>malmo Chief Creative Officer Gary Backaus and Senior Copy Writer Justin Dobbs presented the entertaining hour long session for startups curious about naming. The duo of advertising executives mixed humor with the session which made it quite entertaining.

Despite having a client roster that includes names like Pfizer, Verizon and RJ Reynolds, Dobbs broke the ice and established credibility by making light of the fact that the firm is located in Memphis. He showed a few slides of new technologies that archer>malmo currently employs including; email, and intranet. He also showed a slide of a rack card rack that you would find at a hotel, saying they were creating something new called the “Take One”.

When it came down to content though, Dobbs and Backaus gave out some great tips in their “5 Rules for Naming Your Startup”.

1) you’re not naming a startup you’re naming a brand.

2) Create a first impression that’s positive, intriguing and clear

3) Don’t create conceptual or technical hurdles

4) When necessary be descriptive, whoa whoa not that descriptive

5) If it ain’t broke.

It was during the fifth rule where Backaus discussed the work that the firm is doing with nibletz.com The Voice Of Startups Everywhere Else. (disclaimer: nibletz is a portfolio company for archer>malmo a>m ventures arm).

One of the biggest takeaways we got from the panel wasn’t an actual rule “You don’t need a big idea for your name you just need a name for your big idea” Backaus told the audience.

Find out more about archer>malmo here and a>m ventures here.

Here’s more of our great startup coverage from SXSW 2013

Xoogler Spotlight: Splenvid Zero Button Movie Creation [SXSW]

Two former Googlers (xooglers) who once worked on the UX team at the internet giant have put together something new and exciting called Splenvid. They spent over a decade at Google building maxable scalable systems so they are taking what they learned there and putting it into their new startup.

Splenvid is the self proclaimed “Zero Button Movie Creation” platform that allows users to tell stories through photos and videos uploaded to the cloud. That’s where the magic happens.

Splenvid is also fully collaborative and content can be combined to make even fuller movies.

All of the media that is uploaded from the user is then intertwined together automagically by Splenvid and spit back out as a complete story.

We got to see the pitch for Splenvid at the TechCocktail Pitch Jam event as SXSW (where I was a judge). While the app hasn’t been released yet, it may be just what the world needs in terms of easy ways to do media. Ease of operation are what make Instagram, Pinterest and Vine so popular.

Sure it’s not hard to string together movies using iMovie or a slew of other movie creation apps, but Splenvid’s value proposition is not having to do anything but upload and wait.

The app should be released later this spring. To get on their waiting list click here. Watch the video below:

Check out more of our startup coverage from SXSW here

Say It With A Song Using Utah Startup Gigg [sxsw]

Are you one of those people that likes to quote song lyrics when talking to people? Perhaps you were a child of the 90’s and made “mix tapes” for everyone and everything? Well there’s a startup in Utah called Gigg that puts that nostalgia back into your life.

The best part?

You don’t even need to know the whole lyric.

With Gigg you can use their app and find the song lyrics you want by artist, title or even a couple of words you think are in the song. From there the app finds the song that you’re looking for, lets you send a message with the lyric and links the recipient to where they can purchase the song.

It was great running into the Gigg team at the SXSW trade show, right smack in the middle of SXSWi and SXSW music.

For our demonstration of the app the lyric was “I Like Big Butts” and it quickly found Sir Mix A lot and a bunch of other great lyrics that would make great messages.

The app is fun and for those who like to send sappy love songs, it could be just what you’re looking for.

Check out the interview below and for more info visit gigg.com

Check out more SXSW 2013 Startup Coverage here.

Silicon Slopes Startup Speakerfy Is Turning Devices Into Speakers Everywhere [sxsw]

Have you caught onto the latest phenom in night clubs and parties? Yes I’m talking about the silent disco or the headphone party. These are parties where everyone is listening to the same music, typically being spun by a dj, but using headphones. We’ve been to headphone parties in Memphis, New York, Baltimore and of course on 6th street at SXSW.

The great thing about headphone parties is there is no outer noise and no need for someone to call the cops and complain. The bad part is the upkeep of the wireless headphone equipment.

Well… Utah startup Speakerfy has the solution. Now keep in mind that Speakerfy isn’t just about the headphone party we’ll go over a bunch of uses later. For the example of the headphone party though, Speakerfy allows any wifi connected smartphone to turn into a speaker. It supports up to 250 devices.

So now, if you’re holding a “silent disco” you can use Speakerfy and send the audio through everyone’s personal phone and they can use their own headphones or earbuds to join in the party. (if someone wrote a text communication app on top that would solve the anti-social part of the silent disco).

So all of the devices on the same Speakerfy hear the exact same audio at the exact same time.

Here are some other great uses for Speakerfy:

– Presentations at conferences
– Walking tours
– Museum tours
– your own personal radio station
– sharing music on the bus

the uses are really endless.

For more of how Speakerfy works check out the video interview from SXSW below:

Quick Concise Pitch From Realty Mogul, Eye Catching, And Prize Winning At SXSW [sxsw]

Realty Mogul, a crowdfunded real estate platform and graduate of the TechStars Microsoft Azure accelerator wowed multiple audiences at last weeks SXSW Interactive festival.

We got the chance to see Realty Mogul pitch on the Startup America Live stage before the Hatch Competition. It was the intense coaching they received both in the accelerator and from their Hatch coach, that got their pitch down to almost perfect.

It also resulted in them winning the Hatch Pitch competition, and judges calling the startup “Histrionic”.

The Hatch competition was in it’s second year and narrowed down the field from over 100 applicants. It’s an intense pitch contest with startups selected getting one on one coaching from industry leaders and previous Hatch winners.

“A big piece of what pitches needs to happen is to make the audience relate. What made us successful last year was we told a story about the problem. A lot of the companies don’t engage the audience that well. When you tell a story in four minutes, it’s really hard to be concise with the message. You have to treat it like you have 30 seconds instead of four minutes. That forces you to get the message down.” Distil Inc CEO (and judge for this years Hatch competition) Rami Essaid said to SiliconHills.

When you watch the quick pitch video below you’ll understand how all this work has paid off and how it led to the Realty Mogul team winning the Hatch competition. You can find out more about Realty Mogul, here or here on their Angel List profile.

Nashville: Jumpstart Foundry Startup, Jamplify, Raises $600K

One of the highlights at the 2012 Jumpstart Foundry Demo Day in Nashville Tennessee last August, was how many startup teams actually had a product ready to go. Jamplify was one of those teams.

Jamplify crowdsources people for promoting the bands, brands and products that they love. Rather than crowdsourcing for actual capital Jamplify is crowdsourcing for social capital and human capital, and then there’s the payoff.

Jamplify is like the kickstarter for fan based, crowd based musical promotion. As a fan of a band or a promotional ambassador you can agree to promote a band or musician. Based on your social graph and the amount of people that you actually touch with the campaigns short, trackable url you will become eligible for prizes from the band or artist you’re promoting.

What’s even cooler is you wouldn’t know it if you saw them pitch, but Jamplify was founded by two friends that met while they were coworkers in New York at Goldman Sachs. Andy Pickens and Moses Soyoola, left one of the most prestigious addresses on Wall Street and spent last summer iterating, developing, pivoting and reworking Jamplify to the product that it is today.

They’ve already started seeing great results. Business Insider reports that Jamplify was able to drive 190,000 views to a 15 year old pop stars YouTube video. What’s even more impressive is those 190,000 views were referred by 670 fans, meaning each fan drove about 280 views.

Their $600,000 round came from a number of unnamed Nashville and New York based investors and will allow the team to continue working on a product that’s been tried,proven and is developing traction.

Here’s their pitch video from the Jumpstart Foundry demo day:

We cover high growth technology in the South and Everywhere Else.

LegalCrunch Is The Legal Zoom For Everything Else [interview]

Legal Zoom is by far the 800 pound gorilla when it comes to online legal services. Of course RocketLawyer is skyrocketing to fame as well. But, both of those online legal services target businesses. What about all the other legal work out there?

Well that’s where New Jersey startup LegalCrunch comes in. The company founded by Nikhil Jhunjhnuwala and Keval Amin, provides “…super affordable do-it-yourself kits for common legal issues, such as divorce and expungements. There are some simple legal situations where you just don’t need a lawyer, but you don’t want to make a mistake. We are a reliable alternative. We provide completed paperwork, intuitive instructions that use diagrams and graphics, and helpful phone support. All products are backed by a 100% money-back guarantee because we are that sure they will work.” Junjhunuwala told nibletz.com in an interview.

Jhunjhnuwala is the legal eagle behind the operation. He attended the University of Southern California’s Law School before turning his focus to his previous law related startup called MyRight. During his studies he found that not many people were well versed in their legal rights and wanted to change that.

Amin on the other hand is an artist by trade and the designer by choice.

Jhunjhnuwala and Amin realized that in addition to people not knowing their rights they didn’t have access to legal services. There are a lot of legal services out there that can be researched and started without employing the services of a lawyer and that’s what LegalCrunch hopes to do with their kits.

Check out the rest of our interview with Jhunjhnuwala below:

Where are you based?

Currently based in Princeton, NJ.

What is the startup culture like where you are based?

It’s small but growing. There are great co-working spaces in the area such as Tigerlabs, JuiceTank, and Innovation Garden, all of them focused on nurturing startups. I have noticed there is a preference towards energy and health startups, and more traditional business models., which too me is refreshing compared to the culture of bigger cities.

Our first startup, myRight, had a grand vision, but ultimately failed due to a poor business model and worse execution. On the other hand, LegalCrunch is in it’s 6th week and already making a profit.

What problem does your startup solve?

While in law school, I noticed that many people could not afford a lawyer. At the same time, they felt intimidated taking on the law on their own. These people usually end up taking no action, which hurts all of us. (In addition to promoting moral welfare, laws are meant to increase economic efficiently). When people don’t take advantage of the law, productivity, money, and efficiency is hurt.

From this, we were motivated to create an affordable solution. Legal self-help has existed for some time now, pioneered by Nolo, and more recently LegalZoom. However, these companies have consistently focused on business issues (as they are more profitable). There is a slow shift to personal issues as companies begin to recognize the enormous potential.

We plan on making our kits more accessible by appealing to visual learners. No one yet has tried to create visual representations of complex legal processes. Yet, this common in the sciences and other field. Khan Academy is doing a great job in showing that otherwise mundane topics, can be made interesting and understandable. Another example would be the ease of building IKEA furniture. Our kits are designed to be just as intuitive and easy for law.

What is one challenge that you’ve overcome in the startup process?

We don’t have a programmer. To overcome this challenge, we have utilized the amazing number of startup tools available out there for non-developer founders. We currently run on squarespace, wufoo, and determination. These tool let us launch our website in 2 weeks. Since then, it’s been constant iteration and improvement. Rapid prototyping and testing are very important for us.

During the process, we have been learning basic css and html. Though it’s only been 6 weeks, we feel that we’ve outgrown squarespace. We might start fresh, and begin building using twitter bootstrap. Though it’d be better if we could raise money and hire a programmer instead ;D

What are some of the milestones your startup has achieved?

Since we’ve only been up for 6 weeks, we find it important to appreciate small victories. Our greatest milestone thus far has been achieving profitability via ppc. Although the sample size is small and our ppc campaign has only been running for 3 weeks, we currently have strong margins. If anything, we feel that our product has been validated.

What are your next milestones?

Our model works and is profitable, even just using ppc. As our SEO improves (we are a content machine as well), and brand awareness increases, we expect even stronger numbers. As a result, we plan on raising money so that we can expand into order states more rapidly, thereby increasing our volume and impact.

Who are your mentors and role models?

We have many mentors that come from all walks of life and we love watching Charlie Rose. For example, one of our mentors is Oprah, who has taught us to always trust our intuition. Another mentor is Will Smith, who has distilled the secret of success down to two actions “reading and running.”

What are some of the advantages/disadvantages growing your startup outside of Silicon Valley.

There are less opportunities in New Jersey, broadly speaking. Our last startup was located in LA, which isn’t nearly as popular as Silicon Valley or New York. However, even there we were constantly meeting new people and attending events. There were many business and partnership opportunities and overall “startup glamour.” New Jersey is a lot slower-paced.

On the flip side, the greatest advantage of being in a small scene is that it allows you to focus on your product. In a big startup city, you have a million people, with a million opinions. Since startup people always think they’re right, it’s easy to get swayed or distracted by these varying opinions or lose yourself in the scene. But in New Jersey, there is no noise. You can focus 100% on your product and customers.

What’s next for your startup?

Our next milestone is to raise money. We have validated our product in New Jersey and want to expand.

Where can people find out more?

legalcrunch.com Facebook: facebook.com/legalcrunch twitter: @legalcrunchinfo

This Pitch From DC Startup Speek Results In A Monkey Tattoo On John Bracken’s Ass [video][sxsw]

We’ve been following Washington DC conference calling startup Speek since they were little more than a pitch deck last year at a DC tech event.

The company was founded by John Bracken, one of the cofounders of E-Vite (the precursor to Facebook events lol) and Danny Boice, a startup renaissance man, who even spoke at our huge “everywhereelse.co The Startup Conference”.

Anyone who knows the Speek team knows that John and Danny compliment each other greatly. John is the yin to Dany’s yang. Danny is a constant cutup bringing fun into every situation and John plays a playful straight man to Danny’s antics. Well if John had been at Danny’s pitch during the TechCocktail Pitch Jam on Saturday at SXSW 2013, this great stunt, that made the Wall Street Journal, may not have happened.

Danny knows they have something great going on with Speek. It’s by far the easiest way to hold a conference call and it does away with the need for long phone numbers and longer “pin” numbers. You simply go to someone’s speek page, like speek.com/kyle (my page) and click the call button. Voila. But after partaking in SXSW libations all day long and being couped up because of the rain, Danny had something cool in mind to win the Pitch Jam contest.

After going through is normal 60 second pitch, he added a twist. Call it humor, or a little jealousy, but John had to bail on the event to go have dinner with DC Mayor Vince Gray, and left Danny alone, to pitch, and to say whatever he wanted. And he did.

Danny told the audience at the end of the pitch that John would get a tattoo of Speek’s mascot monkey on his ass if they won. Since there was a lot of spill over from the DC Tech Meetup earlier in the day, there were plenty of people who knew John, and wanted to see him get a monkey tattoed on his ass.

Well low and behold, Danny won. The next day, John got this:

(photo: Wall Street Journal)

And here’s Danny Boice’s winning pitch video:

We’ve got more startup coverage from SXSW than any other site, click here and see for yourself.

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Birmingham Startup NotIt Labs Shows Off iPhone App At SXSW [video][sxsw]

Birmingham Alabama’s startup ecosystem continues to grow. Joshua Gilmer knows that first hand. He’s a serial entrepreneur that already has a successful web agency and is now putting the finishing touches on his mobile startup NotIt Labs.

NotIt is a mobile app that will debut on the iPhone in the next couple of months. The app makes delegating tasks fun, and a bit more fair.

Say you’re at the office and someone needs to go on a coffee run. Well, using NotIt everyone in the office can basically call “not it” and the last person to respond of course gets stuck with the task of running to the coffee shop.

It’s just as effective with house hold chores, mowing the lawn, picking up the kids, or even an old fashioned game of tag.

“We all know how to play Not It: give out some task arbitrarily to an open forum and all the kids would say ‘not it.’ We are taking that social contract to social media,” Joshua Gilmer,told Mashable in an interview as SXSW.

While the idea behind the mobile app is simple enough, it hasn’t been done before and the UI looks fantastic for an idea so simple.

In the interview below Gilmer talks about how he came up with the idea after reading the book “Reality is Broken”. He wanted to create something that blended the online world with real life.

The iPhone app should release in the coming months. The team plans to resort to KickStarter to raise money to build an Android version as well.

Check out the video below and for more info visit notitlabs.co

Here are more startup stories from SXSW 2013

Planning On Crowdfunding Your Startup? DC Startup CrowdCheck Has You Covered [video][sxsw]

Crowdfunding is about to take the world by storm. With the passage of the JOBSact last year, companies will soon be able to crowdfund early stage investment rounds up to $1 million dollars, from anyone with a pulse and an internet connection.

This will make it really easy for early stage investors to get into some great startups, as well as the person down the street who wants to try out investing in startups.

Crowdfunding will also create a huge market for fraud . Last month we reported on Baltimore startup Asurvest, which will provide insurance to those looking to crowdfund startups.

At SXSW we discovered Washington DC startup CrowdCheck. This company plans to do the due diligence for startups that want to be transparent and offer as much information as possible to potential investors. Startups that utilize CrowdCheck’s services will look more appealing to investors because all of the leg work will have been done already.

CrowdCheck will offer a “badge” or “seal” for startups that use their service. This seal will show that the startup has been through the CrowdCheck process and then link to their CrowdCheck portfolio which will have the information that investors want to know, and that most angel investors look for in traditional angel and seed rounds.

Crowdfunding investors will have a better piece of mind about the startups that use CrowdCheck and they will know they aren’t taking part in a fraudulent transaction.

The team behind CrowdCheck has both legal, and securities backgrounds that make them well versed in all kinds of investment deals. Startups that use CrowdCheck will not only have an advantage while crowdfunding, but should they decide to go for a more traditional angel or seed round, most of the paperwork will have already been done.

Check out our interview video below and for more information visit crowdcheck.com

Looking for more on Crowdfunding click here

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AustinPreneur and Angel Investor Jason Cohen On Deal Flow [video][sxsw]

On Friday at SXSW Jason Cohen the founder of WPengine, AustinPreneur and Angel investor sat on a panel with other local Texas angels to talk about angel investing. The standing room only crowd was made up of people who want to be angel investor and of course startup founders who want the inside track on what angel investors look for.

Cohen has invested in several companies and prefers a hands on approach. In the video below he says you can treat angel investing like a numbers game. The more deals you get into, you could sit back and relax and probably see some results. But what Cohen, and good angels do, is help cultivate the companies and the founders.

Angel investing can be a heavy gamble, but with the right angel investors, who are actually interested in helping the startup become successful, there’s a better chance of survival. When an angel investor invests their time and mentoring, even if the first deal is a bust, that founder or that team may have another idea that ends up being “the big one”

Cohen also warns that good angel investors need to have an investment thesis. They need to create a plan for their investment strategy that aligns with the things they know and where the investor can understand the deal, the idea, the team and the potential. Investors should then target deals that fit directly into that thesis.

Angel investors shouldn’t be looking for the get rich quick ticket. “The really hot ones go fast and they’re invisible” Cohen told the audience. He likens that to real estate in Austin and San Francisco. If you want prime real estate you’re buying it from someone already in it.

Check out Cohen’s remarks on video below:

Jason Cohen talks about the value of AngelList in this video from SXSW

DC Startup Homesnap Was Back At SXSW After Nailing Investment At SXSW 12 [video][sxsw]

Washington DC startup HomeSnap has got to be the best tool for those shopping for a new home.

The company’s proprietary technology allows anyone to snap a picture of any home and get all the pertinent information about that home. You can see the MLS data, how much the home sold for, what the neighborhood schools are, what other homes in the neighborhood sold for and more.

Their technology allows users to pre-shop for homes without the need of a realtor. However when the user is ready to actually purchase, HomeSnap can easily connect them to a realtor to finish out a deal.

Back in August the company closed a $3.5 million dollar round of funding led by Revolution Ventures. Steve Barnes, Homesnap’s President and co-founder told us that they met Steve Case, head of Revolution, at TechCocktail’s 2012 startup event at South By Southwest.

This year they were back at TechCocktail’s event to show off the newest version of HomeSnap, talk to other entrepreneurs and investors and pitch during TechCocktail’s Pitch Jam event, for which I was a judge. HomeSnap was declared the “Most Disruptive Startup” at the event.

In addition to the app that allows users to snap a photo and get home data, they also have a robust iPad app. The iPad experience allows users to browse entire neighborhoods virtually with an aerial map. Users can then drill down by looking at homes by address.

HomeSnap now also offers HomeSnap for agents. This part of the app allows agents to connect to their customers with a mini profile. Users can then flag properties for their agents to review with them, and use a one click method to ask an agent a question.

Guy Wolcott, co-founder and CEO of HomeSnap told TechCrunch that they have over 300 agents around the country registered for the app and have driven over 10,000 qualified leads.

“However, what we are launching here is a bit different,” Wolcott explains. “The idea is that agents can sign up to have their existing clients use HomeSnap. When the agent signs up, we put them (and only them) in the app for their clients – they won’t see any of our other partner agents, just their own agent,” he told TechCrunch.

We got a chance to talk with Barnes and VP of Product Development Lou Mintzer at this year’s TechCocktail event. The video interview is below:

We’ve got even more SXSW 2013 startup coverage here.