Dell And Their Entrepreneur In Residence Ingrid Vanderveldt Join Everywhereelse.co The Startup Conference

Austin is no stranger to startups and innovation. Neither is Dell. While some may consider Dell just a hardware company, in the 1990’s they broke record after record with their trusted, reliable mail order computer business.

One thing that makes Dell a unique company is that the company, along with their CEO Michael Dell isn’t afraid of iteration, trying new things and moving on. That’s one thing that has made Dell successful time and time again.

Dell has an entire team dedicated to entrepreneurship, startups and innovation. The team is led, in part by Ingrid Vanderveldt the company’s entrepreneur in residence. Vandervelt is a respected serial entrepreneur, who lives by a mantra she calls the “triple bottom line of people, planet and profits”.

Vanderveldt is working on a new venture while simultaneously serving as Dell’s Entrepreneur in Residence. She is also keeping up with her current companies Green Girl Energy and the GLASS Forum (Global Leadership & Sustainable Success).

Ingrid Vandervelt, Dell, Austin, startup,everywhereelse.co the startup conference

(photo: dell.com)

Back in June Vanderveldt came up with the idea for the Dell $100 million dollar Innovator’s Financing Fund. Vandervelt and the EIR board at Dell oversee the disbursement of the fund that’s helping startups in a variety of spaces. The fund’s first startup was Current Motor, a Michigan startup that is developing electric powered scooters.

Current Motors is using the financing from Dell along with Dell’s mentorship and other resources to create an e-commerce platform for their scooter business that can operate entirely on a mobile device the way shared biking apps and apps like ZipCar work today.

Dell will be on site throughout the entire conference. Representatives from their innovation team will be around to talk to entrepreneurs, founders and even investors about innovation and starting up. Members of their team will also hold office hours in the Dell Lounge which will be adjacent to the Startup Village. In the Dell lounge attendees will be able to hear more about Dell and their commitment to entrepreneurship, relax and get some work done.

Tuesday February 12th will open with a keynote from Vanderveldt, a highly sought after speaker in the startup and entrepreneurial world. She will talk about Dell’s commitment to innovation and entrepreneurship, her own journey in entrepreneurship which started in the 90’s and about being a woman entrepreneur. Her discussion will lead into, what’s looking to be one of our most popular panels, Kick Ass Female Founders from Everywhere Else.

Need a ticket or a startup village booth for the conference use the tool below. For more info on the conference click here

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Holografyx A New Way To Display For Brands And Marketers

A few weeks back when we were at CES 2013 we saw a nifty new startup from Canada called Holografyx.

Earlier this month we brought you an interview we did with Russian startup Displair. Their technology created a multi touch display in thin air, which could be the wave of the future.

Holografyx is also doing something cool with display. They’ve created a way to holographically super impose text and other graphics on top of wares that are being displayed in a show case. Towards the end of the video you can see exactly what I mean. While it’s definitely not as earth shattering as Displair the technology provides yet another way for marketers to show off to customers.

They also have an interesting franchise model to push their “360 cube” show case system to market.

Check out the video below. For more info visit holografyx.com

Best Of Everywhereelse Startup Video Contest Is Live

In just under 2 weeks nearly 100 startups will be in the Startup Village at “everywhereelse.co The Startup Conference” the event takes place in Memphis Tennessee at the Memphis Cook Convention Center. There are actually three startup booths still available!

The startups in the village are competing for a cash prize of $10,000 and other startup related prizes, and to be crowned the best startup “everywhere else”. Startups in the village have until Friday to submit their video link via dropbox or box.com to video@everywhereelse.co however they will lose time in the voting process which starts right now.

Go to the official everywhereelse.co YouTube Channel and from there feel free to watch all the videos and decide which one you think is best. By liking that video you’ll be giving that startup your vote.

Next Friday, February 8,2013 the voting will end at 11:59pm central time. The comments/likes will be closed on all of the videos. From there, the top 5 startups by “You Tube” likes, will pitch off on Monday at the conference in front of thousands. Through an audience vote we will crown one of them the best of “everywhere else”.

Click here to go to the YouTube Channel and Let the Voting Begin!

The Rise of Silicon Beach: The Disruptive LA Tech Scene

The Rise of Silicon Beach: The Disruptive LA Tech Scene

Silicon Valley is where the big boys play – a high-tech haven that attracts some of the best and brightest minds in the industry. It’s where many of the world’s largest start-ups like Google, Facebook, and Twitter all got their start. Well, what about the rest of us? We want to play, too!

There’s Silicon Alley in New York, Silicon Hills in Texas, and in Los Angeles, you’ve got Silicon Beach, a 3-mile strip stretching from Santa Monica to Venice Beach, that’s home to over 500 up and coming tech start-ups.

In 2012, the aptly named Silicon Beach ranked number two in top locations for tech start-ups, following – of course – Silicon Valley according to Bloomberg. Silicon Beach attracted $1.3 billion in venture capital funding, while Silicon Valley attracted $1.8 billion. That relatively tiny gap in numbers speaks volumes about Silicon Beach’s impact on the tech front. Eddie Park, co-founder and technical Janitor at Smilu said “Right now people still think Silicon Valley is the place to be for start-ups, when places like Los Angeles and Austin are making great strides in being relevant in the start-up world.”

There are already some noteworthy players in the mix that have made names for themselves; start-ups like Grubwithus, a social dining site that allows members to connect over dinner at a local restaurant based on their interests, which has already secured $6.6 million in funding. Docstoc has secured $4 million in funding to provide small businesses with access to free business and legal documents. Viddy, another impressive start-up, has $36 million to play with and lets people capture and share quality videos with the world. According to Scott Lee, who owns the very successful start-up, “There is no better place for a start-up than Silicon Beach”.

Additionally, there are some well-established names taking up beachfront property in this up and coming tech scene, including Hulu, Google, and eHarmony. This isn’t surprising since Silicon Beach has a unique culture that reflects the growing tech influence in the area. “Los Angeles will be a force to be reckoned with in a few years”, said Geoffrey Michener, who worked at LivingSocial in Washington, DC for several years, but, nevertheless, he was missing something. “I loved the startup mentality, but needed a real startup”, he concludes. Southern California and the Bay area are at two completely different ends of the spectrum. Joey Tamer sees the LA tech scene as an evolution. “LA is a creative hub…it is being taken seriously as a hub for technology and not just content,” says Tamer. “I think LA will become an innovation hub for content and tech”.

The climate is new and fresh here, and there’s a laid back atmosphere, making it a great place for start-ups to get in the game. “The start-up environment is getting friendlier” says Amy Smart, founder of SMARTY. Every start is difficult, so newborn companies need all the help and support they can get. Amy was aware of this fact all along. “Ideas can’t grow without feedback and critical thought…keeping it contained…wrong thing to do because your idea can’t be everything it should”.

Tonya Lafontaine, a software developer, has been in the business for 20 years and has seen an evolution among start-up companies, especially those in the IT world. “This industry is fantastic for moms and telecommuting in the IT world is huge, I’m home, my children are a mile away from me.” Modern business is based on mobile and tablet apps, while laptops are starting to become things of history. “If your business has an app for a smartphone or a tablet, that’s where everything is going… and that’s all you need”.

Like the Bay area, they also have the opportunity to recruit fresh talent from top schools like USC, UCLA, and Caltech. Each of these schools has top-notch programs, and their graduates are well prepared for start-up excellence. However, when experience is considered, we come to a complete stop. “USC and UCLA graduates just don’t have the hands on experience” says Daniel Tudo, a recruiter for technology, media and web startups, who has already worked with high growth start-ups, although he claims that Silicon Beach is “incredibly competitive marketing for technical talents”.

Speaking of talent, there are also quite a few celebrities who have endorsed tech start-ups. Kim Kardashian, for example, is the face of ShoeDazzle, which offers personal styling and a retail service that allows members to receive a pair of shoes selected by Hollywood stylists each month. There’s also Honest Company, started by Jessica Alba that gives parents access to high quality, inexpensive family products. And then, there’s BeachMint, cofounded by Josh Berman – also the co-founder of MySpace. The company uses a host of celebrities to endorse their products, including Mary-Kate and Ashley Olsen, Justin Timberlake, and Jessica Simpson.

Besides all of the celebrity buzz, Silicon Beach also offers a chance to directly connect with the community, find mentors, and make a place in the burgeoning tech scene. Amy Smart stresses the importance of community when it comes to start-ups. “Ideas can’t grow without feedback and critical thought…share your ideas with enough people who have different ideas and experiences”. To help facilitate connections, the Silicon Beach Festival, the first ever entertainment and tech start-up fest in LA, was held this past June.

In true start-up fest form, it included a Hackathon, Demo Day, Pitch Day, workshops, and panels. Students even had a chance to join in on the fun and pitch their ideas to win prizes. There were also big opportunities to hear from and connect with industry leaders who spoke at the event, including those from companies like Google, Ustream and Forbes. “As we transition from a manufacturing to a knowledge economy…universities are creators of knowledge and have a bigger role to play in that economy” said Fred, an engineer who has made a complete career change with his start-up. “I realized that I was more interested in the business side”, he concluded. Also, in true LA fashion, there was an entertainment panel that discussed topics like music discovery, hiring an entertainment developer, and broadcast media from those at the GRAMMYS, IMDb, and NBC.

Silicon Beach offers plenty of other methods of support and ways to get mentorship from those already successful in the industry. There are over 25 co-working spaces, like the newly started Hub in downtown Los Angeles, which covers the scene off the beach. CoLoft in Santa Monica, known as LA’s start-up hub, assists local start-ups in achieving their goals, bring them together, and even host their always sold-out Start-up Nights. “We also have numerous events, many of which are member only, and many which are not. Our most popular events are monthly meetups called Start-up Nights, and a quarterly event called Start-up Weekend LA” says Cameron Kashani Rasouli, co-founder of CoLoft, who’s been in the business since 2010. As far as the future is concerned, she is quite optimistic. “People are finally realizing that LA is a tech hotbed, and things are only looking up”. These events allow local entrepreneurs the opportunity to discuss their own projects and include an overnight mission to strategize and turn out cool new start-ups and ideas.

There are also over a dozen very popular Meetup groups for start-ups in the LA area. So support is everywhere – you just have to find it! When you think about the culture, LA certainly has its own distinct brand and value. “I love the city’s diversity and it’s youthfulness as a hub for start-ups. It’s not hard to get noticed here and founders are very friendly and collaborative” says Alex Benzer, who grew up in LA and has already built and sold his first company, before starting SocialEngine. “There’s already a strong ecosystem here in LA with basically everything you need to get your company started”. It’s all about glitz and glam and making things happen. What better place to create a start-up! There is no doubt that LA is great for hubs, entertainment start-ups, and media ventures. “It is easy to have an idea, but there’s a lot of sweat equity involved”, says Johnathan online program manager. Nevertheless, it offers a “big opportunity to market yourself in a social way”, he concludes. Silicon Beach is growing to show the other face of LA. “It has a sense of modesty, which is strange since LA is known for everything but that”, says Geoffrey Michener. Simply put, Silicon Beach is a sweet place to live life as an Internet start-up entrepreneur.

Frobot Is The RedBox Of Frozen Yogurt

Jeremy O’Sullivan and Melissa Nelson are two entrepreneurs in Southern Virginia. Nelson is a self proclaimed (well actually co-founder proclaimed) frozen yogurt fanatic. O’Sullivan is a CPA by trade but decided to jump out of the corporate world and into the startup world when the two of them launched FroBot.

Nowadays there’s a vending machine for everything. If you venture over to Asia there’s a wider variety of vending machines than even here in the states. But go to any major city in the U.S. and most airports and you’ll find a Best Buy in a machine, an Ice Cream machine, crazy new soda machines and even the Dippin Dots machine.

Nelson and O’Sullivan have created a new kind of vending machine called FroBot. FroBot is the smallest single unit frozen yogurt retailer and is as simple (or perhaps simpler) to use than even RedBox.

What about the quality of frozen yogurt in a machine?

Nelson tells nibletz.com: After extensive research we’ve found the best frozen yogurt comes from… freezing real organic yogurt, flavored with organic ingredients…not that cheap frozen chemical water junk that too many shops are serving. We’ll never serve a product that has ingredients using 10+ syllable words only a chemist understands.

Check out the rest of our interview with FroBot below

Find Me Coffee, Coffee Discovery Startup

Whether you’re looking for a chain coffee shop, a drive through or the shop that serves as a city’s cultural mecca, you can find your next cup of joe using the app from Toronto startup Find Me Coffee. We’re all aware that Toronto has one of the largest startup ecosystems in the western hemisphere, and a lot of that innovation is being fueled by coffee.

Find Me Coffee makes it easy to find the nearest coffee shop using your smart phone.

We got a chance to talk with the team behind Find Me Coffee. Check out the interview below.

Wedjinni A Bulgarian Startup In The Wedding Planning Space

Wedjinni a Bulgarian startup founded by Theodore Batzakas is hoping to become an internet head turner in the do it yourself wedding planning business. More and more wedding sites have gone the route of integrating wedding planning tools, however Batzakas says that Wedjinni is easier to use and at the same time more robust.

After getting married himself, Batzakas realized there was a huge hole in the market for something like Wedjinni, telling nibletz.com in an interview:

“We got married. And while doing it, we found that organizing this thing is not easy at all! So we thought that a great tool was needed in this business to help couples do that in a more enjoyable way, without messing with previous-era tools. We had the expertise, we had the idea, so we now have wedjinni.”

With tools available from theknot.com and Martha Stewart’s OmniMedia, is their really room for something like Wedjinni? Check out our interview with Batzakas below and let us know your thoughts in the comments.

Seelio Among Four Startups That Just Received Funding From Michigan Pre-Seed Capital Fund

Back in August we interviewed Ann Arbor startup Seelio.. The company helps college students highlight their academic, extra curricular, culture and social lives in conjunction with the job hunt.

Seelio was just announced as one of four Michigan startups that took part in the latest funding round from the Michigan Pre-Seed Capital Fund. The fund is a collaborative effort of Michigan’s smart zones to help support startups. To date the fund has helped 83 startups with 19 million dollars in funding.

“It’s exciting to see how Michigan Pre-Seed Capital Fund companies use the investments to drive growth; the Michigan Pre-Seed Capital Fund makes a measurable, positive impact on a start-up’s chance of success in the state,” said Skip Simms, manager, Michigan Pre-Seed Capital Fund and senior vice president of Ann Arbor SPARK. “Early funding recipients, like Compendia Bioscience, have gone on to achieve significant success, including expansion, hiring and attracting marquee clients. The four early stage companies funded this round are using the award to attract additional outside funding and get solidly on that path to success.”

The four companies recently awarded Michigan Pre-Seed Capital Fund investment are Fusion Coolant Systems, Local Orbit, New Eagle Products, and Seelio. Fusion Coolant Systems is innovating an advanced coolant and lubrication system for use in manufacturing that increases production rates and tool life. Local Orbit provides e-commerce and business management tools for the “new food economy”. New Eagle offers controls system solutions including tools, products, and services. Seelio is commercializing its online platform that empowers college students to showcase their work and skills to startups.

Michigan Pre-Seed Capital Fund companies have attracted more than $25.5 million in matching grant and equity funds. Combined, Michigan Pre-Seed Fund investments have helped to create more than 43 net new jobs in Michigan.

Startup Vs Small Business Debate Stretches To Kuwait

One of the biggest things I have struggled with since I’ve been in the startup community is explaining my position on the startup vs. small business debate. Some consider me a startup snob or a startup hipster. This debate is compounded by the fact that everyone seems to have an opinion on the issue.

Take for instance Green Girl Produce, a Memphis based company that pitched and built at 48 Hour Launch in Memphis back in October. The concept is an urban farm. Granted it’s not Joe’s Dry Cleaners, but many people decided to take me to task when I penned this piece about Green Girl.

The debate for me isn’t necessarily about technology, or web based technology. It’s about creation and innovation. In that post I wrote:

“The debate about “Startup vs SMB” in Self’s case has NOTHING to do with technology. There is another woman in Memphis who has come up with a new way to remove acrylic nails without the harsh abrasiveness and damage to the nails that traditional methods have caused. To me, the young lady with the nail solution is a startup. Green Girl is not.”

Today while perusing Brad Feld’s version of Hacker News, The Hub at Startup Revolution, I came across a post by Kuwaiti startup community leader Abdullah Alshalabi. Obviously he’s struggling with the same thing. Here’s how he explains it on his site StartupQ8

In a Startup you are:

Building a new product

Solving a new problem or fulfilling a new need

Entering a new market with new customers (doesn’t really know if there is a need or not)

Founders have a vision to scale and become a world class company

Very risky, yet very rewarding

Want to change the world to a better place

Attract bright and smart talents (employ more than 1,000 people in the long-term)

Revenue more than US$50M

In a Small Business you have:

Known product/service

Known Customer with known market

Low risk

Want to keep the business small or within the family

Have low potential to grow

Founder vision is to make enough money to feed the family

Attract cheap labor (create 10-100 jobs)

I definitely agree with most of the items in both lists. I’m not sure that a startup needs to employ 1,000 people in the long term. Revenue more than $50 million may be debatable as well, but the general consensus that you are creating a new product or tackling a new issue with your company are things I definitely agree with.

Entrepreneur

So I’ve said this a lot on nibletz.com and when speaking on the topic of startups, startup communities or startup vs small business, every startup founder is an entrepreneur, every entrepreneur isn’t necessarily a startup founder. There are several great entrepreneurs out there. In Memphis there is Shawn Tuohy for instance. He’s a restaurant entrepreneur he’s built his company into one of the biggest fast food franchisers in the region with over 80 establishments. Tuohy, also known for his infamous adopted son Michael Orr and the book and movie The Blind Side, has done very well. He’s a successful entrepreneur. Was he ever a startup founder? No.

You can check out Alshalabi’s entire post here. Every community needs small businesses. Luckily for them many communities have a support infrastructure in place, that’s been in place for several years. Small Business Councils, Chambers of Commerce and other organizations both big and small have always supported entrepreneurs.

Incubators, accelerators, and organizations like those are the support infrastructure for startups.

Check out one of the largest startup conference in the world, everywhereelse.co The Startup Conference

Acceleprise “The 500 Startups For Enterprise” Unveils First Class Of 2013

Less than a year ago DC based entrepreneurs, Sean Glass, Allen Gannett and Collin Gutman and others teamed up to form an accelerator in the Washington DC area devoted entirely to enterprise startups. When it was announced in April of 2012 TechCrunch dubbed Acceleprise the “500 Startups for enterprise”.

By July of 2013 they had their first class of six startups in house and began to dig into “enterprise”. Elana Fine the Managing Director at the Dingman Center for Entrepreneurship told the Washington Post that “enterprise companies also tend to retain customers for longer periods of time, creating a reliable source of revenue for the start-up.”

With the federal government and most of their biggest contractors in the Washington DC, Maryland and Northern Virginia area it’s only fitting that an enterprise focused accelerator planted it’s roots in the area.

This year, after a successful class over the summer, Acceleprise will be hosting three cohorts, the first of which was just announced. The class includes:

Aquicore: a startup that is collecting data from power companies on electricity usage. They plan to then take that data and analyze it to find inefficiencies which will ultimately save consumers and business owners money on their energy bills.

Edi.io is a social media monitoring startup that will analyze social media messages that companies plan to put out to the public. They’ll make sure that the content won’t come back to haunt them. They describe themselves as a company that mitigates enterprise and brand risk within social media by filtering outgoing corporate text engagement before it goes public.

Instant API, apps, apps, apps everyone wants to have an app. Companies big and small are looking to use apps to reach their customer base and to manage their internal business. This startup is creating a platform that makes it easy for companies to build API’s (application programming interfaces). In turn, they will make it easier for companies to create apps built on their own internal data.

LearnShark is a startup that will allow employees to score points for sharing useful content with other employees.

MetaLayer is a company that’s been getting lots of traction. CEO Jon Gosier basically describes the company as making big data easier for companies to manage. This data can be from survey’s, social media and other big data sets that companies need access to and understanding about.

StayNTouch is a hospitality startup that plans to simplify the way hotels handle guest interactions, sales, hotel information, on site social interaction and more. The engagements and interactions are managed by a cloud based platform that is easily accessible to hotel staff via smartphones and tablets.

TalentWire is a campus recruitment tool that will allow companies to identify, target and contact the best prospective talent before other companies.

TrackMaven is a marketing intelligence tool that’s pretty much in stealth mode at the moment.

You can find out more about the Acceleprise accelerator here at their website.

Raising Capital, Finding Talent and Accelerating, the important topics to startups “everywhereelse” will be featured prominently at everywhereelse.co The Startup Conference

Spottlife Aiming To Simplify Your Social Life

People in today’s world have been inundated with social networks. Many people want to be a part of as many social networks as they can because they don’t want to miss anything from anyone important to them. This is a daunting task though when you consider managing just the most popular social networks on a day to day basis.

Facebook, Twitter, Google + and Instagram can be a pain in the butt to manage. When you’re on your smartphone it’s a constant, battery draining, switch from network to network.

That’s why many startups have taken to creating social network aggregation tools. Spottlife is one of those tools with a different twist.

Using the Spottlife mobile app users can aggregate all of their social content into one app. They can also use the app to post to all or one social network at a time. These features certainly aren’t new, we’ve been using tools like Hootsuite for that part, for a long while. Where Spottlife differs in it’s clean and fairly intuitive UI. It also provides you with aggregated updates of not just your variety of social networks but based on what’s trending and popular with your friends.

For instance today the most popular topics are probably the Inauguration, the Super Bowl and Martin Luther King day. Spottlife with show you the most popular topics and a number indicating how many of your friends are talking about this topic. Users also have the ability to filter out certain topics that might not pertain to them.

Brandon Mihai and Scott Gammenthaler are the cofounders of the Chattanooga startup. Mihai tells us in an interview that he has put his studies on hold from Southern Adventist University in Chattanooga, to focus on Spottlife. Gammenthaler is pulling double duty, serving as the CEO of Spottlife and preparing for college graduation in the spring. The startup is incubating at co.lab in Chattanooga.

Check out our interview with Mihai below.

What’s Not To Love About BagServant, A Startup About Handbags?

Every woman is always looking for the most stylish and affordable handbag. Shopping for handbags can be a real pain. I know when I go into a mall with a Coach Store, Dooney store and department store, I’m at a loss because I can never make the right decision. Lord knows I can’t afford them all.

Wimbledon startup BagServant is here to help women everywhere find the latest greatest bags. Not only are they the only search engine devoted to handbags from just about every designer but they also have virtual concierge services. Their concierge can help you figure out just want you want, and of course when you want more, you just go back to BagServant.

Lenka Gourdie is the woman behind BagServant. She has a background in consumer marketing and worked for one of London’s fashion manufacturing houses as well. She and her staff have an impeccable eye for the latest trends, styles and of course fashion.

Some of the best fashions in the world come out of the UK and that holds true at BagServant as well. We got a chance to talk with Gourdie about her startup and London’s exciting startup scene. Check out the interview below.

PulseWallet The Mobile Wallet Startup We Knew Was Coming. Video Interview

With companies like Google, Paypal and now Isis looking to become the mobile wallet company of choice, there are already new technologies popping up that will make those three alternatives look archaic if executed correctly.

New Jersey startup PulseWallet is ready to challenge the big companies that are pouring millions of dollars into their mobile wallet products with the touch of a finger. PulseWallet’s technology will allow users to keep their wallet information protected and then ready to use via their own finger.

In this video interview they tell us that it’s not a finger print technology but rather biometric security. When the user couples their own finger with a four digit pin, it’s an easy, safe and secure way to pay. Forget using your phone as a mobile wallet with NFC or QR codes, PulseWallet tells us that the future of payment technologies is here.

Imagine going to a gas station or a restaurant and just using your finger to pay.

We got to interview PulseWallet founder Matt Saricicek the cofounder of Pulse Wallet in Eureka Park at CES 2013 earlier this month. It seems this team is onto the future of mobile wallet technology, before the big boys even have their systems in full use.

Check out our interview video below and for more visit pulsewallet.co

It’s not too late to get your startup into the biggest startup conference in the U.S. everywhereelse.co The Startup Conference

Social Event Planning? Here’s Another Startup Called EventWith

EventWith is a Tel Aviv based startup that is trying to conquer the social event planning space.

EventWith is a social utility that helps you plan events and have your friends participate too! Choose together a time and place and set up a shared checklist, so that everyone sees exactly what they are responsible for. Manage your budget, create personal to-do lists and much, much more. It’s never been this easy to split the effort and share the fun! Co-founder Itai Fridman told us in an interview.

Of course this is no new idea for startups, it’s going to be all about execution in a space that’s getting crowded. Fridman and cofounder Daniel Beck insist that EventWith will prevail in the event space because their platform is “transparent” and also encourages all event attendees to actively participate. EventWith also has a fun UI and can handle any size events from intimate birthday parties to PTA meetings.

We got a chance to interview Fridman check out the rest of the interview below.