Don’t make any mistake, the Deer Hunter franchise ain’t no duck hunt. In fact it’s one of the most realistic shooting/hunting game franchises on mobile devies, thanks solely to Glu Mobile. Glu Mobile announced earlier today that they have acquired the “Deer Hunter” brand in it’s entirety from Atari. The acquisition includes the trademarks, licensing, domain names and all worldwide intellectual property that pertains to Deer Hunter.
“The Deer Hunter brand has become iconic for hunting gamers since its inception in 1997. It is a strong fit with Glu’s leadership in 3D, high production value, freemium mobile gaming,” said Niccolo de Masi, Glu President and CEO. “Glu has generated more than $21 million in revenue from the Deer Hunter brand over the past seven years, and we are delighted to now add it to our growing IP portfolio. We expect this deal to have a long-term favorable impact on gross margins, and anticipate finishing the year debt-free with double digit millions of cash.”
“In addition to continued growth on smartphones and tablets, we see significant potential to extend Deer Hunter to emerging platforms like the Mac App Store, Google Chrome and Connected TVs to round out full coverage of the future Digital Living Room,” de Masi continued. “The Deer Hunter brand will continue to represent the highest-quality, most realistic hunting experience in gaming. We look forward to expanding on the brand’s success for many years to come, beginning with our launch this month of Deer Hunter: Reloaded.”
Glu Mobile specializes in feature packed arcade style gaming hits for mobile platforms including Deer Hunter, Contract Killer, Gun Bros and many more. The San Francisco based company assures us even more exciting news is on the way.