UPDATED – London Startup: Lightbox Acquihired By Facebook

Facebook is obviously using their last days of independence to scoop up whatever companies they want. Of course everyone knows about the $1 billion dollar acquisition of Instagram. Facebook also recently acquired social discovery app Glancee which uses Facebook as it’s backbone and was the closest competition to Highlight at South By Southwest in Austin this year.

Now we’ve learned that Facebook has acquired the seven man team behind Lightbox. Including designer Giles Peyton-Nicoll, the companies creative director and the driving force behind their UI.

Giles Peyton Nicoll The Creative Director behind Lightbox, acquired this week by Facebook, has announced plans to launch a new global design consultancy and build a portfolio of brands “as cherished as Coca-Cola, Apple and Nike”.
As the seven-strong Lightbox engineering team prepares for its relocation to the States, Creative Director and Product Designer Giles Peyton-Nicoll is staying in London and is set to launch a new agency.  Full Press Release Below

No financial details were announced. The Lightbox team is based in London, so it’s also unclear where they will work out of or if they will all move to Silicon Valley.

Lightbox is a photo sharing app for Android. They debuted last year and had a pod set up at Google IO. The service is very similar, at least in the sharing aspect, to Instagram. In fact, before Instagram arrived on the Android platform Lightbox would send out emails to it’s user base touting it as a better than Instagram and available on Android. They continued with the same marketing message after Instagram launched on Android just days before the Facebook acquisition.


It was widely reported that on the Facebook investor road show, the company was highly criticized on their mobile efforts. Despite pushing out regular updates of the Facebook app some investors seemed worried that more and more users are resorting to the mobile device and that Facebook needs to make sure they own that position the way they do with social media.

It’s also obvious that Facebook is taking photography very seriously. They recently updated their mobile site and mobile apps to enlarge the size of photos on users walls and news feeds. With the acquisitions of both Instagram and Lightbox they must be working on some bad ass mobile photo app to integrate into the social network.

source: VentureBeat

FULL PRESS RELEASE: 

LIGHTBOX CREATIVE TO LAUNCH NEW CONSULTANCY

The Creative Director behind Lightbox, acquired this week by Facebook, has announced plans to launch a new global design consultancy and build a portfolio of brands “as cherished as Coca-Cola, Apple and Nike”.
As the seven-strong Lightbox engineering team prepares for its relocation to the States, Creative Director and Product Designer Giles Peyton-Nicoll is staying in London and is set to launch a new agency.
The 41-year-old is a world-leading branding strategist with a wealth of experience in designing and developing global brands. He founded boutique design agency Aspect, which sold to GYRO in 2000. He then took on a Creative Director role at GYRO, helping them achieve global recognition.
After leaving GYRO in 2002 he became a Digital Strategy and Design Consultant working on global brand, advertising and marketing campaigns for some of the best London digital agencies.
With extensive experience in brand guardianship for many of the world’s favourite brands, his true talent lies in creating successful brands from conception – his last two brand identities – Nakama and Lightbox – have become global success stories.
Mr Peyton-Nicoll said: “I wish my Lightbox colleagues all the best. We had a great time developing the product and I am very proud to have played a major part in the development of what is now a globally-recognised digital brand.
“I’m now looking to the future and the exciting prospect of creating similar powerful brands, as cherished as Coca-Cola, Apple and Nike, for my new clients.”