One of our favorite startups in New York is Sonar. It may have to do with the fact that Founder and CEO Brett Martin and I grew up in the same area, or it may just happen to be that Sonar is an amazing startup. We’ve covered Sonar since their finalist appearance at TechCrunch Disrtupt 2011 and then caught up with Martin for a pretty lengthy interview a year later at TechCrunch Disrupt NYC 2012.
During our interview back in June Martin told us off the record that they were really close to an Android app that he was happy with and feature packed. He promised us we’d see it before the end of the summer, and low and behold he made it.
If you’re not aware of Sonar, it’s a people discovery app that helps you find and organize your people locally. They added some great functionality to the app this year which helps folks automagically do some amazing things. For instance Martin explained that with the newest iteration of their iPhone (and now Android) app Martin checks in on Sonar after he gets off of the subway. When he passes the Sonar office for the coffee shop his co-workers are alerted and they can put together their coffee order for Martin without texting or calling. Pretty magnificent huh.
Of course it’s not all about coffee. Sonar comes in really handy when you’re at a conference or convention with colleagues. We use it all the time and through Sonar we can tell when our press colleagues are near by at events.
Android has been part of the plan since Sonar’s inception however Martin and the Sonar team wanted to make sure that the app was just right. They began beta testing it in the spring and our old site was part of that beta test.
On the news of the Android release into the Google Play store Martin told nibletz:
“Launching in Google Play is a huge milestone and an amazing opportunity, with the 500M total Android activations and 1.3M more that are added daily. Sonar is the best way to connect and share with friends and interesting people nearby. We combine proprietary and third-party data to give you the best, most relevant results. By launching in Google Play and localizing in so many new countries, we’re enabling a huge new audience to spend more time connecting with their friends face-to-face.”
Now if you’re an iPhone or an Android user you can experience Sonar.
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