New York Techstars alum Condition One has just closed a seed round at $2.35 million. The round was led by Dallas Maverick’s owner and billionaire entrepreneur Mark Cuban as well as Manilla CEO George Kilavkoff and more. Cuban initially invested $500,000 in the immersive video startup earlier this summer.
Academy award nominated photographer and videographer Danfung Dennis has seen his work in Newsweek and the New York Times. He’s been hailed for shooting some of the best war footage ever seen. That’s in part because Dennis has found a new way to capture more of what we see in video.
Humans actually see a wide range of things in their peripheral vision and then adjust based on what’s interesting in their range of vision. Video isn’t that way. Video can actually see what’s shot straight on, but then, because of the way us humans see, it doesn’t feel as natural.
Dennis has created Condition One to capture and share things that typical video misses and includes a 180 field of vision. Condition One is software that takes that warped 180 degree footage shot with a fisheye lens and then translates it back into a clear flat image that we see. It’s somewhat like the Lytro that lets you shoot out of focus photos now and focuses them in later.
Even with Shark Tank, people know that Mark Cuban isn’t typically an investor at seed stages of the game. However, in addition to the Maverick’s Cuban’s other large business is HDTV which was just rebranded as AXS TV. This is where Condition One makes a lot of sense. Cuban’s AXS TV is known for it’s live concerts and events. Condition One’s technology is perfect for capturing events and putting them into a better viewing perspective.
“Our technology is going to enable some amazing new concert experiences where the user can pan back and forth between the stage and the crowd, between the drummer and guitarist, or between the action onstage and what’s going on backstage,” Condition One COO Andrew Chang told The Verge.
Condition One allows viewers to take videos of concerts, and sporting events and then pan back to the action that they really want to see, bringing into focus the parts that are most important to them.
“My work has been an evolution from still images to video and now into immersive experiences,” said Dennis. “Yet, I’m still motivated by the same idea: that the future of storytelling will be driven by technology.”