Kyle
Hopflow is a new content discovery and sharing platform based in Tel Aviv. The startup was founded by Erez Pilosof the cofounder of Walla which is Israel’s largest internet company, equivalent to the likes of Yahoo in the United States.
With Hopflow users are served up content “automagically”. The platform automatically matches users to content that they would like and allows the end user to stream that content. Unlike other socially driven discovery platforms, Hopflow doesn’t require the user to manually follow other users. Their aggregation algorithms find and serve up the content with very little extra input needed.
On Tuesday the startup announced they’ve entered into beta on both their web and mobile platforms.
As consumers seek simpler ways to receive and share more relevant and personalized content, traditional aggregation platforms and social networks have been slow to evolve. Hopflow saves users time and effort, as well as improves content discovery by eliminating the need to manually find and follow generalized sources and filter through uninteresting or irrelevant information.
Hopflow’s network also provides a new ecosystem where content creators can break through existing online social barriers and get discovered by like-minded people. Unlike with other social networks, Hopflow doesn’t require content creators to get people to manually follow them, because every post they create and share is automatically distributed to relevant users in the Hopflow community.
Hopflow’s ‘automagic’ technology aggregates and organizes news, blog and multimedia content from all over the social web and automatically presents it through a simple, image-rich platform according to specific topics. Users can then easily re-hop (share) to their social platforms or ‘like’ the content they receive. The platform is designed to continually learn from this activity to fine-tune and deliver an even more targeted and personal experience.
Of course they realize that social discovery and aggregation is by far a new idea, but with the Pilosof behind it, we’re sure it’s different.
“The social web is full of content platforms that force people to manually follow and filter through sources and information. In this contextual age, people want tools that are simple and provide targeted information,” Pilosof said in a statement. “We believe that discovering and sharing stories about the things that interest you shouldn’t be tedious and time consuming but rather fun and easy. Hopflow eliminates unwanted noise and allows users to sit back and enjoy a beautiful image-based ‘flow’ of relevant content outside of their current social networks.”
Added Mr. Pilosof, “At some point, we’ve all experienced the frustration of being overwhelmed with too much information on our social network feeds. A portion of the content we receive when we follow individual sources is personally interesting, but a large amount quickly becomes ‘noise’ that forces us to manually organize the information or eventually decide to un-follow the source. Hopflow completely rethinks the follow model and aims to lead a paradigm shift based on following interests.”
Linkage:
