We’ve been continually covering St. Louis startup LockerDome since April of this year. LockerDome is a venture backed sports social network that allows players of any age and any level to engage throughout their entire career. LockerDome was founded by Gabe Lozano who’s the son of online payment software pioneer Bob Lozano. The elder Lozano helped launch cloud solutions and development firm Appistry as well as PayLinx.
LockerDome is backed by Cultivation Capital as well as Square co-founder and local St.Louis entrepreneur Jim McKelvey.
We’ve had the privilege of talking with Lozano quite a bit over the last six months. In fact he served as an impromptu, remote mentor for one of the teams that participated in Memphis’ Startup Weekend over the summer.
On our last trip to St. Louis Lozano was very excited when he was telling us that they had started to open up the LockerDome platform to developers and some of the ideas that may come out of that. Today they’re announcing the first game/app that has been built on top of the LockerDome platform, “Basketball Memory App by Dime Magazine”.
Dime Magazine is the the basketball lifestyle magazine that’s been around since 2001. The Memory App by Dime Magazine will live on the Dime Magazine Network on LockerDome and leverage LockerDome’s over 2.5 million monthly unique visitors. Users will match the popular basketball lifestyle magazine’s covers featuring the biggest names in basketball as quickly as possible and win cool basketball related prizes. The first of these prizes is a pair of the recently launched “Polarizing Pink” Nike Air Foamposite One shoes provided by Foot Locker.
“We are pleased to be partnering with Dime Magazine and IDC Projects to deliver the first game to LockerDome’s rapidly growing and highly engaged sports audience,” said Gabe Lozano, co-founder and CEO of LockerDome. “This exciting new game featuring the stunning artwork from previous Dime covers and the wonderfully addictive Memory Matches technology represents the next step in the evolution of LockerDome as a sports media platform.”
“We’re excited to use our expertise in mobile games to be part of this synergistic approach to encourage interaction between basketball fans and brands.” said Michael Orlando, CEO of IDC Projects.
“Over the past decade, Dime Magazine’s covers have featured the best basketball players in the word. We’re excited to bring Dime to a robust mobile platform like LockerDome, and to give our fans a fun, new experience through this innovative and wonderfully addictive new game,” Dime Magazine’s CEO and co-founder Josh Gotthelf said in a statement.
Since re-launching in January, LockerDome has been one of the fastest growing sports-specific websites in the world. Many top sports agencies are leveraging LockerDome as a means to maximize their client’s social media efforts on Facebook and Twitter and to better engage their fanbases. The official brands and networks the St. Louis-based company represents includes NBA superstars Blake Griffin, Rudy Gay, David Lee and Stephen Curry, NFL superstars Troy Polamalu, Larry Fitzgerald, Maurice Jones-Drew and Marshawn Lynch, and MLB Legends Pete Rose and Wade Boggs, among others.