New York Startup CheckOutTheLatest Gets Deeper YouTube Integration Through App

Last month we covered a new New York startup called CheckOutTheLatest. After interviewing them and spending a little time with the platform we quickly realized that they are the mother load of all video aggregation startups.

“The idea came to us a year ago while on twitter. People were always tweeting @ us hoping to get us to “Check out” their latest Youtube videos or go watch their vimeo vids.” co-founder Deni Belanich tells us in this interview about  how they came up with the idea for a super video search engine.

Now,  CheckOutTheLatest.com has just added a powerful web app aimed to help YouTube content creators get more subscribers & more click backs when uploading new videos.

The new feature allows users to subscribe to any YouTube channel with their Facebook accounts. The site allows users to search for any YouTube channels along with videos. When a user goes into a channel they will have the ability to subscribe to that channel using their Facebook account. In addition to searching, CheckOutTheLatest.com has made it easy for users to find channels they like by using the same channel names that are found on YouTube. For example:YouTube.com/HodgeTwins can be found at CheckOutTheLatest.com/Hodgetwins the difference being a YouTube account is not  necessary to subscribe to the channel or to be alerted when new videos have been added to the YouTube channel.

The ability to subscribe to YouTube channels using Facebook unlocks the potential to reach literally 100s of millions of people who do not have a YouTube account but do have a Facebook account.  YouTube content creators now have another huge pool of potential users they can “hook”, users who never had the ability to subscribe to their channels.

Another huge benefit to YouTube content creators is that users who subscribe to their channel will be notified of a channel update via Facebook notification. No longer will YouTube content creators need to depend on their subscribers allowing YouTube to send them emails to get alerts, or depend on their subscribers to sign into YouTube and view their subscriptions. Subscribing through CheckOutTheLatest.com, a subscriber will be notified via Facebook instantly when a video is uploaded to a channel. There is no need for the subscriber to come back to the site to check their subscriptions in order to receive the alert, or to allow their email inbox to be spammed with videos in order to receive alerts. This is a much better solution to converting alerts to views and it is beneficial to both the subscriber and content creator.

The quickly growing CheckOutTheLatest.com, will not be stopping at Youtube either. They plan to include Facebook subscriptions for more video sites like Vimeo and Dailymotion. The video giants are next to be converted to a much more user friendly way of subscribing and sharing video content.